MARK 201- Chapter 5 questions well
answered A+ rated
What are the five stages in consumer purchase decision process - correct answer
✔✔1. Problem Recognition (Perceiving a need)
2. Information Search (Seeking value)
3. Alternative Evaluation (Assesing Value)
4. Purchase Decision (Buying Value)
5. Postpurchase Behavior (Using Value)
What happens in Problem Recongiction Stage - correct answer ✔✔Actual state vs
desired state; activates needs does not create them
What happens in Information Search Stage - correct answer ✔✔Internal Search:
Experience and prior knowledge
External Search: Info from outside sources
What happens in Alternative Evaluation Stage - correct answer ✔✔Evaluative
Criteria: Product attributes and characteristics
Consideration Set: Subset of brands considered
What happens in Purchase Decision Stage - correct answer ✔✔Where to Buy:
retailers, previous experience
When to Buy: Promotions, convenience, time, finances
, What happens during Post-Purchase Behavior Stage - correct answer
✔✔Satisfaction: Good feeling from a favorable purchase
Cognitive Dissonance: Anxiety or regret after a decision
What are the three types of problem solving? - correct answer ✔✔Extended,
limited, and routine
What are the factors of extended problem solving - correct answer ✔✔1. Many
brands examined
2. Many sellers considered
3. Many number of products attributes evaluated
4. Many number of external information sources used
5. Considerable time spent searching
What are the factors of limited problem solving - correct answer ✔✔1. Several
brands examined
2. Several sellers considered
3. Moderate number of products attributes evaluated
4. Few number of external information sources used
5. Little considerable time spent searching
What are the factors of routine problem solving - correct answer ✔✔1. One brand
examined
2. Few sellers considered
answered A+ rated
What are the five stages in consumer purchase decision process - correct answer
✔✔1. Problem Recognition (Perceiving a need)
2. Information Search (Seeking value)
3. Alternative Evaluation (Assesing Value)
4. Purchase Decision (Buying Value)
5. Postpurchase Behavior (Using Value)
What happens in Problem Recongiction Stage - correct answer ✔✔Actual state vs
desired state; activates needs does not create them
What happens in Information Search Stage - correct answer ✔✔Internal Search:
Experience and prior knowledge
External Search: Info from outside sources
What happens in Alternative Evaluation Stage - correct answer ✔✔Evaluative
Criteria: Product attributes and characteristics
Consideration Set: Subset of brands considered
What happens in Purchase Decision Stage - correct answer ✔✔Where to Buy:
retailers, previous experience
When to Buy: Promotions, convenience, time, finances
, What happens during Post-Purchase Behavior Stage - correct answer
✔✔Satisfaction: Good feeling from a favorable purchase
Cognitive Dissonance: Anxiety or regret after a decision
What are the three types of problem solving? - correct answer ✔✔Extended,
limited, and routine
What are the factors of extended problem solving - correct answer ✔✔1. Many
brands examined
2. Many sellers considered
3. Many number of products attributes evaluated
4. Many number of external information sources used
5. Considerable time spent searching
What are the factors of limited problem solving - correct answer ✔✔1. Several
brands examined
2. Several sellers considered
3. Moderate number of products attributes evaluated
4. Few number of external information sources used
5. Little considerable time spent searching
What are the factors of routine problem solving - correct answer ✔✔1. One brand
examined
2. Few sellers considered
