CHAPTER: 1
“INTRODUCTION TO E-COMMERCE”
Online buying and selling of goods
Personal commerce → selling someone’s product
Organizational commerce → selling own manufactured product and having a physical
presence
Doing business through the internet. It’s how people buy and sell things online, without
needing to visit a physical shop.
Think of when you order clothes from Daraz or food from Foodpanda. Instead of going to
a market, you use your phone or computer, select what you want, and it gets delivered to
your home.
Definition
The process of buying and selling goods is done through the use of the Internet, web, and
mobile applications.
OR
A digitally enabled commercial transaction between or among organizations and individuals.
OR
E-commerce is the buying and selling of goods or services using the internet, along with
making payments and sharing information to complete these transactions.
OR
Kotler and Armstrong (2010)
E-Commerce is the process of buying, selling, or exchanging products, services, or
information via computer networks, including the Internet.
E-COMMERCE E-BUSINESS
All activities are done online, like Part of e-business but focuses only on
customer service, marketing, and buying and selling
inventory management The subset of e-business
Big transactions between organizations Transactions among customers and
like raw material transactions organization
, Aspect E-Commerce E-Business
Definition Buying and selling goods All online business
or services online. activities, including e-
commerce.
Scope Limited to transactions Broader; includes
(buying and selling). marketing, operations,
customer support, etc.
Focus Selling products/services Running the entire
online. business online.
Examples Shopping on Daraz or Using software to
Amazon. manage inventory and
send emails.
Nature Part of e-business. Bigger concept that
includes e-commerce.
Why to study E-Commerce?
Businesses who don’t want or have financial capacity to be physical (less investment)
To be a global market
Growing Industry: E-commerce is expanding worldwide and offers many opportunities.
Business Skills: Learn how to start and run an online business.
Global Reach: Understand how to sell products to customers anywhere in the world.
Customer Convenience: Know how online shopping makes life easier for buyers.
Career Opportunities: Opens doors to jobs like digital marketing, online store
management, and more.
Future Trends: Stay updated with modern technology and business practices.
Importance of E-commerce
1. Convenience for Customers
People can shop anytime, anywhere using their devices.
No need to visit physical stores, saving time and effort.
2. Wider Reach for Businesses
Businesses can sell to customers worldwide, not just locally.
Opens up new markets and increases sales opportunities.
“INTRODUCTION TO E-COMMERCE”
Online buying and selling of goods
Personal commerce → selling someone’s product
Organizational commerce → selling own manufactured product and having a physical
presence
Doing business through the internet. It’s how people buy and sell things online, without
needing to visit a physical shop.
Think of when you order clothes from Daraz or food from Foodpanda. Instead of going to
a market, you use your phone or computer, select what you want, and it gets delivered to
your home.
Definition
The process of buying and selling goods is done through the use of the Internet, web, and
mobile applications.
OR
A digitally enabled commercial transaction between or among organizations and individuals.
OR
E-commerce is the buying and selling of goods or services using the internet, along with
making payments and sharing information to complete these transactions.
OR
Kotler and Armstrong (2010)
E-Commerce is the process of buying, selling, or exchanging products, services, or
information via computer networks, including the Internet.
E-COMMERCE E-BUSINESS
All activities are done online, like Part of e-business but focuses only on
customer service, marketing, and buying and selling
inventory management The subset of e-business
Big transactions between organizations Transactions among customers and
like raw material transactions organization
, Aspect E-Commerce E-Business
Definition Buying and selling goods All online business
or services online. activities, including e-
commerce.
Scope Limited to transactions Broader; includes
(buying and selling). marketing, operations,
customer support, etc.
Focus Selling products/services Running the entire
online. business online.
Examples Shopping on Daraz or Using software to
Amazon. manage inventory and
send emails.
Nature Part of e-business. Bigger concept that
includes e-commerce.
Why to study E-Commerce?
Businesses who don’t want or have financial capacity to be physical (less investment)
To be a global market
Growing Industry: E-commerce is expanding worldwide and offers many opportunities.
Business Skills: Learn how to start and run an online business.
Global Reach: Understand how to sell products to customers anywhere in the world.
Customer Convenience: Know how online shopping makes life easier for buyers.
Career Opportunities: Opens doors to jobs like digital marketing, online store
management, and more.
Future Trends: Stay updated with modern technology and business practices.
Importance of E-commerce
1. Convenience for Customers
People can shop anytime, anywhere using their devices.
No need to visit physical stores, saving time and effort.
2. Wider Reach for Businesses
Businesses can sell to customers worldwide, not just locally.
Opens up new markets and increases sales opportunities.
