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Design Principles - ✔✔Refers to the ways artists organize the visual elements of art:
generally found to include balance, emphasis, contrast, unity, movement and rhythm.
May also include: proportion, scale, repetition, pattern, and variety.
Line - ✔✔A visual element that is the path of a moving point through space. It has the
properties of direction, width and length.
Form - ✔✔The visual element that is three-dimensional; having height, width and
depth.
Color - ✔✔A visual element that refers to what the eyes see when light is reflected off
an object. Hue, value and intensity are three properties.
Value - ✔✔The visual element that refers to lightness and darkness.
Texture - ✔✔The visual element that refers to the way something feels or looks like it
feels and can be actual or implied.
Space - ✔✔The visual element that refers to the area between, around, above, below and
within objects.
Emphasis - ✔✔A principle of art that stresses one element of art, defines a center of
interest or draws attention to certain areas with a work of art.
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, Proportion - ✔✔A principle of art concerned with the relationships in size, one part to
another or to the whole.
Unity - ✔✔A principle of art that is concerned with the sense of wholeness or
completeness.
Movement - ✔✔A principle of art used to guide a viewer's eye throughout the work; a
trend.
Rhythm - ✔✔A principle of art in which the appearance of movement is created by the
recurrence of elements.
Contrast - ✔✔A principle of art that uses the differences between the visual elements to
create variety, emphasis or interest. _____ in value is the difference between light and
dark.
Pattern - ✔✔Repetition of elements or motif.
Scale - ✔✔When proportional relationships are created relative to a specific unit of
measurement.
Variety - ✔✔A principle of art through which different elements are used to add visual
interest.
Formal Balance - ✔✔When a composition is symmetrical, it gives the feeling that the
weight is equally distributed, since this is a classical appearance of formality.
Informal Balance - ✔✔When a composition is asymmetrical, there is a visual emphasis,
or pull, to one side of the composition. For example, think about a seesaw or scales.
Vertical Lines - ✔✔Communicate strength, rigidity, or height. Suggest spirituality,
reaching toward sky. Diagonal lines communicate opposition or movement, curves
lines communicate sensual or softening quality.
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