Sut Jhally Comm 289 Exam 2 2025
Questions and Answers 100% Pass
What quality does a successful PR firm possess? - ✔✔Invisibility- if people know about
it, it's not working
How is PR different from advertising? - ✔✔advertising is visible. If advertising is
visible arm of corporate speech, PR is invisible partner.
How to achieve social control of the unruly mob? - ✔✔The new mass media
No such thing as the "truth"- the truth is: - ✔✔the ability to make people believe your
definition of something, to believe your story
The lesson of Confucious - ✔✔Th powerful should "rectify the language" to keep
control, if you can control the language you can make people believe anything-->
control the categories of language- the categories through which we think about the
world
What was the purpose of the PR involved in the 1914 mines in Colorado/Rockefeller?
(Ludlow Massacre) - ✔✔To change the perception/language, NOT to fix things or
change wages
WWI Political Opposition - ✔✔unions strong during this time, considered the "rich
man's war"
COPYRIGHT © 2025 BY GRACE AMELIA, ALL RIGHTS RESERVED 1
, 1917 Committee on Public Information (CPI) - ✔✔-also called the Creel Commission
(after its chairperson George Creel)
- first large scale attempt by government to sway public opinion
-Hollywood, news, posters
- "Four minute men"- would give 4 minute talks at events on why the war should be
supported- had kids to it too
"Propaganda" - ✔✔term originated from the church "propagating the truth"- giving
periodicals to teachers
PR- not just about what you think but about: - ✔✔what you feel (feel better with
product)
The term PR is: - ✔✔PR in itself, "propaganda" has negative connotation
Bernays described PR as: - ✔✔transhistoric concern, the requirement for those in power
to invisibly shape attitudes of general population
enlightened despotism - ✔✔controlling people for their own good
dumb jack - ✔✔Bernays chauffer- the masses were like children who needed to be
looked after- democracy doesn't happen if the mob is in control
Two conclusions emerged for American intellectuals as a result of CPI and people like
Bernays and Ivy: - ✔✔1. experts are required in managing public opinion ("unseen
engineers")
2. the public is illogical and emotional
2 major reactions to the Depression: - ✔✔1. political realignment- the new deal
- 1932 FDR elected
COPYRIGHT © 2025 BY GRACE AMELIA, ALL RIGHTS RESERVED 2
Questions and Answers 100% Pass
What quality does a successful PR firm possess? - ✔✔Invisibility- if people know about
it, it's not working
How is PR different from advertising? - ✔✔advertising is visible. If advertising is
visible arm of corporate speech, PR is invisible partner.
How to achieve social control of the unruly mob? - ✔✔The new mass media
No such thing as the "truth"- the truth is: - ✔✔the ability to make people believe your
definition of something, to believe your story
The lesson of Confucious - ✔✔Th powerful should "rectify the language" to keep
control, if you can control the language you can make people believe anything-->
control the categories of language- the categories through which we think about the
world
What was the purpose of the PR involved in the 1914 mines in Colorado/Rockefeller?
(Ludlow Massacre) - ✔✔To change the perception/language, NOT to fix things or
change wages
WWI Political Opposition - ✔✔unions strong during this time, considered the "rich
man's war"
COPYRIGHT © 2025 BY GRACE AMELIA, ALL RIGHTS RESERVED 1
, 1917 Committee on Public Information (CPI) - ✔✔-also called the Creel Commission
(after its chairperson George Creel)
- first large scale attempt by government to sway public opinion
-Hollywood, news, posters
- "Four minute men"- would give 4 minute talks at events on why the war should be
supported- had kids to it too
"Propaganda" - ✔✔term originated from the church "propagating the truth"- giving
periodicals to teachers
PR- not just about what you think but about: - ✔✔what you feel (feel better with
product)
The term PR is: - ✔✔PR in itself, "propaganda" has negative connotation
Bernays described PR as: - ✔✔transhistoric concern, the requirement for those in power
to invisibly shape attitudes of general population
enlightened despotism - ✔✔controlling people for their own good
dumb jack - ✔✔Bernays chauffer- the masses were like children who needed to be
looked after- democracy doesn't happen if the mob is in control
Two conclusions emerged for American intellectuals as a result of CPI and people like
Bernays and Ivy: - ✔✔1. experts are required in managing public opinion ("unseen
engineers")
2. the public is illogical and emotional
2 major reactions to the Depression: - ✔✔1. political realignment- the new deal
- 1932 FDR elected
COPYRIGHT © 2025 BY GRACE AMELIA, ALL RIGHTS RESERVED 2
