Sut Jhally Comm 289 Exam 1 2025
Questions and Answers 100% Pass
What three developments characterize 20th century (according to Alex Carey)? - ✔✔1.
growth of democracy
2. growth of corporate power
3. growth of corporate propaganda as a means to protect corporate power against
democracy
The major function of the corporation is to: - ✔✔increase profit
Corporations are ___________________ - ✔✔sociopaths. They show no concern for
anyone else.
Follow the _________________________ - ✔✔money
3 ways media can be funded: - ✔✔1. Consumers directly buying a product
2. Advertisers supporting media
3. Government support
Who had inspiration to turn radio into mass medium? - ✔✔David Sarnoff, president of
RCA
-Outlined plan to sell radio to mass audience
COPYRIGHT © 2025 BY GRACE AMELIA, ALL RIGHTS RESERVED 1
, -Sold radio sets to consumers
Consumers needed a reason to buy the sets, so RCA decided they would: - ✔✔establish
radio stations around the country so consumers had something to listen to and needed
radio set
Between 1920 and 1922 there are 400 radio stations established, by 1923 there are: -
✔✔600, (Universities, newspapers, police departments, hotels, labor unions, etc.,
established radio stations to get their messages out)
Between 1922-25, RCA sells: - ✔✔over $83 million worth of sets
RCA made up four companies: - ✔✔1. General Electric
2. Westinghouse
3. United Fruit
---------------------------
4. AT&T (comes up with idea that you can make money by selling airtime to
advertisers)
"Toll broadcasting" - ✔✔pay a toll and get on air
AT&T produced radio transmitters, to make money they: - ✔✔charged people for
access to their airways and audience
trade-name publicity - ✔✔radio stations controlled programming but
advertiser/company could put their name on it (sponsorship)
What kind of ads did RCA get rid of? - ✔✔Provocative ads that could upset sponsors
Why is it that AT&T experiments in this way with advertising? - ✔✔-Manufactured
only transmitters, not sets
COPYRIGHT © 2025 BY GRACE AMELIA, ALL RIGHTS RESERVED 2
Questions and Answers 100% Pass
What three developments characterize 20th century (according to Alex Carey)? - ✔✔1.
growth of democracy
2. growth of corporate power
3. growth of corporate propaganda as a means to protect corporate power against
democracy
The major function of the corporation is to: - ✔✔increase profit
Corporations are ___________________ - ✔✔sociopaths. They show no concern for
anyone else.
Follow the _________________________ - ✔✔money
3 ways media can be funded: - ✔✔1. Consumers directly buying a product
2. Advertisers supporting media
3. Government support
Who had inspiration to turn radio into mass medium? - ✔✔David Sarnoff, president of
RCA
-Outlined plan to sell radio to mass audience
COPYRIGHT © 2025 BY GRACE AMELIA, ALL RIGHTS RESERVED 1
, -Sold radio sets to consumers
Consumers needed a reason to buy the sets, so RCA decided they would: - ✔✔establish
radio stations around the country so consumers had something to listen to and needed
radio set
Between 1920 and 1922 there are 400 radio stations established, by 1923 there are: -
✔✔600, (Universities, newspapers, police departments, hotels, labor unions, etc.,
established radio stations to get their messages out)
Between 1922-25, RCA sells: - ✔✔over $83 million worth of sets
RCA made up four companies: - ✔✔1. General Electric
2. Westinghouse
3. United Fruit
---------------------------
4. AT&T (comes up with idea that you can make money by selling airtime to
advertisers)
"Toll broadcasting" - ✔✔pay a toll and get on air
AT&T produced radio transmitters, to make money they: - ✔✔charged people for
access to their airways and audience
trade-name publicity - ✔✔radio stations controlled programming but
advertiser/company could put their name on it (sponsorship)
What kind of ads did RCA get rid of? - ✔✔Provocative ads that could upset sponsors
Why is it that AT&T experiments in this way with advertising? - ✔✔-Manufactured
only transmitters, not sets
COPYRIGHT © 2025 BY GRACE AMELIA, ALL RIGHTS RESERVED 2
