D077 PRE-ASSESSMENT EXAM WITH
CORRECT ANSWERS 2025
What uncontrollable marketing element provides user input as to how
the company delivers upon its value proposition? ( correct answers )
Consumer Feedback
Which controllable marketing function should a company use to achieve
its firm-level goals and to satisfy the target customers' needs and wants?
( correct answers ) Product
Which controllable element is included in the marketing mix? ( correct
answers ) Product
A marketer introduces a tutorial video featuring the company's new
cosmetic line. Which set of elements from the marketing mix is the
marketer using? ( correct answers
) Product and Promotion
A realtor representing luxury offers pre-construction discounts to clients.
Which part of the marketing mix does this approach represent? ( correct
answers ) Price
An online consignment store offers free gifts with purchases within the
next 30 days using an attractive and easy-to-use website.
Which part of the marketing mix is represented by the company's
website? ( correct answers ) Place and Promotion
An online consignment store offers gently used designer fashions and
sends weekly text alerts to customers of new arrivals and popular items.
Which element of a marketing mix is represented by this store's text
alerts? ( correct answers ) Promotion
A local computer manufacturer offers a high-end computer with new
graphic design capabilities. Which element of the marketing mix is
represented but his offer? ( correct answers ) Product
A manager is researching an element of the marketing environment that
the company cannot control. Which one of these elements is the manager
considering? ( correct answers ) Demographic
, What is an example of a controllable element that influences marketing
decisions? ( correct answers ) Promotional campaigns
Which action reflects the use of ethical marketing? ( correct answers )
Supply chain transparency reporting
A small town has two coffee shops. The shop owners agree to raise their
prices for espresso drinks from $3 to $6 per cup because they are the
only two shops in the market. Which illegal pricing tactic is being used?
( correct answers ) Price fixing
A woman visits a baby store, planning to buy a crib for $100. The
salesperson tells her that the $100 crib is no longer available but a $250
crib can be purchased. the woman can see the $100 crib boxes on a shelf.
Which pricing tactic was the salesperson attempting to use? ( correct
answers ) Bait and Switch
An energy drink company is promoting the benefits of its caffeinated
product without identifying the risks of consuming the drink. Which action
should the company take to align its marketing with ethical practices?
( correct answers ) Using transparent marketing
A fitness application allows users to opt-out of its fitness reminder text
messages but continues to send text messages for 30 days following the
opt-out period. Users are not notified of this fact when they opt-out of the
text messages. Which ethical marketing practice is the company violating? (
correct answers ) Customer privacy
A highway toll company has decided to charge no fees for car-pooling
vehicles. Which element of the marketing mix is represented by this ethical
decision? ( correct answers
) Price
A retailer offers all customers complementary, eco-friendly gift wrapping to
add value to their holiday purchases.
Which element of the marketing mix does this ethical decision-making
address? ( correct answers ) Product
A marketing manager is conducting a situational analysis during the market
planning process and needs to differentiate between controllable and
uncontrollable elements. The manager decides to first identify the
controllable elements. Which business element is the manager identifying?
( correct answers ) Products
A marketing manager would like to take advantage of factors outside the
company to develop an effective marketing plan. Which factor does the
manager need to consider? ( correct answers ) Market forces
Which business factors are external to an organization ( correct
answers ) Opportunities and threats
CORRECT ANSWERS 2025
What uncontrollable marketing element provides user input as to how
the company delivers upon its value proposition? ( correct answers )
Consumer Feedback
Which controllable marketing function should a company use to achieve
its firm-level goals and to satisfy the target customers' needs and wants?
( correct answers ) Product
Which controllable element is included in the marketing mix? ( correct
answers ) Product
A marketer introduces a tutorial video featuring the company's new
cosmetic line. Which set of elements from the marketing mix is the
marketer using? ( correct answers
) Product and Promotion
A realtor representing luxury offers pre-construction discounts to clients.
Which part of the marketing mix does this approach represent? ( correct
answers ) Price
An online consignment store offers free gifts with purchases within the
next 30 days using an attractive and easy-to-use website.
Which part of the marketing mix is represented by the company's
website? ( correct answers ) Place and Promotion
An online consignment store offers gently used designer fashions and
sends weekly text alerts to customers of new arrivals and popular items.
Which element of a marketing mix is represented by this store's text
alerts? ( correct answers ) Promotion
A local computer manufacturer offers a high-end computer with new
graphic design capabilities. Which element of the marketing mix is
represented but his offer? ( correct answers ) Product
A manager is researching an element of the marketing environment that
the company cannot control. Which one of these elements is the manager
considering? ( correct answers ) Demographic
, What is an example of a controllable element that influences marketing
decisions? ( correct answers ) Promotional campaigns
Which action reflects the use of ethical marketing? ( correct answers )
Supply chain transparency reporting
A small town has two coffee shops. The shop owners agree to raise their
prices for espresso drinks from $3 to $6 per cup because they are the
only two shops in the market. Which illegal pricing tactic is being used?
( correct answers ) Price fixing
A woman visits a baby store, planning to buy a crib for $100. The
salesperson tells her that the $100 crib is no longer available but a $250
crib can be purchased. the woman can see the $100 crib boxes on a shelf.
Which pricing tactic was the salesperson attempting to use? ( correct
answers ) Bait and Switch
An energy drink company is promoting the benefits of its caffeinated
product without identifying the risks of consuming the drink. Which action
should the company take to align its marketing with ethical practices?
( correct answers ) Using transparent marketing
A fitness application allows users to opt-out of its fitness reminder text
messages but continues to send text messages for 30 days following the
opt-out period. Users are not notified of this fact when they opt-out of the
text messages. Which ethical marketing practice is the company violating? (
correct answers ) Customer privacy
A highway toll company has decided to charge no fees for car-pooling
vehicles. Which element of the marketing mix is represented by this ethical
decision? ( correct answers
) Price
A retailer offers all customers complementary, eco-friendly gift wrapping to
add value to their holiday purchases.
Which element of the marketing mix does this ethical decision-making
address? ( correct answers ) Product
A marketing manager is conducting a situational analysis during the market
planning process and needs to differentiate between controllable and
uncontrollable elements. The manager decides to first identify the
controllable elements. Which business element is the manager identifying?
( correct answers ) Products
A marketing manager would like to take advantage of factors outside the
company to develop an effective marketing plan. Which factor does the
manager need to consider? ( correct answers ) Market forces
Which business factors are external to an organization ( correct
answers ) Opportunities and threats
