Mailchimp: Email Marketing UPDATED
ACTUAL Exam Questions and CORRECT
Answers
Before you start actively building your detailed email design, what are the step/s that you should
always complete? - CORRECT ANSWER - - An organized and updated audience
- Clear understanding of your marketing objective
- A blueprint of the email that you're going to build
How can data be brought into the Mailchimp platform? - CORRECT ANSWER --
Contact Import
- Integrations
- API
- Forms
Classify each of the following examples as either a simple or complex segment. - CORRECT
ANSWER - 1. Subscribers added after the last campaign was sent - Complex
2. Longstanding subscribers who have never made a purchase - Complex
3. VIP contacts who are given special privileges - Complex
4. Contacts who live in Arizona - Simple
5. Contacts with a 3-star contact rating - Simple
6. Contacts who are interested in water sports and work in accounting - Simple
*NOT CORRECT - working on this one, sorry
Classify the following examples as requiring either behavior-based or campaign-based emails. -
CORRECT ANSWER - 1. A food truck is expanding its operations to new locations -
Campaign
2. A rock climbing gym is offering a free 3-day trial to new subscribers - Behavior
3. A wedding vendor is launching a photo contest - Campaign
, 4. A kitchen goods store is sending a list of items you might like based on your recent purchase -
Behavior
5. A game app is unlocking special features to those who pass on a referral link - Behavior
6. A travel company is holding a promotional party for its VIPs - Campaign
Which of the following has been shown to boost email open rates? - CORRECT
ANSWER - - Personalization
- Capitalization
What percentage of all emails are opened on mobile devices? - CORRECT ANSWER -
40-50%
Which of the following are considered best practices for using images in your emails? -
CORRECT ANSWER - - Include Alt Text for all images
- Use RGB color profile
Which of the following is an example of something you want to avoid when building your CTA?
- CORRECT ANSWER - Surprising readers by linking to an unexpected destination
When is a good time to start putting together your testing plan? - CORRECT ANSWER -
When developing your email blueprint
True or False. The Mailchimp term for "click to open rate (CTOR)" is "clicks per unique open." -
CORRECT ANSWER - True
Match the testing metric to the most relevant campaign objective. - CORRECT
ANSWER - 1. Conversion rate - maximize revenue
2. Total spend/average spend - deliver content
3. Open rates - drive traffic to a specific website, social media, story, etc.
4. Click-throughs - effectiveness of CTA
ACTUAL Exam Questions and CORRECT
Answers
Before you start actively building your detailed email design, what are the step/s that you should
always complete? - CORRECT ANSWER - - An organized and updated audience
- Clear understanding of your marketing objective
- A blueprint of the email that you're going to build
How can data be brought into the Mailchimp platform? - CORRECT ANSWER --
Contact Import
- Integrations
- API
- Forms
Classify each of the following examples as either a simple or complex segment. - CORRECT
ANSWER - 1. Subscribers added after the last campaign was sent - Complex
2. Longstanding subscribers who have never made a purchase - Complex
3. VIP contacts who are given special privileges - Complex
4. Contacts who live in Arizona - Simple
5. Contacts with a 3-star contact rating - Simple
6. Contacts who are interested in water sports and work in accounting - Simple
*NOT CORRECT - working on this one, sorry
Classify the following examples as requiring either behavior-based or campaign-based emails. -
CORRECT ANSWER - 1. A food truck is expanding its operations to new locations -
Campaign
2. A rock climbing gym is offering a free 3-day trial to new subscribers - Behavior
3. A wedding vendor is launching a photo contest - Campaign
, 4. A kitchen goods store is sending a list of items you might like based on your recent purchase -
Behavior
5. A game app is unlocking special features to those who pass on a referral link - Behavior
6. A travel company is holding a promotional party for its VIPs - Campaign
Which of the following has been shown to boost email open rates? - CORRECT
ANSWER - - Personalization
- Capitalization
What percentage of all emails are opened on mobile devices? - CORRECT ANSWER -
40-50%
Which of the following are considered best practices for using images in your emails? -
CORRECT ANSWER - - Include Alt Text for all images
- Use RGB color profile
Which of the following is an example of something you want to avoid when building your CTA?
- CORRECT ANSWER - Surprising readers by linking to an unexpected destination
When is a good time to start putting together your testing plan? - CORRECT ANSWER -
When developing your email blueprint
True or False. The Mailchimp term for "click to open rate (CTOR)" is "clicks per unique open." -
CORRECT ANSWER - True
Match the testing metric to the most relevant campaign objective. - CORRECT
ANSWER - 1. Conversion rate - maximize revenue
2. Total spend/average spend - deliver content
3. Open rates - drive traffic to a specific website, social media, story, etc.
4. Click-throughs - effectiveness of CTA
