Email Marketing Certification UPDATED
Exam Questions and CORRECT Answers
What is an ESP? - CORRECT ANSWER - ESP stands for "email service provider." It's
email marketing software that contains the tools you need to reach your target audience's inbox.
What makes email a unique platform? - CORRECT ANSWER - It's a push channel.
Email is the platform that allows you to choose the instances in which you reach your customers.
Which phase of email marketing does selecting your ESP fit into? - CORRECT
ANSWER - Preparing
Segmentation is about your ______. - CORRECT ANSWER - who.
Strategy is about your why, but segmentation is about your who — the groups and/or individuals
you need to attract to reach your goal.
Strategy is about your______. - CORRECT ANSWER - why.
True or false? Your segmentation strategy does not rely on the industry you're in. - CORRECT
ANSWER - false
Which of the following examples demonstrates a way to bolster your segmentation strategy by
integrating your contact management and email service provider? - CORRECT
ANSWER - In your real estate company, create a segment based on those who have
opened your newsletter about new homeownership and who are listed as under the age 35 in your
CRM.
'The likelihood an email sent is going to land in the primary inbox' is the definition for which
term? - CORRECT ANSWER - Deliverability
Exam Questions and CORRECT Answers
What is an ESP? - CORRECT ANSWER - ESP stands for "email service provider." It's
email marketing software that contains the tools you need to reach your target audience's inbox.
What makes email a unique platform? - CORRECT ANSWER - It's a push channel.
Email is the platform that allows you to choose the instances in which you reach your customers.
Which phase of email marketing does selecting your ESP fit into? - CORRECT
ANSWER - Preparing
Segmentation is about your ______. - CORRECT ANSWER - who.
Strategy is about your why, but segmentation is about your who — the groups and/or individuals
you need to attract to reach your goal.
Strategy is about your______. - CORRECT ANSWER - why.
True or false? Your segmentation strategy does not rely on the industry you're in. - CORRECT
ANSWER - false
Which of the following examples demonstrates a way to bolster your segmentation strategy by
integrating your contact management and email service provider? - CORRECT
ANSWER - In your real estate company, create a segment based on those who have
opened your newsletter about new homeownership and who are listed as under the age 35 in your
CRM.
'The likelihood an email sent is going to land in the primary inbox' is the definition for which
term? - CORRECT ANSWER - Deliverability
