Mailchimp Foundations Certification
UPDATED ACTUAL Exam Questions and
CORRECT Answers
Darryl, an online jeweler, wants to tie his campaigns to actual products in his store. What should
his first step be?
A. Connect his e-commerce store to Mailchimp
B. Create an email campaign letting his customers know that big changes are coming
C. Create a landing page to highlight his top products separately
D. Upload individual images of each product to his Mailchimp account - CORRECT
ANSWER - A. Connect his e-commerce store to mailchimp
Maria, an independent marketing consultant, has recently acquired a new client—an online
clothing store. The store is best known in Copenhagen, and Maria's brief is to help grow the
business across Europe. Over the following series of questions, you'll assist Maria in developing
a winning formula for her client.When you're ready to continue, select "I'm ready" and hit
"Next". 11446152 - CORRECT ANSWER - I'm Ready
Ani is a freelance marketing consultant. Her client, a local comic bookstore in Atlanta, GA, is
hosting its first author speaking event. The bookstore would like to have a way to communicate
details and record RSVPs ahead of time, capture contact information from any unexpected
attendees on the day-of, and market to all attendees following the event. Over the following
series of questions, you'll help Ani make the best decisions to meet her client's goals. -
CORRECT ANSWER - I'm ready
Sal, a strategist with a marketing agency, is currently working with Lisa, a client who is a
moderately successful social media influencer with her own brand of accessories. She'd like Sal
to help her with her e-commerce business and reach new people outside of her followers on
social. Over the following series of questions, you'll help Sal make the best decisions for Lisa as
she grows her business. - CORRECT ANSWER - I'm ready
Drew is a developer and the creator of a digital wellness app. To date, Drew's been handling his
own marketing: he runs a weekly email campaign to announce new meditation sessions and
, occasionally creates organic social posts on Facebook to promote new meditation techniques and
healthy recipes. But, Drew wants help growing the number of subscribers on his weekly email
list, so he engages Tobias, a marketing consultant. Over the following series of questions, help
Tobias make the best decisions to help Drew achieve his goal. - CORRECT ANSWER -
I'm Ready
Priya is a financial advisor to several local businesses, and she's looking to acquire new clients.
She's hired Aisha, a marketing consultant, to help her think big and try new things. Over the
following series of questions, you'll assist Aisha in developing a winning formula to help reach
more customers and sell her services in new ways. - CORRECT ANSWER - I'm Ready
Clicks per unique open are defined as the percentage of recipients who registered as an open and
also clicked at least 2 links in your campaign. (11446152) - CORRECT ANSWER - False
Maria's first move is to determine targetable customer segments outside of Copenhagen. How
could Maria use the audience dashboard to identify a high-potential market and get started with
an email campaign? (11446152)
A. Using pre-built segments, such as top locations, to identify the market that has the most
activity among her client's existing subscribed contacts
B. Add tags to her existing contacts to differentiate them from new contacts
C. Use the predicted demographics section to find out more about who's in her audience
D. Examine the different templates available for her email campaigns - CORRECT
ANSWER - A. Using pre-built segments, such as top locations, to identify the market that
has the most activity among her client's existing subscribed contacts
As a first step, Ani needs a way to capture who is planning to attend the author speaking event.
Which of the following methods could be effective in capturing RSVPs and tracking engagement
from people who are already on the bookstore's contact list? (11446152) - CORRECT
ANSWER - A landing Page with a sign-up form block
Event announcement email with a call to sign up
Using one of mailchimp's event integrations, like eventbrite
To date, Lisa has relied on organic social posts to reach her audience. In what ways could Sal
help Lisa expand her marketing strategy to different channels with Mailchimp? (11446152) -
UPDATED ACTUAL Exam Questions and
CORRECT Answers
Darryl, an online jeweler, wants to tie his campaigns to actual products in his store. What should
his first step be?
A. Connect his e-commerce store to Mailchimp
B. Create an email campaign letting his customers know that big changes are coming
C. Create a landing page to highlight his top products separately
D. Upload individual images of each product to his Mailchimp account - CORRECT
ANSWER - A. Connect his e-commerce store to mailchimp
Maria, an independent marketing consultant, has recently acquired a new client—an online
clothing store. The store is best known in Copenhagen, and Maria's brief is to help grow the
business across Europe. Over the following series of questions, you'll assist Maria in developing
a winning formula for her client.When you're ready to continue, select "I'm ready" and hit
"Next". 11446152 - CORRECT ANSWER - I'm Ready
Ani is a freelance marketing consultant. Her client, a local comic bookstore in Atlanta, GA, is
hosting its first author speaking event. The bookstore would like to have a way to communicate
details and record RSVPs ahead of time, capture contact information from any unexpected
attendees on the day-of, and market to all attendees following the event. Over the following
series of questions, you'll help Ani make the best decisions to meet her client's goals. -
CORRECT ANSWER - I'm ready
Sal, a strategist with a marketing agency, is currently working with Lisa, a client who is a
moderately successful social media influencer with her own brand of accessories. She'd like Sal
to help her with her e-commerce business and reach new people outside of her followers on
social. Over the following series of questions, you'll help Sal make the best decisions for Lisa as
she grows her business. - CORRECT ANSWER - I'm ready
Drew is a developer and the creator of a digital wellness app. To date, Drew's been handling his
own marketing: he runs a weekly email campaign to announce new meditation sessions and
, occasionally creates organic social posts on Facebook to promote new meditation techniques and
healthy recipes. But, Drew wants help growing the number of subscribers on his weekly email
list, so he engages Tobias, a marketing consultant. Over the following series of questions, help
Tobias make the best decisions to help Drew achieve his goal. - CORRECT ANSWER -
I'm Ready
Priya is a financial advisor to several local businesses, and she's looking to acquire new clients.
She's hired Aisha, a marketing consultant, to help her think big and try new things. Over the
following series of questions, you'll assist Aisha in developing a winning formula to help reach
more customers and sell her services in new ways. - CORRECT ANSWER - I'm Ready
Clicks per unique open are defined as the percentage of recipients who registered as an open and
also clicked at least 2 links in your campaign. (11446152) - CORRECT ANSWER - False
Maria's first move is to determine targetable customer segments outside of Copenhagen. How
could Maria use the audience dashboard to identify a high-potential market and get started with
an email campaign? (11446152)
A. Using pre-built segments, such as top locations, to identify the market that has the most
activity among her client's existing subscribed contacts
B. Add tags to her existing contacts to differentiate them from new contacts
C. Use the predicted demographics section to find out more about who's in her audience
D. Examine the different templates available for her email campaigns - CORRECT
ANSWER - A. Using pre-built segments, such as top locations, to identify the market that
has the most activity among her client's existing subscribed contacts
As a first step, Ani needs a way to capture who is planning to attend the author speaking event.
Which of the following methods could be effective in capturing RSVPs and tracking engagement
from people who are already on the bookstore's contact list? (11446152) - CORRECT
ANSWER - A landing Page with a sign-up form block
Event announcement email with a call to sign up
Using one of mailchimp's event integrations, like eventbrite
To date, Lisa has relied on organic social posts to reach her audience. In what ways could Sal
help Lisa expand her marketing strategy to different channels with Mailchimp? (11446152) -
