Introduction To
Business
Management
questions and
answers
, lOMoARcPSD|52690394
CHAPTER TWO
STRATEGIC E-MARKETING AND PERFORMANCE METRICS
Multiple Choice
1. Which of the following is a goal oriented focus of strategic planning?
a. growth
b. competitive position
c. geographic scope (e.g., expansion)
d. all of the above
(d; Easy; LO1; Analytic Skills)
2. The four performance areas of the balanced scorecard include all of the following except
________. a. customer perspective
b. internal business perspective
c. learning and growth perspective
d. metrics perspective
(d; Moderate; LO3; Analytic Skills)
3. Regarding customers and business partners, e-marketing is capable of improving the overall value
propositions by ________.
a. increasing benefits for customers
b. decreasing costs for customers and the company
c. increasing the revenues
d. all of the above
(d; Moderate; LO2; Analytic Skills)
4. The various levels of organizational commitment to e-business include all of the following, except
________. a. activity
b. business process
c. enterprise
d. business policy
(d; Moderate; LO2; Use of Information Technology)
5. The costs associated with the organization’s value proposition include, for example, ________.
a. time
b. energy
c. psychic
d. all of the above
(d; Easy, LO3; Analytic Skills)
1
Business
Management
questions and
answers
, lOMoARcPSD|52690394
CHAPTER TWO
STRATEGIC E-MARKETING AND PERFORMANCE METRICS
Multiple Choice
1. Which of the following is a goal oriented focus of strategic planning?
a. growth
b. competitive position
c. geographic scope (e.g., expansion)
d. all of the above
(d; Easy; LO1; Analytic Skills)
2. The four performance areas of the balanced scorecard include all of the following except
________. a. customer perspective
b. internal business perspective
c. learning and growth perspective
d. metrics perspective
(d; Moderate; LO3; Analytic Skills)
3. Regarding customers and business partners, e-marketing is capable of improving the overall value
propositions by ________.
a. increasing benefits for customers
b. decreasing costs for customers and the company
c. increasing the revenues
d. all of the above
(d; Moderate; LO2; Analytic Skills)
4. The various levels of organizational commitment to e-business include all of the following, except
________. a. activity
b. business process
c. enterprise
d. business policy
(d; Moderate; LO2; Use of Information Technology)
5. The costs associated with the organization’s value proposition include, for example, ________.
a. time
b. energy
c. psychic
d. all of the above
(d; Easy, LO3; Analytic Skills)
1
