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1. power the ability to influence one's attitudes, beliefs, values, and communication
2. power as a May be granted by one person to another
rela- tional
concept
1. reward power
3. French and 2. coercive power
Raven's 5 3. expert power
power bases 4. legitimate power
5. referent power
4. reward power Power is granted because the other person has the ability to provide a
reward for a given behavior or attitude change.
ex. Trisha's parents tell her if she drives her siblings to sporting events at least
three times per week, they will give her a "bonus" in her weekly
allowance.
5. coercive power Power is granted because the other person has the ability to administer
punishments or remove rewards.
ex. Trisha's parents tell her that if she does not drive her siblings to sporting
events weekly, they will take away her current allowance.
6. expert power Power is granted when others perceive a person as having expertise
or specialized knowledge on a given subject.
ex. Trisha's parents take her to a meeting with their family counselor who
informs Trisha that the best thing she can do to help the family out is
to comply with her parents' request.
7. legitimate power Power is granted because others perceive a person as having rights
by virtue of their position, role, or title to influence
attitudes and/or behaviors.
ex. Trisha's parents remind her that while she still lives at home, they are the
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"rule makers," and she must abide by their rules.
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8. referent power Power is granted when others want to be like you and/or look up to you.
ex. Trisha's parents remind her that her cousins (whom Trisha looks up
to) often drive their siblings to sporting events
9. compliance- -the approaches used to influence behaviors, attitudes, and
gain- communication.
ing -"In 1967 Marwell and Schmitt created a list of 16 compliance-gaining
strategies
that are commonly used in many interpersonal contexts, including the
family."
-Strategies working depend on a person's level of influence
10. compliance- -Promise
gain-
ing strategies -Threat
-Positive expertise
-Negative expertise
-Liking
-Pre-giving
-Aversive stimulation
-Debt
-Moral appeal
-Positive self-feeling
-Negative self-feeling
-Positive altercasting
-Negative altercasting
-Altruism
-Positive esteem
-Negative esteem
11. promise A pledge to provide a reward for compliance
ex. Mom talking to children: "I will take you kids out for ice cream if you
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clean up
the play room!"
12. threat Punishment for noncompliance
ex. Mom talking to children: "If you don't clean up the playroom, you will
be
grounded from TV this weekend."
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