MKT 3401 : LSU FINAL EXAM QUESTIONS WITH CORRECT
ANSWERS
what percent of customers are likely to change their purchase behaviors based on the
indifference of one person -- Answer ✔✔ 63
3 levels of marketing strategy framework -- Answer ✔✔ Level 1: Market Analysis
Level 2: Strategy Development
Level 3: Implementation
2 ways to make market accessible? -- Answer ✔✔ Distribution and Promotion
3 strategies for selecting target market -- Answer ✔✔ - Mass Marketing
- Multi-Segmented
- Niche
4 categories of a product -- Answer ✔✔ - convenience
- shopping
- specialty
- unsought
4-5 steps of product life cycle -- Answer ✔✔ 1. Introduction
2. Growth
3. Maturity
4. Decline
5. Extension (sometimes)
3 components of branding yourself -- Answer ✔✔ - position
- affiliation
- personality
, 5 steps of consumer decision making process -- Answer ✔✔ 1. Need Recognition
2. Information Search
3. Evaluate Alternatives
4. Purchase
5. Post-Purchase Behavior
Whatever you take as the final set of considerations from all the information given to
make a decision -- Answer ✔✔ Evoked Set
- Used for new products
- When a company chooses to put their product in the hands of predetermined opinion
leaders
- Purpose is to have those leaders talk about the product to the people that listen to
them -- Answer ✔✔ Buzz Marketing
2 of the 4 P's that are involved in the Product Life Cycle -- Answer ✔✔ Price and
Promotion
what did motel 6 use to establish their niche market -- Answer ✔✔ focus groups
what serves as a source identifier in branding? -- Answer ✔✔ color
4 Marketing Management Philosophies -- Answer ✔✔ - Production Orientation
- Sales Orientation
- Marketing Orientation
- Societal Orientation
4 Purposes of a Label -- Answer ✔✔ - Instruction
- Construction
- Nutrition
- Reduce Cognitive Dissonance
a blink/adlet is what type of ad? -- Answer ✔✔ tv
2 ways to influence Public relations? -- Answer ✔✔ media and community relations
ANSWERS
what percent of customers are likely to change their purchase behaviors based on the
indifference of one person -- Answer ✔✔ 63
3 levels of marketing strategy framework -- Answer ✔✔ Level 1: Market Analysis
Level 2: Strategy Development
Level 3: Implementation
2 ways to make market accessible? -- Answer ✔✔ Distribution and Promotion
3 strategies for selecting target market -- Answer ✔✔ - Mass Marketing
- Multi-Segmented
- Niche
4 categories of a product -- Answer ✔✔ - convenience
- shopping
- specialty
- unsought
4-5 steps of product life cycle -- Answer ✔✔ 1. Introduction
2. Growth
3. Maturity
4. Decline
5. Extension (sometimes)
3 components of branding yourself -- Answer ✔✔ - position
- affiliation
- personality
, 5 steps of consumer decision making process -- Answer ✔✔ 1. Need Recognition
2. Information Search
3. Evaluate Alternatives
4. Purchase
5. Post-Purchase Behavior
Whatever you take as the final set of considerations from all the information given to
make a decision -- Answer ✔✔ Evoked Set
- Used for new products
- When a company chooses to put their product in the hands of predetermined opinion
leaders
- Purpose is to have those leaders talk about the product to the people that listen to
them -- Answer ✔✔ Buzz Marketing
2 of the 4 P's that are involved in the Product Life Cycle -- Answer ✔✔ Price and
Promotion
what did motel 6 use to establish their niche market -- Answer ✔✔ focus groups
what serves as a source identifier in branding? -- Answer ✔✔ color
4 Marketing Management Philosophies -- Answer ✔✔ - Production Orientation
- Sales Orientation
- Marketing Orientation
- Societal Orientation
4 Purposes of a Label -- Answer ✔✔ - Instruction
- Construction
- Nutrition
- Reduce Cognitive Dissonance
a blink/adlet is what type of ad? -- Answer ✔✔ tv
2 ways to influence Public relations? -- Answer ✔✔ media and community relations
