MKT 300: EXAM 1 PRACTICE QUESTIONS WITH CORRECT
ANSWERS
Employees, customers, communities, and investors are all considered ________ in
relation to marketing. -- Answer ✔✔ stakeholder
All companies have a responsibility to _________ so they can provide a return on
investment to their owners and investors, create jobs for the community, and
contribute goods and services to the economy. -- Answer ✔✔ be profitable
The term __________ refers to the principles and standards that define acceptable
conduct in marketing as determined by various stakeholders. -- Answer ✔✔ marketing
ethics
The practice of linking products to a particular social cause on an ongoing or short-term
basis is known as... -- Answer ✔✔ cause-related marketing
________ refers to the potential for the long-term well-being of the nature
environment, including all biological entities, as well as the interaction among nature and
individuals, organizations, and business strategies. -- Answer ✔✔ Sustainability
Marketing research is a process designed to gather information... -- Answer ✔✔ not
currently available to decision makers.
An overall plan for obtaining the information needed to address a research problem or
issue is called the... -- Answer ✔✔ research design
_______ is the systematic design, collection, interpretation, and reporting of
information to help marketers solve specific marketing problems or take advantage of
marketing opportunities. -- Answer ✔✔ Marketing research
ANSWERS
Employees, customers, communities, and investors are all considered ________ in
relation to marketing. -- Answer ✔✔ stakeholder
All companies have a responsibility to _________ so they can provide a return on
investment to their owners and investors, create jobs for the community, and
contribute goods and services to the economy. -- Answer ✔✔ be profitable
The term __________ refers to the principles and standards that define acceptable
conduct in marketing as determined by various stakeholders. -- Answer ✔✔ marketing
ethics
The practice of linking products to a particular social cause on an ongoing or short-term
basis is known as... -- Answer ✔✔ cause-related marketing
________ refers to the potential for the long-term well-being of the nature
environment, including all biological entities, as well as the interaction among nature and
individuals, organizations, and business strategies. -- Answer ✔✔ Sustainability
Marketing research is a process designed to gather information... -- Answer ✔✔ not
currently available to decision makers.
An overall plan for obtaining the information needed to address a research problem or
issue is called the... -- Answer ✔✔ research design
_______ is the systematic design, collection, interpretation, and reporting of
information to help marketers solve specific marketing problems or take advantage of
marketing opportunities. -- Answer ✔✔ Marketing research
