MKT 300 UNIT 3: TEST QUESTIONS WITH COMPLETE
SOLUTIONS
which factor of selecting a marketing channel considers new government regulations --
Answer ✔✔ environmental forces
which of the following levels of market coverage is most appropriate for products that
have a high replacement rate, require almost no service, and are bought based on price
cues -- Answer ✔✔ intensive distribution
which of the following levels of market coverage entails utilizing only one dealer within a
relatively large geographic area -- Answer ✔✔ exclusive distribution
____ is combining two or more stages of the marketing channel under one management
-- Answer ✔✔ vertical channel integration
when a producer, wholesaler, or retailer has the ability to influence another channel
members goal achievement it ____ -- Answer ✔✔ has channel power
what is the receipt and transmission of sales order information -- Answer ✔✔ order
processing
what is the process called for developing and maintaining adequate assortments of
products to meet customers’ needs -- Answer ✔✔ inventory management
which of the following provides time utility by enabling firms to compensate for
dissimilar production and consumption rates -- Answer ✔✔ warehousing
____ is the most expensive logistics function -- Answer ✔✔ transportation
,what practice allows producers the right to choose or reject the channel member with
which they will do business -- Answer ✔✔ refusal to deal
a practice where an agreement states that a supplier provides a product to a channel
member with the condition that the channel member must purchase other products as
well is known as -- Answer ✔✔ tying agreements
____ includes all transactions in which a buyer intends to consumer a product through
personal, family, or household use -- Answer ✔✔ retailing
when retailers use multiple types of retailing to complement their stores with websites,
apps, catalogs, television, home shopping, and more they are using -- Answer ✔✔
multichannel retailing
what is retailing that makes products available to buyers through internet connections --
Answer ✔✔ online retailing
online retailing satisfies consumer expectations to have ___ available to obtain the
goods and services they desire at their ____ -- Answer ✔✔ multiple channels,
convenience
which types of stores are large retail organizations with a wide product mix and are
organized into separate departments -- Answer ✔✔ department stores
which type of retailers are giant retail outlets that carry food and non-food products
found in supermarkets as well as most routinely purchased consumer products --
Answer ✔✔ superstores
traditional specialty retailers -- Answer ✔✔ stores that carry a narrow product mix
with deep product lines
category killers -- Answer ✔✔ a very large specialty store that concentrates on a major
product category and competes on the basis of low prices and product availability
, off-price retailers -- Answer ✔✔ stores that buy manufacturers seconds, overruns, and
off-season merchandise for resale to consumers at deep discounts
___ are designed to resemble traditional main street shopping centers and often use
architectural design to create a sense of place -- Answer ✔✔ lifestyle shopping centers
superregional shopping center -- Answer ✔✔ large department stores with the widest
and deepest product mixes that attract customers from many miles away and can also
include special attractions beyond stores like skating rinks, amusement centers, and
upscales restaurants
neighborhood shopping center -- Answer ✔✔ several small convenience and specialty
stores
outlet center -- Answer ✔✔ features discount and factory outlet stores carrying
traditional manufacturer brands
community shopping center -- Answer ✔✔ one of two department stores, some
specialty stores, and convenience stores
power shopping center -- Answer ✔✔ combines off-price stores with category killers
the supplier in the franchise relationship is known as __ while the __ gains the right to
sell products in exchange for some type of consideration -- Answer ✔✔ franchisor,
franchisee
supermarkets use __ to allocate space for their many product categories, such as
cosmetics, cereals, and soups -- Answer ✔✔ category management
what are the physical elements in a stores design that appeal to consumers emotions
and encourage buying -- Answer ✔✔ atmospherics
what is the use of telephone, internet, and nonpersonal media to introduce products to
customers, who can then purchase them via mail, telephone, or online -- Answer ✔✔
direct marketing
SOLUTIONS
which factor of selecting a marketing channel considers new government regulations --
Answer ✔✔ environmental forces
which of the following levels of market coverage is most appropriate for products that
have a high replacement rate, require almost no service, and are bought based on price
cues -- Answer ✔✔ intensive distribution
which of the following levels of market coverage entails utilizing only one dealer within a
relatively large geographic area -- Answer ✔✔ exclusive distribution
____ is combining two or more stages of the marketing channel under one management
-- Answer ✔✔ vertical channel integration
when a producer, wholesaler, or retailer has the ability to influence another channel
members goal achievement it ____ -- Answer ✔✔ has channel power
what is the receipt and transmission of sales order information -- Answer ✔✔ order
processing
what is the process called for developing and maintaining adequate assortments of
products to meet customers’ needs -- Answer ✔✔ inventory management
which of the following provides time utility by enabling firms to compensate for
dissimilar production and consumption rates -- Answer ✔✔ warehousing
____ is the most expensive logistics function -- Answer ✔✔ transportation
,what practice allows producers the right to choose or reject the channel member with
which they will do business -- Answer ✔✔ refusal to deal
a practice where an agreement states that a supplier provides a product to a channel
member with the condition that the channel member must purchase other products as
well is known as -- Answer ✔✔ tying agreements
____ includes all transactions in which a buyer intends to consumer a product through
personal, family, or household use -- Answer ✔✔ retailing
when retailers use multiple types of retailing to complement their stores with websites,
apps, catalogs, television, home shopping, and more they are using -- Answer ✔✔
multichannel retailing
what is retailing that makes products available to buyers through internet connections --
Answer ✔✔ online retailing
online retailing satisfies consumer expectations to have ___ available to obtain the
goods and services they desire at their ____ -- Answer ✔✔ multiple channels,
convenience
which types of stores are large retail organizations with a wide product mix and are
organized into separate departments -- Answer ✔✔ department stores
which type of retailers are giant retail outlets that carry food and non-food products
found in supermarkets as well as most routinely purchased consumer products --
Answer ✔✔ superstores
traditional specialty retailers -- Answer ✔✔ stores that carry a narrow product mix
with deep product lines
category killers -- Answer ✔✔ a very large specialty store that concentrates on a major
product category and competes on the basis of low prices and product availability
, off-price retailers -- Answer ✔✔ stores that buy manufacturers seconds, overruns, and
off-season merchandise for resale to consumers at deep discounts
___ are designed to resemble traditional main street shopping centers and often use
architectural design to create a sense of place -- Answer ✔✔ lifestyle shopping centers
superregional shopping center -- Answer ✔✔ large department stores with the widest
and deepest product mixes that attract customers from many miles away and can also
include special attractions beyond stores like skating rinks, amusement centers, and
upscales restaurants
neighborhood shopping center -- Answer ✔✔ several small convenience and specialty
stores
outlet center -- Answer ✔✔ features discount and factory outlet stores carrying
traditional manufacturer brands
community shopping center -- Answer ✔✔ one of two department stores, some
specialty stores, and convenience stores
power shopping center -- Answer ✔✔ combines off-price stores with category killers
the supplier in the franchise relationship is known as __ while the __ gains the right to
sell products in exchange for some type of consideration -- Answer ✔✔ franchisor,
franchisee
supermarkets use __ to allocate space for their many product categories, such as
cosmetics, cereals, and soups -- Answer ✔✔ category management
what are the physical elements in a stores design that appeal to consumers emotions
and encourage buying -- Answer ✔✔ atmospherics
what is the use of telephone, internet, and nonpersonal media to introduce products to
customers, who can then purchase them via mail, telephone, or online -- Answer ✔✔
direct marketing
