QUESTIONS AND ANSWERS | VERIFIED
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Question 1: Enterprise systems have a set of integrated software modules and a(n)
_______________ by which business processes and functional areas throughout the company
can ________ data.
Answer: ✔✔ central database; share
Question 2: Enterprise systems provide value and help managers make better decisions by doing
which of the following?
Answer: ✔✔ Increasing operational efficiency and providing firmwide information
Question 3: A just-in-time strategy means which of the following?
Answer: ✔✔ Raw Materials arrive exactly when needed to be transformed into products, which
are shipped as soon as completed.
Question 4: Which of the following occurs when information about product demand gets
distorted as it passes from one entity to the next across the supply chain?
Answer: ✔✔ bullwhip effect
Question 5: Customer relationship management typically focuses on three key elements of the
customer relationship: ________.
Answer: ✔✔ marketing, sales, and service
Question 6: Analytical CRM applications are based on data from _____________________.
Answer: ✔✔ operational CRM systems