COMM 200 EXAM 1 Questions With All
Correct & Verified Answers
How are "communication" and "communications" different? Correct answer-communication:
refers to the process of making meaning
(examiners verbal and non verbal msgs &behaviors that compromise human interaction, an
academic program focused broadly on the science and philosophy of comm, ex. media, nonverbal)
communications: refers to the methods ppl use to communicate w one another
(an academic program focused on equipping students w particular comm skills, focus on radio, tv
production, journalism, marketing)
What are media? Is this a plural or singular word? Correct answer-plural noun w multiple mediums
(medium: singular, type of tech, written/digital, used to transmit msgs)
-can't treat as mono, bc ea med has unique attributes
What is Farhi's argument about calling out "the media"? Correct answer-Too many mediums and
platforms to consider all "the media"
"Fact is, there really is no such thing as "the media" its an invention, a tool, an all purpose smear by
ppl who can't be bothered to make distinctions"
What is media literacy? Correct answer-"the ability to access, understand, analyze, evaluate, and
participate w powerful images, words, and sounds that make up our contemporary mass media
culture" -center of media literacy (CML)
-it is not about censorship, boycotts, media "bashing", looking at only one perspective
What are the 5 processes in the media literacy circle of empowerment? Explain each. Correct
answer-AWARENESS: pervasiveness of the media in your life, the ways about media are constructed,
workings of media industries, cultural msgs communicated by media
ANALYSIS: critical evaluation of forms/contents of the medias various msgs, intent of most mass
media to persuade, meaning of media msgs, media industries and our use of mediated comm, how
tech affects media industries and culture
ACTIVISM: developing your own informed opinions about the neg & pos effects of the media and
deciding to do something about it (praising healthy media, protesting unhealthy media, developing
campaigns to educate others)
ADVOCACY: learning how to work w media and use it to develop and publicize msgs that are healthy,
constructive and often ignored by our society
ACCESS: improving your skills in knowing how to access and use diff types of media-radio,
newspaper, internet, tv, etc.
What are the 5 key concepts (and related questions) one should ask when consuming media, as
suggested by the Foundation for Media Inquiry? Correct answer-Who created the msg?
Which techniques are used to attract my attention
How might diff ppl interpret this msg?
Which lifestyles, values, & pt of views are represented, or missing?
Why is this msg being sent?
, What is the average amount of daily media usage for an American adult, according to PEW data?
Correct answer-10.5 hours on media a day
Which generation spends the most time with media? Which spends the least? Correct answer-
Most: Baby Boomers
Least: Gen Z
What is the most used form of media for American adults today, according to PEW? Correct
answer-Youtube
What percentage of US adults now use social media? What are the two most commonly used social
media sites? Correct answer-in 2019, 72% of Americans who are 17 and over are using at least one
social media site
Youtube (73%) and facebook (69%) are the most used social media sites
How do Americans most often access social networking sites? Correct answer-Smartphones
What are 3 challenges to measuring media usage? Correct answer-1. measurement error (ea
person views media use differently (ex. might not include txting)?
2. Social desirability
3. Multitasking (Am is using double the media?)
What are the 7 metaphors for media influence discussed in class? Correct answer-1. Media as an
INTERLOPER: injects into convo, outside influence, intrusive force
2. Media as INFO
3. Media as PROPAGANDA: msg to persuade ppl on what/how to believe
4. Media as COMMERCE: just there for profit (selling flat tummy tea)
5. Media as DISTRACTION
6. Media as CURRICULUM: powerpoints, readings, videos, charts, etc.
7. Media as ART
What is participatory culture? How has our participation changed the flow of information and the
way conversations progress in the media? Correct answer-A culture where audiences play an active
role as both consumer and creators of content
-today we choose our content from a mass amount of sources and we often share it w others,
comment on it, shape it
In what 4 ways does Jenkins suggest we participate with media? Correct answer-1. Affiliations:
joining groups
2. Expressions: producing content, fan videos, fanfic, etc
3. Collaborative problem solving: doc to group project, wikipedia
4. Circulations: shaping flow of media
According to Baym (and others), why do we use communication technologies? Correct answer-We
use communications technologies to cross TIME and SPACE
What steps are involved in the Classic Model of Mediated Communication? Correct answer-Who
(sender) ->
says what (message) ->
how/channel (medium) ->
Correct & Verified Answers
How are "communication" and "communications" different? Correct answer-communication:
refers to the process of making meaning
(examiners verbal and non verbal msgs &behaviors that compromise human interaction, an
academic program focused broadly on the science and philosophy of comm, ex. media, nonverbal)
communications: refers to the methods ppl use to communicate w one another
(an academic program focused on equipping students w particular comm skills, focus on radio, tv
production, journalism, marketing)
What are media? Is this a plural or singular word? Correct answer-plural noun w multiple mediums
(medium: singular, type of tech, written/digital, used to transmit msgs)
-can't treat as mono, bc ea med has unique attributes
What is Farhi's argument about calling out "the media"? Correct answer-Too many mediums and
platforms to consider all "the media"
"Fact is, there really is no such thing as "the media" its an invention, a tool, an all purpose smear by
ppl who can't be bothered to make distinctions"
What is media literacy? Correct answer-"the ability to access, understand, analyze, evaluate, and
participate w powerful images, words, and sounds that make up our contemporary mass media
culture" -center of media literacy (CML)
-it is not about censorship, boycotts, media "bashing", looking at only one perspective
What are the 5 processes in the media literacy circle of empowerment? Explain each. Correct
answer-AWARENESS: pervasiveness of the media in your life, the ways about media are constructed,
workings of media industries, cultural msgs communicated by media
ANALYSIS: critical evaluation of forms/contents of the medias various msgs, intent of most mass
media to persuade, meaning of media msgs, media industries and our use of mediated comm, how
tech affects media industries and culture
ACTIVISM: developing your own informed opinions about the neg & pos effects of the media and
deciding to do something about it (praising healthy media, protesting unhealthy media, developing
campaigns to educate others)
ADVOCACY: learning how to work w media and use it to develop and publicize msgs that are healthy,
constructive and often ignored by our society
ACCESS: improving your skills in knowing how to access and use diff types of media-radio,
newspaper, internet, tv, etc.
What are the 5 key concepts (and related questions) one should ask when consuming media, as
suggested by the Foundation for Media Inquiry? Correct answer-Who created the msg?
Which techniques are used to attract my attention
How might diff ppl interpret this msg?
Which lifestyles, values, & pt of views are represented, or missing?
Why is this msg being sent?
, What is the average amount of daily media usage for an American adult, according to PEW data?
Correct answer-10.5 hours on media a day
Which generation spends the most time with media? Which spends the least? Correct answer-
Most: Baby Boomers
Least: Gen Z
What is the most used form of media for American adults today, according to PEW? Correct
answer-Youtube
What percentage of US adults now use social media? What are the two most commonly used social
media sites? Correct answer-in 2019, 72% of Americans who are 17 and over are using at least one
social media site
Youtube (73%) and facebook (69%) are the most used social media sites
How do Americans most often access social networking sites? Correct answer-Smartphones
What are 3 challenges to measuring media usage? Correct answer-1. measurement error (ea
person views media use differently (ex. might not include txting)?
2. Social desirability
3. Multitasking (Am is using double the media?)
What are the 7 metaphors for media influence discussed in class? Correct answer-1. Media as an
INTERLOPER: injects into convo, outside influence, intrusive force
2. Media as INFO
3. Media as PROPAGANDA: msg to persuade ppl on what/how to believe
4. Media as COMMERCE: just there for profit (selling flat tummy tea)
5. Media as DISTRACTION
6. Media as CURRICULUM: powerpoints, readings, videos, charts, etc.
7. Media as ART
What is participatory culture? How has our participation changed the flow of information and the
way conversations progress in the media? Correct answer-A culture where audiences play an active
role as both consumer and creators of content
-today we choose our content from a mass amount of sources and we often share it w others,
comment on it, shape it
In what 4 ways does Jenkins suggest we participate with media? Correct answer-1. Affiliations:
joining groups
2. Expressions: producing content, fan videos, fanfic, etc
3. Collaborative problem solving: doc to group project, wikipedia
4. Circulations: shaping flow of media
According to Baym (and others), why do we use communication technologies? Correct answer-We
use communications technologies to cross TIME and SPACE
What steps are involved in the Classic Model of Mediated Communication? Correct answer-Who
(sender) ->
says what (message) ->
how/channel (medium) ->
