NRF BUSINESS OF RETAIL CERTIFICATION EXAM
QUESTIONS AND CORRECT ANSWERS (ALREADY
A+ GRADED)
brick-and-mortar_-_answersthe_presence_of_a_physical_storefront_and_face-to-
face_customer_experiences
closeout_stores_-_answersoff-price_stores_that_offer_an_assortment_of_brand-
name_merchandise_at_a_significant_discount_off_the_manufacturer's_price
commercial_cue_-_answersadvertising_message_that_impacts_purchase_decisions
comparison_shopper_-
_answersthe_customer_who_spends_time_searching_for_the_best_price_or_deal_on_the
_item_she_is_looking_to_purchase
convenience_stores_-
_answersthese_stores_aim_at_providing_their_customers_a_convenient_shopping_experie
nce._the_general_merchandise_stores_are_easily_accessible,_small_in_size,_with_quick_s
hopping_and_easy_checkout
corporate_chain_-
_answersa_company_that_operates_multiple_stores_under_common_ownership,_and_usu
ally_has_centralized_decision-making
, demographics_-
_answersquantifiable_information_about_a_customer_such_as_household_size,_income,_
education,_occupation,_and_place_of_residence
department_stores_-
_answersthese_stores_offer_good_service_and_a_broad_variety_and_assortment_of_prod
ucts_of_mid-to-high_quality
direct_selling_-
_answerssalespeople_contact_customers_directly_in_a_convenient_location,_often_at_a_c
ustomer's_home;_demonstrate_product_benefits;_take_orders;_and_deliver_the_products
_or_perform_the_services
discount_selling_-
_answersthese_retailers_offer_a_broad_variety_of_merchandise,_limited_service,_and_lo
w_prices
distribution_channel_-
_answersthe_chain_of_businesses_through_which_a_good_or_service_passes_until_it_rea
ches_the_end_customer
diverse_shopper_-
_answersthis_buyer_is_hard_to_predict_or_to_understand._he_shops_in_many_different_
places_and_is_not_obviously_influenced_by_any_one_retail_element
e-commerce_-
_answersbuying_and_selling_through_the_internet_via_an_electronic_device
follower_-
_answersthis_customer_usually_waits_to_see_what_the_latest_trend_will_be,_and_is_relu
ctant_to_try_new_products_until_friends_have_done_so_and_reported_on_them
QUESTIONS AND CORRECT ANSWERS (ALREADY
A+ GRADED)
brick-and-mortar_-_answersthe_presence_of_a_physical_storefront_and_face-to-
face_customer_experiences
closeout_stores_-_answersoff-price_stores_that_offer_an_assortment_of_brand-
name_merchandise_at_a_significant_discount_off_the_manufacturer's_price
commercial_cue_-_answersadvertising_message_that_impacts_purchase_decisions
comparison_shopper_-
_answersthe_customer_who_spends_time_searching_for_the_best_price_or_deal_on_the
_item_she_is_looking_to_purchase
convenience_stores_-
_answersthese_stores_aim_at_providing_their_customers_a_convenient_shopping_experie
nce._the_general_merchandise_stores_are_easily_accessible,_small_in_size,_with_quick_s
hopping_and_easy_checkout
corporate_chain_-
_answersa_company_that_operates_multiple_stores_under_common_ownership,_and_usu
ally_has_centralized_decision-making
, demographics_-
_answersquantifiable_information_about_a_customer_such_as_household_size,_income,_
education,_occupation,_and_place_of_residence
department_stores_-
_answersthese_stores_offer_good_service_and_a_broad_variety_and_assortment_of_prod
ucts_of_mid-to-high_quality
direct_selling_-
_answerssalespeople_contact_customers_directly_in_a_convenient_location,_often_at_a_c
ustomer's_home;_demonstrate_product_benefits;_take_orders;_and_deliver_the_products
_or_perform_the_services
discount_selling_-
_answersthese_retailers_offer_a_broad_variety_of_merchandise,_limited_service,_and_lo
w_prices
distribution_channel_-
_answersthe_chain_of_businesses_through_which_a_good_or_service_passes_until_it_rea
ches_the_end_customer
diverse_shopper_-
_answersthis_buyer_is_hard_to_predict_or_to_understand._he_shops_in_many_different_
places_and_is_not_obviously_influenced_by_any_one_retail_element
e-commerce_-
_answersbuying_and_selling_through_the_internet_via_an_electronic_device
follower_-
_answersthis_customer_usually_waits_to_see_what_the_latest_trend_will_be,_and_is_relu
ctant_to_try_new_products_until_friends_have_done_so_and_reported_on_them
