EXAM, 2025/2026 WITH
CORRECT/ACCURATE ANSWERS
Brand Trust - CORRECT ANSWERS- The willingness of the average
consumer to rely on the ability of the brand to perform its stated
function
sales process - CORRECT ANSWERS- A systematic approach
involving a series of steps that enables a sales force to close more
deals, increase margins and make more sales through referrals.
customer loyalty - CORRECT ANSWERS- Having a positive
attitude toward a product or brand, which induces supportive
behavior from the customer
Promotional Mix - CORRECT ANSWERS- The combination of
advertising, personal selling, sales promotion, and public relations
used to promote a product.
Marketers - CORRECT ANSWERS- A person or company that
advertises or promotes something
Integrated Marketing Communications (IMC) - CORRECT
ANSWERS- The careful coordination of all promotional activities-
Media advertising, sales promotion, personal selling, and public
, relations, as well as direct marketing, Packaging, and other forms
of promotion - to produce a consistent, uniformed message that is
customer focused
Customer (buyer) journey - CORRECT ANSWERS- A framework
that acknowledges a buyer's progression through a research and
decision process ultimately culminating in a purchase
AIDA - CORRECT ANSWERS- Attention, Interest, Desire, Action
AIDA model - CORRECT ANSWERS- Suppose is that the
interaction between buyer and seller ends when the customer
purchases some thing
Six step buying process - CORRECT ANSWERS- Deliberate that
the relationship between the buyer and seller can be extended
through repeat purchases
transactional selling - CORRECT ANSWERS- A sales strategy that
involves focusing on achieving quick sales without a significant
attempt to form a long-term customer relationship.
relationship selling - CORRECT ANSWERS- sales technique that
focuses on the interaction between the buyer and the salesperson
rather than the price or details of the product