ing (PVPC)
Study online at https://quizlet.com/_531z93
1. Analytics is a broad term that refers to a variety of a
tools that inform managerial decisions.
Which term can be used to describe managerial deci-
sions?
a. Prescriptive
b. Predictive
c. Pareto chart
d. Biased
2. What are two reasons for the increasing use of analyt- a, d
ics in organizational decision making?
a. Relatively lower cost of computer storage
b. Lower availability of statistical experts
c. Higher cost of obtaining data
d. Higher computer processing power
3. In what way does probability theory inform deci- a
sion-making for managers?
a. By quantifying risk
b. By quantifying data
c. By quantifying quality
d. By quantifying costs
4. Which type of data are the Olympic medals of gold, b
silver, and bronze examples of?
a. Nominal data
b. Ordinal data
c. Interval data
d. Ratio data
5. What are two aspects of data quality management? b, d
a. It calculates spurious data.
b. It reduces the amount of incomplete data.
c. It monitors data input rates.
d. It cleans data.
6. Which two attributes indicate potential data quality b, d
issues when evaluating a set of nominal data?
, WGU C207 Pre-Assessmen Multi Choice Version Data-Driven Decision M
ing (PVPC)
Study online at https://quizlet.com/_531z93
a. Outlier data
b. Missing data
c. Out-of-range data
d. Misspelled data
7. When conducting a study that measures an individ- a
ual's weight, all scales are calibrated prior to use in
measurement. Which type of error should this proce-
dure significantly reduce?
a. Systematic error
b. Omission error
c. Random error
d. Information error
8. An advertising manager creates a research study by c
presenting low, medium, or high frequency of the
same ad in matched markets. The manager then re-
ports on sales in each market location. What is the
term for the different sales in this study?
a. The experimental unit
b. The treatment
c. The response variable
d. The intervention
9. A healthcare study follows a particular sample over c
time to identify how the health habits of teenagers
impact their likelihood of acquiring various diseases
later in their life in the hope that the healthcare or-
ganization will be able to create early prevention pro-
grams. Which type of research design does this study
describe?
a. Double blind study
b. Systematic study
c. Cohort study
d. Experimental study
10. Several missing values in a particular field in a dataset a, b
were observed. The likelihood of a record having a
missing value is correlated to another variable in the
, WGU C207 Pre-Assessmen Multi Choice Version Data-Driven Decision M
ing (PVPC)
Study online at https://quizlet.com/_531z93
dataset. Which two types of error might be introduced
into the dataset if the removed record included miss-
ing values?
a. Systematic error
b. Omission error
c. Random error
d. Typographical error
11. A company is trying to increase its online sales rev- a, c
enue by improving its e-mail advertising campaign for
repeat customers as well as new customers. Which
two variables would be used in determining a cam-
paign to maximize revenue gain?
a. Number of purchases per e-mail
b. E-mail content
c. Spending per purchase
d. Cost per e-mail
12. This statistical procedure compares outcomes of dif- a
ferent drug testing results
a. Anova
b. Correlation
c. Control Charts
13. This statistical procedure is used to help understand b
effective marketing and to spend advertising dollars
efficiently
a. Anova
b. Correlation
c. Control Charts
14. This statistical procedure monitors production c
process
a. Anova
b. Correlation
c. Control Charts
15. A researcher concludes that bananas create healthy d
children because the researcher's notes indicate that