1
WGU
WGU D174 FINAL REVIEW (NEW 2025/
2026 UPDATE) MARKETING MANAGEMENT |
QS & AS| GRADE A| 100% CORRECT
(VERIFIED ANSWERS)
Which type of global advertising approach is this company using? - ANS ✓A.
Development of global themes
B. Personal selling techniques
C. Sales promotion materials
D. Public relations campaign.
Correct Answer:
C. Sales Promotion Materials.
A marketing manager for a company is determining the method of data
collection for a marketing research project.
In which stage of the market process is the marketing manager? - ANS ✓A.
Analyze the data
B. Establish the research design
C. Collect the data
D. Define the research problem
Correct Answer:
B. Establish the research design
What is the first stage in the marketing research process? - ANS ✓A. Analyze
the data reported
B. Develop a research plan to complete the study.
C. Define the problem to be researched.
D. Gather relevant data to accomplish the research task.
Correct Answer:
WGU D174
, 2
WGU
C. Define the problem to be researched.
The Global Experience Learning Curve - ANS ✓An understanding of marketing
beyond home markets develops over time as a company gets more international
business experience.
No (Direct) Foreign Marketing - ANS ✓Many companies with no direct foreign
marketing still do business with international customers through intermediaries
or limited direct contact.
**NOTE: There is no formal international channel relationship or global
marketing strategy targeted at international customers.
Typically small with a limited range of products.
Foreign Marketing - ANS ✓This stage (in the Global Experience Learning Curve)
involves developing local distribution and service representation in a foreign
market one of two ways:
1. Identify local intermediaries in appropriate international markets and
create a formal relationship.
2. The company to establish its own direct sales force in major markets,
thereby expanding the company's direct market reach.
**NOTE: Key activities (product planning, development, manufacturing,
etc.) are still done in the company's home market BUT products are
modified to fit international requirements.
International Marketing - ANS ✓When a firm makes the commitment to
manufacture products outside its domestic market (again, to fit international
requirements).
International marketing aligns the company's assets and resources with
global markets but management takes a "domestic first" approach. This
results in the corporate structure still divides international and domestic
market.
EXAMPLES:
1. Dunkin Donuts (3,200 stores in more than 30 countries). They adapt
their donuts to appeal to local tastes. For instance, India chain serves
Saffron and Pistachio donuts.
2. Airbnb. The power of hashtags has generate a lot of the companies
engagements and brand awareness. (#onelessstranger). The social
WGU D174
, 3
WGU
campaign was successful generating approx. 3M participants around the
world.
Global Marketing - ANS ✓Realizes that all world markets, including company’s
own domestic market, are, in reality, a single market with many different
segments.
This frequently happens when a company generates more than half its
revenue in international markets.
EXAMPLE:
Coca-Cola
- Operating in more than 200 countries and producing nearly 450 brands,
the company has managed to apply their formula on a global scale.
4 Regional Market Zones - ANS ✓1. EU
2. NAFTA
3. MERCOSUR
4. ASEAN
Define Marketing: - ANS ✓As follows by The American Marketing Association
(AMA) - marketing is the activity, set of institutions, and processes for creating,
communicating, delivering, and exchanging offerings that have value for
customers, clients, partners, and society at large.
-VALUE CREATING-
Define Sustainability: - ANS ✓Refers to business practices that meet humanity's
needs without harming future generations.
"DOING WELL BY DOING GOOD"
A non-profit executive who is compiling a report on people living below the
poverty level in a particular state uses census data posted on a
governmental website.
Which type of research data is being demonstrated here? - ANS ✓A.
Secondary
B. Primary
C. Brand
D. Minor
WGU D174
, 4
WGU
Correct Answer:
A. Secondary
A company conducts monthly surveys to assess customer product
satisfaction and combines the survey results with sales data from the CRM
system to adjust its marketing strategy.
Which element of the CRM process cycle is the company using? - ANS ✓A.
Knowledge Discovery
B. Customer Interaction
C. Customer Acquisition
D. Analysis and Refinement.
Correct Answer:
D. Analysis and Refinement.
A mobile phone retailer analyses data from a survey administered to a
large sample of customers. The data identify which features and benefits
are most attractive to customers when they consider upgrading to a new
mobile phone plan.
How is CRM being used by this company? - ANS ✓A. To create customer
referrals.
B. To increase customer lifetime value.
C. To discover competitive information.
D. To implement service adjustments.
Correct Answer:
D. To implement service adjustments.
Customer Relationship Management (CRM) - ANS ✓Comprehensive business
model for increasing revenues and profits by focusing on customers.
Three objectives:
1. Customer acquisition
2. Customer retention
3. Customer profitability
Simply put, increase customer loyalty and retention is CRM.
WGU D174
WGU
WGU D174 FINAL REVIEW (NEW 2025/
2026 UPDATE) MARKETING MANAGEMENT |
QS & AS| GRADE A| 100% CORRECT
(VERIFIED ANSWERS)
Which type of global advertising approach is this company using? - ANS ✓A.
Development of global themes
B. Personal selling techniques
C. Sales promotion materials
D. Public relations campaign.
Correct Answer:
C. Sales Promotion Materials.
A marketing manager for a company is determining the method of data
collection for a marketing research project.
In which stage of the market process is the marketing manager? - ANS ✓A.
Analyze the data
B. Establish the research design
C. Collect the data
D. Define the research problem
Correct Answer:
B. Establish the research design
What is the first stage in the marketing research process? - ANS ✓A. Analyze
the data reported
B. Develop a research plan to complete the study.
C. Define the problem to be researched.
D. Gather relevant data to accomplish the research task.
Correct Answer:
WGU D174
, 2
WGU
C. Define the problem to be researched.
The Global Experience Learning Curve - ANS ✓An understanding of marketing
beyond home markets develops over time as a company gets more international
business experience.
No (Direct) Foreign Marketing - ANS ✓Many companies with no direct foreign
marketing still do business with international customers through intermediaries
or limited direct contact.
**NOTE: There is no formal international channel relationship or global
marketing strategy targeted at international customers.
Typically small with a limited range of products.
Foreign Marketing - ANS ✓This stage (in the Global Experience Learning Curve)
involves developing local distribution and service representation in a foreign
market one of two ways:
1. Identify local intermediaries in appropriate international markets and
create a formal relationship.
2. The company to establish its own direct sales force in major markets,
thereby expanding the company's direct market reach.
**NOTE: Key activities (product planning, development, manufacturing,
etc.) are still done in the company's home market BUT products are
modified to fit international requirements.
International Marketing - ANS ✓When a firm makes the commitment to
manufacture products outside its domestic market (again, to fit international
requirements).
International marketing aligns the company's assets and resources with
global markets but management takes a "domestic first" approach. This
results in the corporate structure still divides international and domestic
market.
EXAMPLES:
1. Dunkin Donuts (3,200 stores in more than 30 countries). They adapt
their donuts to appeal to local tastes. For instance, India chain serves
Saffron and Pistachio donuts.
2. Airbnb. The power of hashtags has generate a lot of the companies
engagements and brand awareness. (#onelessstranger). The social
WGU D174
, 3
WGU
campaign was successful generating approx. 3M participants around the
world.
Global Marketing - ANS ✓Realizes that all world markets, including company’s
own domestic market, are, in reality, a single market with many different
segments.
This frequently happens when a company generates more than half its
revenue in international markets.
EXAMPLE:
Coca-Cola
- Operating in more than 200 countries and producing nearly 450 brands,
the company has managed to apply their formula on a global scale.
4 Regional Market Zones - ANS ✓1. EU
2. NAFTA
3. MERCOSUR
4. ASEAN
Define Marketing: - ANS ✓As follows by The American Marketing Association
(AMA) - marketing is the activity, set of institutions, and processes for creating,
communicating, delivering, and exchanging offerings that have value for
customers, clients, partners, and society at large.
-VALUE CREATING-
Define Sustainability: - ANS ✓Refers to business practices that meet humanity's
needs without harming future generations.
"DOING WELL BY DOING GOOD"
A non-profit executive who is compiling a report on people living below the
poverty level in a particular state uses census data posted on a
governmental website.
Which type of research data is being demonstrated here? - ANS ✓A.
Secondary
B. Primary
C. Brand
D. Minor
WGU D174
, 4
WGU
Correct Answer:
A. Secondary
A company conducts monthly surveys to assess customer product
satisfaction and combines the survey results with sales data from the CRM
system to adjust its marketing strategy.
Which element of the CRM process cycle is the company using? - ANS ✓A.
Knowledge Discovery
B. Customer Interaction
C. Customer Acquisition
D. Analysis and Refinement.
Correct Answer:
D. Analysis and Refinement.
A mobile phone retailer analyses data from a survey administered to a
large sample of customers. The data identify which features and benefits
are most attractive to customers when they consider upgrading to a new
mobile phone plan.
How is CRM being used by this company? - ANS ✓A. To create customer
referrals.
B. To increase customer lifetime value.
C. To discover competitive information.
D. To implement service adjustments.
Correct Answer:
D. To implement service adjustments.
Customer Relationship Management (CRM) - ANS ✓Comprehensive business
model for increasing revenues and profits by focusing on customers.
Three objectives:
1. Customer acquisition
2. Customer retention
3. Customer profitability
Simply put, increase customer loyalty and retention is CRM.
WGU D174
