1
WGU
WGU C201 PA EXAM QUESTIONS WITH
CORRECT VERIFIED SOLUTIONS 100%
GUARANTEED PASS
Which marketing tool is often used to build effective relationship marketing
campaigns?
Affinity programs
Logistics
Distribution strategies
Product mix - ANS ✓Affinity programs
Which element of the promotional mix has the advantage of messaging that can
be tailored for each customer, but the disadvantage of a high cost per contact?
Advertising
Personal selling
Sales promotion
Sponsorships - ANS ✓Personal selling
What three factors should be addressed in a successful marketing plan?
Choose 3 answers
Target market
Product gross margin target
WGU C201
, 2
WGU
Sales revenue goals
Product specifications
Plan implementation timeline - ANS ✓Target market
Sales revenue goals
Plan implementation timeline
Which three characteristics are measured in demographic segmentation?
Choose 3 answers
Race and ethnicity
Geographic location
Income
Purchase history
Household size - ANS ✓Race and ethnicity
Income
Household size
In which three ways does business-buying behavior differ from consumer-buying
behavior?
Choose 3 answers
A group or committee often makes decisions.
Purchasers follow an ad hoc process.
Purchasers often invite selected providers to bid on a purchase.
Buyers treat each buying decision independently.
Buyers face organizational influences that affect their own preferences. - ANS ✓A
group or committee often makes decisions.
WGU C201
, 3
WGU
Purchasers often invite selected providers to bid on a purchase.
Buyers face organizational influences that affect their own preferences.
Which three factors suggest a product should be marketed as a specialty
product?
Choose 3 answers
Priced high
Priced low
Purchased frequently
Purchased infrequently
Available from a large number of retailers
Available from a small number of retail outlets - ANS ✓Priced high
Purchased infrequently
Available from a small number of retail outlets
With which two types of products does a marketing strategy rely on advertising
more than personal selling?
Choose 2 answers
Capital products bought with budgeted funds
Accessories to primary products
Component parts of primary products
Consumable supplies - ANS ✓Accessories to primary products
Consumable supplies
WGU C201
WGU
WGU C201 PA EXAM QUESTIONS WITH
CORRECT VERIFIED SOLUTIONS 100%
GUARANTEED PASS
Which marketing tool is often used to build effective relationship marketing
campaigns?
Affinity programs
Logistics
Distribution strategies
Product mix - ANS ✓Affinity programs
Which element of the promotional mix has the advantage of messaging that can
be tailored for each customer, but the disadvantage of a high cost per contact?
Advertising
Personal selling
Sales promotion
Sponsorships - ANS ✓Personal selling
What three factors should be addressed in a successful marketing plan?
Choose 3 answers
Target market
Product gross margin target
WGU C201
, 2
WGU
Sales revenue goals
Product specifications
Plan implementation timeline - ANS ✓Target market
Sales revenue goals
Plan implementation timeline
Which three characteristics are measured in demographic segmentation?
Choose 3 answers
Race and ethnicity
Geographic location
Income
Purchase history
Household size - ANS ✓Race and ethnicity
Income
Household size
In which three ways does business-buying behavior differ from consumer-buying
behavior?
Choose 3 answers
A group or committee often makes decisions.
Purchasers follow an ad hoc process.
Purchasers often invite selected providers to bid on a purchase.
Buyers treat each buying decision independently.
Buyers face organizational influences that affect their own preferences. - ANS ✓A
group or committee often makes decisions.
WGU C201
, 3
WGU
Purchasers often invite selected providers to bid on a purchase.
Buyers face organizational influences that affect their own preferences.
Which three factors suggest a product should be marketed as a specialty
product?
Choose 3 answers
Priced high
Priced low
Purchased frequently
Purchased infrequently
Available from a large number of retailers
Available from a small number of retail outlets - ANS ✓Priced high
Purchased infrequently
Available from a small number of retail outlets
With which two types of products does a marketing strategy rely on advertising
more than personal selling?
Choose 2 answers
Capital products bought with budgeted funds
Accessories to primary products
Component parts of primary products
Consumable supplies - ANS ✓Accessories to primary products
Consumable supplies
WGU C201
