Afstudeer scriptie
Product: Prototype van een app
Naam Mikaela Bokma
Studentnr 500840698
Klas MDM202
Module Product
Docent E. Boensma, L. Hilhorst & D. van der Laan
Datum 10-12-2024
,Afstudeer scriptie
Mikaela Bokma
Inhoudsopgave
1 Inleiding ........................................................................................................................................ 5
1.1 Aanleiding............................................................................................................................... 5
1.2 Beknopte beschrijving van het mediaproduct .............................................................................. 6
1.3 Ontwerpvraag ......................................................................................................................... 6
1.4 Deelvragen.............................................................................................................................. 7
1.5 Onderzoeks-aanpak.................................................................................................................. 7
2 Onderzoeksopzet ............................................................................................................................ 8
2.1 Diepte-interview ...................................................................................................................... 8
2.2 Expert-interview ...................................................................................................................... 9
2.3 Closed card sorting en co-creatie .............................................................................................. 9
2.4 A/B testing ............................................................................................................................ 10
2.5 Top five en Sketching ............................................................................................................. 11
2.6 Usability test en think aloud Methode ...................................................................................... 12
2.7 Get feedback ......................................................................................................................... 13
3 Doelgroepanalyse .......................................................................................................................... 14
3.1 Deskresearch......................................................................................................................... 14
3.2 Fieldresearch ........................................................................................................................ 16
3.3 Persona’s .............................................................................................................................. 18
4 Onderzoeksresultaten ................................................................................................................... 19
4.1 Welke concepten uit de psychologie van gedragsverandering kunnen helpen bij het ontwerpen van
functies die gepensioneerden aanmoedigen om actief deel te nemen aan sociale en educatieve activiteiten? 19
4.2 Hoe kan het ontwerp van de user interface bijdragen aan een toegankelijke en effectieve app? ..... 20
4.2.1 Wat zijn de do’s en don’ts bij het maken van een prototype van een app? ............................... 21
4.2.2 Welke functies kunnen worden toegevoegd om het inloggen en registreren eenvoudig en
gebruiksvriendelijk te maken? ......................................................................................................... 21
4.3 Welke trends en innovaties zijn momenteel relevant voor de doelgroep, en hoe kunnen deze worden
verwerkt in het prototype om de aantrekkelijkheid te vergroten? ............................................................. 22
4.4 Welke theorie wordt gebruikt bij het maken van het prototype voor recent gepensioneerden tussen
de 65 en 70 jaar oud?.......................................................................................................................... 22
4.5 Best en worst practices ........................................................................................................... 23
4.5.1 Best practices .................................................................................................................... 23
4.5.2 Worst practice ................................................................................................................... 25
5 Toelichting prototypes .................................................................................................................. 27
5.1 Prototype 1 ........................................................................................................................... 27
5.2 Prototype 2 ........................................................................................................................... 27
2
,Afstudeer scriptie
Mikaela Bokma
5.3 Prototype 3 ........................................................................................................................... 28
5.4 Prototype 4 ........................................................................................................................... 28
5.5 Prototype 5 ........................................................................................................................... 29
6 Resultaten prototypes ................................................................................................................... 30
6.1 Prototype 1 ........................................................................................................................... 30
6.2 Prototype 2 ........................................................................................................................... 31
6.3 Prototype 3 ........................................................................................................................... 32
6.4 Prototype 4 ........................................................................................................................... 33
6.5 Prototype 5 ........................................................................................................................... 34
7 Conclusie + ontwerpcriteria .......................................................................................................... 35
8 Eindproduct ................................................................................................................................ 38
9 Verantwoording eindproduct ........................................................................................................ 39
10 Reflectie........................................................................................................................................ 40
Bronnenlijst .......................................................................................................................................... 42
11 Bijlagen ........................................................................................................................................ 48
I Informatie geïnterviewde + audio opname links .................................................................................. 48
II Doelgroep vragenlijst ...................................................................................................................... 51
III Interviews getranscribeerd .............................................................................................................. 52
IV Expert UX designer Roan interview vragen ....................................................................................... 53
V Expert psycholoog Nathalie interview vragen ..................................................................................... 53
VI Expert Stichting Ouderen Samen Anneke interview vragen ................................................................. 54
VII Persona’s ..................................................................................................................................... 55
VIII Kaartjes closed card sorting ......................................................................................................... 59
IX Onboarding prototype ..................................................................................................................... 59
......................................................................................................................................................... 60
X Succescriteria.................................................................................................................................. 62
XI Gamificatie prototype ..................................................................................................................... 62
XII Antwoorden respondenten closed card sorting ................................................................................. 64
XIII Antwoorden respondenten co-creatie ............................................................................................ 67
XIV Antwoorden samengevoegd respondenten co-creatie en closed card sorting ..................................... 71
XV Instagram respondenten zoeken ..................................................................................................... 72
......................................................................................................................................................... 72
XVI Taken fysiek opschrijven .............................................................................................................. 73
XVII UX-expert Roan bewijs get feedback gesprek ................................................................................ 74
3
, Afstudeer scriptie
Mikaela Bokma
........................................................................................................................................................ 74
XVIII Verbindingslijnen AdobeXD ....................................................................................................... 75
4
Product: Prototype van een app
Naam Mikaela Bokma
Studentnr 500840698
Klas MDM202
Module Product
Docent E. Boensma, L. Hilhorst & D. van der Laan
Datum 10-12-2024
,Afstudeer scriptie
Mikaela Bokma
Inhoudsopgave
1 Inleiding ........................................................................................................................................ 5
1.1 Aanleiding............................................................................................................................... 5
1.2 Beknopte beschrijving van het mediaproduct .............................................................................. 6
1.3 Ontwerpvraag ......................................................................................................................... 6
1.4 Deelvragen.............................................................................................................................. 7
1.5 Onderzoeks-aanpak.................................................................................................................. 7
2 Onderzoeksopzet ............................................................................................................................ 8
2.1 Diepte-interview ...................................................................................................................... 8
2.2 Expert-interview ...................................................................................................................... 9
2.3 Closed card sorting en co-creatie .............................................................................................. 9
2.4 A/B testing ............................................................................................................................ 10
2.5 Top five en Sketching ............................................................................................................. 11
2.6 Usability test en think aloud Methode ...................................................................................... 12
2.7 Get feedback ......................................................................................................................... 13
3 Doelgroepanalyse .......................................................................................................................... 14
3.1 Deskresearch......................................................................................................................... 14
3.2 Fieldresearch ........................................................................................................................ 16
3.3 Persona’s .............................................................................................................................. 18
4 Onderzoeksresultaten ................................................................................................................... 19
4.1 Welke concepten uit de psychologie van gedragsverandering kunnen helpen bij het ontwerpen van
functies die gepensioneerden aanmoedigen om actief deel te nemen aan sociale en educatieve activiteiten? 19
4.2 Hoe kan het ontwerp van de user interface bijdragen aan een toegankelijke en effectieve app? ..... 20
4.2.1 Wat zijn de do’s en don’ts bij het maken van een prototype van een app? ............................... 21
4.2.2 Welke functies kunnen worden toegevoegd om het inloggen en registreren eenvoudig en
gebruiksvriendelijk te maken? ......................................................................................................... 21
4.3 Welke trends en innovaties zijn momenteel relevant voor de doelgroep, en hoe kunnen deze worden
verwerkt in het prototype om de aantrekkelijkheid te vergroten? ............................................................. 22
4.4 Welke theorie wordt gebruikt bij het maken van het prototype voor recent gepensioneerden tussen
de 65 en 70 jaar oud?.......................................................................................................................... 22
4.5 Best en worst practices ........................................................................................................... 23
4.5.1 Best practices .................................................................................................................... 23
4.5.2 Worst practice ................................................................................................................... 25
5 Toelichting prototypes .................................................................................................................. 27
5.1 Prototype 1 ........................................................................................................................... 27
5.2 Prototype 2 ........................................................................................................................... 27
2
,Afstudeer scriptie
Mikaela Bokma
5.3 Prototype 3 ........................................................................................................................... 28
5.4 Prototype 4 ........................................................................................................................... 28
5.5 Prototype 5 ........................................................................................................................... 29
6 Resultaten prototypes ................................................................................................................... 30
6.1 Prototype 1 ........................................................................................................................... 30
6.2 Prototype 2 ........................................................................................................................... 31
6.3 Prototype 3 ........................................................................................................................... 32
6.4 Prototype 4 ........................................................................................................................... 33
6.5 Prototype 5 ........................................................................................................................... 34
7 Conclusie + ontwerpcriteria .......................................................................................................... 35
8 Eindproduct ................................................................................................................................ 38
9 Verantwoording eindproduct ........................................................................................................ 39
10 Reflectie........................................................................................................................................ 40
Bronnenlijst .......................................................................................................................................... 42
11 Bijlagen ........................................................................................................................................ 48
I Informatie geïnterviewde + audio opname links .................................................................................. 48
II Doelgroep vragenlijst ...................................................................................................................... 51
III Interviews getranscribeerd .............................................................................................................. 52
IV Expert UX designer Roan interview vragen ....................................................................................... 53
V Expert psycholoog Nathalie interview vragen ..................................................................................... 53
VI Expert Stichting Ouderen Samen Anneke interview vragen ................................................................. 54
VII Persona’s ..................................................................................................................................... 55
VIII Kaartjes closed card sorting ......................................................................................................... 59
IX Onboarding prototype ..................................................................................................................... 59
......................................................................................................................................................... 60
X Succescriteria.................................................................................................................................. 62
XI Gamificatie prototype ..................................................................................................................... 62
XII Antwoorden respondenten closed card sorting ................................................................................. 64
XIII Antwoorden respondenten co-creatie ............................................................................................ 67
XIV Antwoorden samengevoegd respondenten co-creatie en closed card sorting ..................................... 71
XV Instagram respondenten zoeken ..................................................................................................... 72
......................................................................................................................................................... 72
XVI Taken fysiek opschrijven .............................................................................................................. 73
XVII UX-expert Roan bewijs get feedback gesprek ................................................................................ 74
3
, Afstudeer scriptie
Mikaela Bokma
........................................................................................................................................................ 74
XVIII Verbindingslijnen AdobeXD ....................................................................................................... 75
4
