DMI + AMA Pro Certification Exam Questions
And 100% Correct Answers (A+)
,Your Q2 campaign budget has been cut, but management still wants you to grow the social following of
the company on Facebook, LinkedIn, and Instagram.
What are the most viable options to follow that will help you build an engaged community?
Choose TWO of the following options:
1. Run a follower ad campaign on LinkedIn
2. Use hashtags in all posts to improve discoverability
3. Implement an integrated campaign on Facebook and Instagram
4. Join business-related groups on social platforms - Answer 2. Post with hashtags to be more
discoverable
4. Join social platform groups relevant to your business
You have successfully built the community and increased the company's social following by 9% across
Facebook, LinkedIn, and Instagram. Your next task is community maintenance.
What are the ideal ways to do that?
Chose TWO of the following:
1. Allow personal names in public social responses.
2. Allow the use of persuasive calls-to-action in postings where you want people to take some action.
3. Refrain from discussing topics that are recurring or in some sort of series because
,this can surely bore users.
4. Make sure to use the 70/30 rule when it comes to promoting content. - Answer 1. Allow
personal names in public social responses.
2. Employ persuasive calls-to-action in postings where you want people to take some action.
Regular posting on social media sites increases your visibility to potential customers.
When posting on to social platforms, what best practices do you follow?
Choose TWO of the following:
1. Ensure posts are topical and relevant
2. Include photos and videos
3. Include as much detail as possible
4. Use hashtags and emojis sparingly - Answer 1. Ensure posts are topical and relevant
2. Include photos and videos
Video is important in digital marketing, in that it can offer marketers a huge return on investment.
When creating and publishing video content onto social media, which of the following best practices are
you attempting to achieve?
Choose TWO of the following:
1. Attempt to gain views within the first 20 seconds
2. Capture and share live events
3. Design for sound-on videos
4. Design videos for vertical view - Answer 2. Capture and share live events
, 4. Design videos for vertical view
And 100% Correct Answers (A+)
,Your Q2 campaign budget has been cut, but management still wants you to grow the social following of
the company on Facebook, LinkedIn, and Instagram.
What are the most viable options to follow that will help you build an engaged community?
Choose TWO of the following options:
1. Run a follower ad campaign on LinkedIn
2. Use hashtags in all posts to improve discoverability
3. Implement an integrated campaign on Facebook and Instagram
4. Join business-related groups on social platforms - Answer 2. Post with hashtags to be more
discoverable
4. Join social platform groups relevant to your business
You have successfully built the community and increased the company's social following by 9% across
Facebook, LinkedIn, and Instagram. Your next task is community maintenance.
What are the ideal ways to do that?
Chose TWO of the following:
1. Allow personal names in public social responses.
2. Allow the use of persuasive calls-to-action in postings where you want people to take some action.
3. Refrain from discussing topics that are recurring or in some sort of series because
,this can surely bore users.
4. Make sure to use the 70/30 rule when it comes to promoting content. - Answer 1. Allow
personal names in public social responses.
2. Employ persuasive calls-to-action in postings where you want people to take some action.
Regular posting on social media sites increases your visibility to potential customers.
When posting on to social platforms, what best practices do you follow?
Choose TWO of the following:
1. Ensure posts are topical and relevant
2. Include photos and videos
3. Include as much detail as possible
4. Use hashtags and emojis sparingly - Answer 1. Ensure posts are topical and relevant
2. Include photos and videos
Video is important in digital marketing, in that it can offer marketers a huge return on investment.
When creating and publishing video content onto social media, which of the following best practices are
you attempting to achieve?
Choose TWO of the following:
1. Attempt to gain views within the first 20 seconds
2. Capture and share live events
3. Design for sound-on videos
4. Design videos for vertical view - Answer 2. Capture and share live events
, 4. Design videos for vertical view
