SPMT 370 Actual Exam Questions With
Reviewed 100% Correct Detailed Answers
Guaranteed Pass!!
1. Attributes - ANSWER specific elements of the brand/product which are
important to the consumer
2. Evaluations - ANSWER general/overall recollection (+ or -) about a
brand/product
3. Experience - ANSWER take the form of specific images and effects
associated with them
4. External search - ANSWER the gathering of information from sources
external to the consumer
5. Common external sources - ANSWER 1. significant others
(family/friends)
2. retailers (advertising, salespeople, websites)
3. online reviews and social media
6. Source considerations - ANSWER 1. ease and speed of obtaining
information from the source
, 2. objectivity and trustworthiness of the source
7. Technological affects of search behavior - ANSWER 1. more information
at lower cost
2. control information flow
8. Universal set - ANSWER the total collection of all possible solutions to a
consumer problem
9. Awareness set - ANSWER set of alternatives of which a consumer is
aware
10.Consideration set - ANSWER set of alternatives that are considered
acceptable for further consideration in decision making
11.Inert set - ANSWER alternatives in the awareness set about which
consumers are different or do not hold strong feelings
12.Inept set - ANSWER alternatives in the awareness set that are deemed
to be unacceptable for further consideration
13.Value of search effort - ANSWER when benefits received from the
search exceed the associated costs, consumers derive value
Reviewed 100% Correct Detailed Answers
Guaranteed Pass!!
1. Attributes - ANSWER specific elements of the brand/product which are
important to the consumer
2. Evaluations - ANSWER general/overall recollection (+ or -) about a
brand/product
3. Experience - ANSWER take the form of specific images and effects
associated with them
4. External search - ANSWER the gathering of information from sources
external to the consumer
5. Common external sources - ANSWER 1. significant others
(family/friends)
2. retailers (advertising, salespeople, websites)
3. online reviews and social media
6. Source considerations - ANSWER 1. ease and speed of obtaining
information from the source
, 2. objectivity and trustworthiness of the source
7. Technological affects of search behavior - ANSWER 1. more information
at lower cost
2. control information flow
8. Universal set - ANSWER the total collection of all possible solutions to a
consumer problem
9. Awareness set - ANSWER set of alternatives of which a consumer is
aware
10.Consideration set - ANSWER set of alternatives that are considered
acceptable for further consideration in decision making
11.Inert set - ANSWER alternatives in the awareness set about which
consumers are different or do not hold strong feelings
12.Inept set - ANSWER alternatives in the awareness set that are deemed
to be unacceptable for further consideration
13.Value of search effort - ANSWER when benefits received from the
search exceed the associated costs, consumers derive value
