SPMT 370 Actual Exam Questions With
Reviewed 100% Correct Detailed Answers
Guaranteed Pass!!
1. Ability - ANSWER The extent to which consumers have the required
resources to make an outcome happen
2. Types of Consumer Ability - ANSWER Financial Resources, Cognitive
Resources, Emotional Resources, Physical Resources, Social & Cultural
Resources
3. Financial Resources - ANSWER Motivated fans/consumers who lack
money can still process information and make buying decisions, they are
constrained in their immediate ability to buy in the market
4. Cognitive Resources - ANSWER Knowledgeable consumers/fans, or
experts, are able to think deeply about information than are equally motivated
but less knowledgeable consumers/fans
5. How does a fan/consumer gain knowledge on an offering? - ANSWER
Advertisements, interactions with others, information gathering, media,
memories, previous decision making
6. Emotional Resources - ANSWER Fan's ability to experience empathy and
sympathy can affect their processing of information and their decisions about
, brand choices, consumption and spending (Turn it Gold Game - Texas A&M
Soccer - Pediatric Cancer)
7. Physical Resources - ANSWER A fan's physical capabilities can affect how,
when, and whether consumers make decisions and take actions
8. Social & Cultural Resources - ANSWER Social resources derive from the
network of social relationships that people have with others and the extent to
which they can leverage the resources contained in these relationships
(Premium vs Regular Seating)
9. Education - ANSWER Better educated fans will have more cognitive
resources to use in processing complex information and making decisions
10. Age - ANSWER Accounts for differences in physical resources and
processing ability
11. Ability Resources - ANSWER - Financial (Lack of funds)
- Physical (Ability to get to seating)
- Cognitive (Unsure how to navigate GameDay)
- Culture (New to soccer)
12. Consumer Opportunity - ANSWER Final Factor in Affecting Motivation
Reviewed 100% Correct Detailed Answers
Guaranteed Pass!!
1. Ability - ANSWER The extent to which consumers have the required
resources to make an outcome happen
2. Types of Consumer Ability - ANSWER Financial Resources, Cognitive
Resources, Emotional Resources, Physical Resources, Social & Cultural
Resources
3. Financial Resources - ANSWER Motivated fans/consumers who lack
money can still process information and make buying decisions, they are
constrained in their immediate ability to buy in the market
4. Cognitive Resources - ANSWER Knowledgeable consumers/fans, or
experts, are able to think deeply about information than are equally motivated
but less knowledgeable consumers/fans
5. How does a fan/consumer gain knowledge on an offering? - ANSWER
Advertisements, interactions with others, information gathering, media,
memories, previous decision making
6. Emotional Resources - ANSWER Fan's ability to experience empathy and
sympathy can affect their processing of information and their decisions about
, brand choices, consumption and spending (Turn it Gold Game - Texas A&M
Soccer - Pediatric Cancer)
7. Physical Resources - ANSWER A fan's physical capabilities can affect how,
when, and whether consumers make decisions and take actions
8. Social & Cultural Resources - ANSWER Social resources derive from the
network of social relationships that people have with others and the extent to
which they can leverage the resources contained in these relationships
(Premium vs Regular Seating)
9. Education - ANSWER Better educated fans will have more cognitive
resources to use in processing complex information and making decisions
10. Age - ANSWER Accounts for differences in physical resources and
processing ability
11. Ability Resources - ANSWER - Financial (Lack of funds)
- Physical (Ability to get to seating)
- Cognitive (Unsure how to navigate GameDay)
- Culture (New to soccer)
12. Consumer Opportunity - ANSWER Final Factor in Affecting Motivation
