NRF Business of Retail Certification Exam
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1. brick-and-mortar the presence of a physical storefront and face-to-face customer experiences
2. closeout stores off-price stores that offer an assortment of brand-name merchandise at a signifi-
cant discount off the manufacturer's price
3. commercial cue advertising message that impacts purchase decisions
4. comparison the customer who spends time searching for the best price or deal on the item she
shopper is looking to purchase
5. convenience these stores aim at providing their customers a convenient shopping experience.
stores the general merchandise stores are easily accessible, small in size, with quick
shopping and easy checkout
6. corporate chain a company that operates multiple stores under common ownership, and usually
has centralized decision-making
7. demographics quantifiable information about a customer such as household size, income, edu-
cation, occupation, and place of residence
8. department these stores offer good service and a broad variety and assortment of products of
stores mid-to-high quality
9. direct selling salespeople contact customers directly in a convenient location, often at a cus-
tomer's home; demonstrate product benefits; take orders; and deliver the products
or perform the services
10. discount selling these retailers offer a broad variety of merchandise, limited service, and low prices
11. distribution the chain of businesses through which a good or service passes until it reaches the
channel end customer
12. diverse shopper this buyer is hard to predict or to understand. he shops in many different places
and is not obviously influenced by any one retail element
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13. e-commerce buying and selling through the internet via an electronic device
14. follower this customer usually waits to see what the latest trend will be, and is reluctant to
try new products until friends have done so and reported on them
15. franchises the license granted to another party to market a company's goods or services in a
particular territory
16. gross domestic the monetary value of all the finished goods and services produced within a country
product (gdp) annually
17. impulse buyer the person who makes quick purchase decisions
18. independent es- typically single store or a small, regional chain
tablishment
19. innovative cus- the buyer who wants to be the first to purchase and own the latest merchandise
tomer
20. manufacturer produces the products
21. multi-channel retail operations with customer transactions possible through multiple connected
channels
22. off-price retailers offer brand name merchandise at a discount. the merchandise typically consists of
excess inventory, closeouts and irregulars
23. omnichannel similar to multi-channel retailing, with the focus on creating a seamless consumer
experiences through any and all shopping channels
24. outlet stores off prices stores that are owned by the manufacturer or retailer
25. physical cue a physical need such as hunger or thirst that drives behavior
26.
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1. brick-and-mortar the presence of a physical storefront and face-to-face customer experiences
2. closeout stores off-price stores that offer an assortment of brand-name merchandise at a signifi-
cant discount off the manufacturer's price
3. commercial cue advertising message that impacts purchase decisions
4. comparison the customer who spends time searching for the best price or deal on the item she
shopper is looking to purchase
5. convenience these stores aim at providing their customers a convenient shopping experience.
stores the general merchandise stores are easily accessible, small in size, with quick
shopping and easy checkout
6. corporate chain a company that operates multiple stores under common ownership, and usually
has centralized decision-making
7. demographics quantifiable information about a customer such as household size, income, edu-
cation, occupation, and place of residence
8. department these stores offer good service and a broad variety and assortment of products of
stores mid-to-high quality
9. direct selling salespeople contact customers directly in a convenient location, often at a cus-
tomer's home; demonstrate product benefits; take orders; and deliver the products
or perform the services
10. discount selling these retailers offer a broad variety of merchandise, limited service, and low prices
11. distribution the chain of businesses through which a good or service passes until it reaches the
channel end customer
12. diverse shopper this buyer is hard to predict or to understand. he shops in many different places
and is not obviously influenced by any one retail element
1/8
, NRF Business of Retail Certification Exam
Study online at https://quizlet.com/_h6mjfs
13. e-commerce buying and selling through the internet via an electronic device
14. follower this customer usually waits to see what the latest trend will be, and is reluctant to
try new products until friends have done so and reported on them
15. franchises the license granted to another party to market a company's goods or services in a
particular territory
16. gross domestic the monetary value of all the finished goods and services produced within a country
product (gdp) annually
17. impulse buyer the person who makes quick purchase decisions
18. independent es- typically single store or a small, regional chain
tablishment
19. innovative cus- the buyer who wants to be the first to purchase and own the latest merchandise
tomer
20. manufacturer produces the products
21. multi-channel retail operations with customer transactions possible through multiple connected
channels
22. off-price retailers offer brand name merchandise at a discount. the merchandise typically consists of
excess inventory, closeouts and irregulars
23. omnichannel similar to multi-channel retailing, with the focus on creating a seamless consumer
experiences through any and all shopping channels
24. outlet stores off prices stores that are owned by the manufacturer or retailer
25. physical cue a physical need such as hunger or thirst that drives behavior
26.
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