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JMM 102 Exam 2 Questions and Answers
100% Pass
Warner. Bros. Discovery - ANS DirectTV, Turner, CNN, Cartoon Network, TBS, TNT, HBO, DC,
HBO Max, CW (joint venture)
Comcast - ANS Xfinity, NBC, Universal, Telemundo, MSNBC, Bravo, Peacock
Walt Disney Co. - ANS ABC, ESPN, Fox Assets, Pixar, Marvel, Lucas Films, Hulu, ESPN+
Paramount - ANS CBS, Showtime, Simon&Schuster, BET, Comedy Central, MTV, Nickelodeon,
CW (joint venture)
Niche Audience - ANS - Particular messages are constructed to appeal to particular people
- These audiences are then rented to advertisers
- Each person is a member of multiple niche audiences
Audiences - ANS the people whom a media product is directed
Media Practitioners - ANS the people who select or create the material that a mass media
firm produces, distributes, or exhibits
Adequate Revenue - ANS enough cash to allow the enterprise to pay for itself and give the
owners or bankers who put up the money the desired return on their investment
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, ©FYNDLAY 2025 ALL RIGHTS RESERVED
Demographics and Demographic Indicators - ANS characteristics by which people are divided
into particular social categories by factors such as age, gender, occupation, ethnicity, race, and
income
Psychographics - ANS a way to differentiate among people or groups by categorizing them
according to their attitudes, personality types, or motivations
Geographic Segmentation - ANS - most important for local TV, newspapers, radio, media that
involve geographic boundaries to leverage areas
- many companies expanded to national distribution, so this segmentation is less useful
Demographic Segmentation - ANS Based on relatively enduring characteristics of audience
members
- gender, age, ethnicity, education, income
Social Class Segmentation - ANS Segmentation by income and psychological characteristics
Psychographic Segmentation - ANS - VALS typology
- Uses a wide variety of variables to create its segments, such as demographics, lifestyle, and
product usage
- Focus on consumers' drives (ideals, motivators)
How do you measure the success of content without sales? - ANS Conduct regular surveys to
count audiences and determine how many people watched particular programs
News is a reflection of actual events. True or False - ANS False; it is a construction by news
workers who are subjected to many influences and constraints
Corporate Constraints - ANS - Ratings
- Marketing
©FYNDLAY 2
JMM 102 Exam 2 Questions and Answers
100% Pass
Warner. Bros. Discovery - ANS DirectTV, Turner, CNN, Cartoon Network, TBS, TNT, HBO, DC,
HBO Max, CW (joint venture)
Comcast - ANS Xfinity, NBC, Universal, Telemundo, MSNBC, Bravo, Peacock
Walt Disney Co. - ANS ABC, ESPN, Fox Assets, Pixar, Marvel, Lucas Films, Hulu, ESPN+
Paramount - ANS CBS, Showtime, Simon&Schuster, BET, Comedy Central, MTV, Nickelodeon,
CW (joint venture)
Niche Audience - ANS - Particular messages are constructed to appeal to particular people
- These audiences are then rented to advertisers
- Each person is a member of multiple niche audiences
Audiences - ANS the people whom a media product is directed
Media Practitioners - ANS the people who select or create the material that a mass media
firm produces, distributes, or exhibits
Adequate Revenue - ANS enough cash to allow the enterprise to pay for itself and give the
owners or bankers who put up the money the desired return on their investment
©FYNDLAY 1
, ©FYNDLAY 2025 ALL RIGHTS RESERVED
Demographics and Demographic Indicators - ANS characteristics by which people are divided
into particular social categories by factors such as age, gender, occupation, ethnicity, race, and
income
Psychographics - ANS a way to differentiate among people or groups by categorizing them
according to their attitudes, personality types, or motivations
Geographic Segmentation - ANS - most important for local TV, newspapers, radio, media that
involve geographic boundaries to leverage areas
- many companies expanded to national distribution, so this segmentation is less useful
Demographic Segmentation - ANS Based on relatively enduring characteristics of audience
members
- gender, age, ethnicity, education, income
Social Class Segmentation - ANS Segmentation by income and psychological characteristics
Psychographic Segmentation - ANS - VALS typology
- Uses a wide variety of variables to create its segments, such as demographics, lifestyle, and
product usage
- Focus on consumers' drives (ideals, motivators)
How do you measure the success of content without sales? - ANS Conduct regular surveys to
count audiences and determine how many people watched particular programs
News is a reflection of actual events. True or False - ANS False; it is a construction by news
workers who are subjected to many influences and constraints
Corporate Constraints - ANS - Ratings
- Marketing
©FYNDLAY 2
