Test Bank for Marketing, 3rd Edition by William M. Pride Fully Covered 2024 Complete All Chapters A+

Fullj filej atj http://testbankonline.eu/Test-bank-for-Marketing-9th-Canadian-Edition-by-Frederick-Crane




Chapter 02 Developing Successful Marketing St
j j j j j



rategies
Student:j

1. Whichjofj thej followingj isj NOTjonej ofj CanadianjTire'sj corej businesses?


A. CanadianjTirej
Retail.
B. CanadianjTirejTravelj
Services.
C. PartSourcj
e.
D. CanadianjTirejFinancialj
Services.

2. CanadianjTirejisjajCanadianjsuccessjstory.jCanadianjTirejemploysjmorejthanj70,000jCana
diansjandjhasjrevenuesjofjclosejtoj annually.


A. $5
billion
B. $7.5
billion
C. $6
billion
D. $10
billion

3. WhichjnewjinitiativesjdemonstratejanjunderstandingjofjthejdirectionjofjCanadianjTirejof:j"
creatingjcustomersjforjlifejandjshareholderjvalue,"jbyjthejmarketingj department?


A. mobilejapp
lication
B. "Canadiana"j
products
C. onlyjusingjMade-In-
Canadajproducts
D. usingjajCRMjt
ool

, Fullj filej atj http://testbankonline.eu/Test-bank-for-Marketing-9th-Canadian-Edition-by-Frederick-Crane
4. Injtoday'sjglobaljcompetition,jitjisjimportantjtojrecognizejthejkindsjofjorganizationsjthatj
exist.jOrganizationsjcanjbasicallyjbejdividedjintojtwojcategories:


A. privatelyjownedjandjpublicallyjo
wned.
B. regulatedjandj
unregulated.
C. domesticjandjmulti-
jnational.


D. businessjandjnon-
jprofit.



5. PlanjCanada,jajnongovernmentaljorganizationjthatjservesjitsjcustomersjbutjdoesjnotjhav
ejprofitjasjanjorganizationaljgoaljisjconsideredja


A. business
jfirm


B. nonprofitjorg
anization
C. governmentj
agency
D. publicjuni
versity

6. Ford,j GM,jandjToyota,j alljdevelopjautomobiles.j Thisj groupjcreatej a(n):


A. product
jmarket

.
B. conglomerat
je.


C. industrj
y.
D. cartej
l.

, Fullj filej atj http://testbankonline.eu/Test-bank-for-Marketing-9th-Canadian-Edition-by-Frederick-Crane
7. John'sjAutojWreckersjisjajprivatelyjownedjorganizationjthatjservesjitsjcustomersjinjorde
rjtojearnjajprofitjisjcalledja:


A. business
jfirm.


B. nonprofitjorg
anization.
C. communityjactionj
program.
D. manufacturingj
agent.

8. George'sjComputerjRepairsjisjfocusedjonjearningjmoneyjforjitsjowners,jwhilejPlanjCana
dajisjfocusedjonjsolvingjcommunityjissuesjoverseasjandjisjnotjconcernedjaboutjearningjaj
profit.jThejcontrastjbetweenjthesejtwojis:


A. George'sjComputerjRepairsjisjconsideredjajbusiness,jwhilejPlanjCanadajisjcon
sideredjajnonprofitjorganization
B. George'sjComputerjRepairsjisjajshareholderjcompany,jwhilejPlanjCanadajisjajforjprofi
tjcompany
C. George'sjComputerjRepairsjisjajnonprofit,jwhilejPlanjCanadajisjajforjprofitjcom
panyjD.jBothjservejcustomers,jsojtherejisjnojcontrastjbetweenjthejtwo

9. WhilejundertakingjriskjtojofferjthejiPhone,jApplejComputersjisjrewardedjbyjreceivingjthejf
ollowingjreward:


A. Shareholders'j
equity
B. Profij
t
C. Inventoryj
turnover
D. Contributionj
margin

, Fullj filej atj http://testbankonline.eu/Test-bank-for-Marketing-9th-Canadian-Edition-by-Frederick-Crane
10. AtjApplejComputers,jthejfinancialjdepartmentjconsidersjthejprofitjearnedjatjthejendjofjth
ejdayjas:


A. thejpointjatjwhichjcompanyjassetsjequaljcompanyjlia
bilities.
B. thejmoneyjleftjoverjafterjajfirm'sjtotaljexpensesjarejsubtractedjfromjitsjtotalj
revenues.
C. thejgoodwilljearnedjfromjimplementingjthejsocietaljm
arketingjconcept.
D. thejmoneyjearnedjasjlongjasjthejeconomicjorderjquantityjisjmai
ntained.

11. Ajlegaljentityjofjpeoplejwhojsharejajcommonjmissionjisjreferredjtojasja(n):


A. specialjinterestj
group.
B. organizatioj
n.
C. lobby
group.
D. industrj
y.

12. Telusjoffersjseveraljmobilejphonejplans,jwhichjofjthejfollowingjbestjdescribesjwhatjcons
titutesjtheirjpotentialjofferings?


A. productsjandj
services.
B. products,jservices,jideasjandje
xperiences.
C. physicaljgoodsjandj
services.
D. productsj
only.