TEST BANK FOR
m m
MARKETING 12TH EDIT
m m
ION
, Stuvia.comm-mThemMarketplacemtomBuymandmSellmyourmStudymMaterial
TESTBANKFOR m m
MARKETING 12 m
TH
E
m
DITION
Downloadedmby:mAriahm|
Distributionmofmthismdocumentmismille
gal
, Stuvia.comm-
TRUE/FALSE mThemMarketplacemtomBuymandmSellmyourmStudymMaterial
1 :mInmmostmcases,minmordermformamfirmmtomsucceedminmamcompetitivemmarket,mitmneedsmtomhavemamcl
earmunderstandingmofmthemmarketplacemandmproducemproductsmbasedmonmthemwantsmandmneedsmo
fmthemcustomers,mrathermthanmexpectingmthemcustomersmtomwantmthemproductsmmanufacturedmsolel
ymbasedmonmthemassessmentmofmthemfirmsminternalmcapabilities.
Am:mtrue
Bm:mfalse
CorrectmAnswerm:mA
2 :mWithmthemhelpmofmanmeffectivemsalesmforcemthatmdevisesmhigh-
qualitymsalesmtechniques,mamsales-
morientedmfirmmcanmsuccessfullymconvincemcustomersmtompurchasemgoodsmandmservicesmthatmthe
ymneithermwantedmnormneeded.
Am:mtrue
Bm:mfalse
CorrectmAnswerm:mB
3 :mThemInternetmandmthemextensivemusemofmsocialmmediamhavemfueledmthemchangeminmpowermfr
ommconsumersmandmbusinessmusersmtommanufacturersmandmretailers.
Am:mtrue
Bm:mfalse
CorrectmAnswerm:mB
4 :mCustomersmperceivemhigh-qualitymproductsmthatmaremsoldmatmhighmpricesmtombemamgoodmvalue.
Am:mtrue
Bm:mfalse
CorrectmAnswerm:mB
5 :mTrainingmplaysmanmimportantmroleminmcustomermservicemandmrelationshipmbuilding.
Am:mtrue
Bm:mfalse
CorrectmAnswerm:mA
6 :mThemorganizationsmthatmaremfrequentlymnotedmformdeliveringmsuperiormcustomermvaluemandmpro
vidingmhighmlevelsmofmcustomermsatisfactionmassignmemployeesmtomteamsmandmteachmthemmteam-
mbuildingmskills.
Am:mtrue
Bm:mfalse
CorrectmAnswerm:mA
7 :mAmsales-
orientedmfirmmdefinesmitsmmissionminmtermsmofmbenefitsmitsmcustomersmseek,mwhilemammarket-
orientedmfirmmdefinesmitsmbusinessminmtermsmofmgoodsmandmservices.
Am:mtrue
Bm:mfalse
Downloadedmby:mAriahm|
m 1
m/m12
Distributionmofmthismdocumentmismillegal
, Stuvia.comm-
mThemMarketplacemtomBuymandmSellmyourmStudymMaterial
CorrectmAnswerm:mB
Downloadedmby:mAriahm|
m 2
m/m12
Distributionmofmthismdocumentmismillegal
m m
MARKETING 12TH EDIT
m m
ION
, Stuvia.comm-mThemMarketplacemtomBuymandmSellmyourmStudymMaterial
TESTBANKFOR m m
MARKETING 12 m
TH
E
m
DITION
Downloadedmby:mAriahm|
Distributionmofmthismdocumentmismille
gal
, Stuvia.comm-
TRUE/FALSE mThemMarketplacemtomBuymandmSellmyourmStudymMaterial
1 :mInmmostmcases,minmordermformamfirmmtomsucceedminmamcompetitivemmarket,mitmneedsmtomhavemamcl
earmunderstandingmofmthemmarketplacemandmproducemproductsmbasedmonmthemwantsmandmneedsmo
fmthemcustomers,mrathermthanmexpectingmthemcustomersmtomwantmthemproductsmmanufacturedmsolel
ymbasedmonmthemassessmentmofmthemfirmsminternalmcapabilities.
Am:mtrue
Bm:mfalse
CorrectmAnswerm:mA
2 :mWithmthemhelpmofmanmeffectivemsalesmforcemthatmdevisesmhigh-
qualitymsalesmtechniques,mamsales-
morientedmfirmmcanmsuccessfullymconvincemcustomersmtompurchasemgoodsmandmservicesmthatmthe
ymneithermwantedmnormneeded.
Am:mtrue
Bm:mfalse
CorrectmAnswerm:mB
3 :mThemInternetmandmthemextensivemusemofmsocialmmediamhavemfueledmthemchangeminmpowermfr
ommconsumersmandmbusinessmusersmtommanufacturersmandmretailers.
Am:mtrue
Bm:mfalse
CorrectmAnswerm:mB
4 :mCustomersmperceivemhigh-qualitymproductsmthatmaremsoldmatmhighmpricesmtombemamgoodmvalue.
Am:mtrue
Bm:mfalse
CorrectmAnswerm:mB
5 :mTrainingmplaysmanmimportantmroleminmcustomermservicemandmrelationshipmbuilding.
Am:mtrue
Bm:mfalse
CorrectmAnswerm:mA
6 :mThemorganizationsmthatmaremfrequentlymnotedmformdeliveringmsuperiormcustomermvaluemandmpro
vidingmhighmlevelsmofmcustomermsatisfactionmassignmemployeesmtomteamsmandmteachmthemmteam-
mbuildingmskills.
Am:mtrue
Bm:mfalse
CorrectmAnswerm:mA
7 :mAmsales-
orientedmfirmmdefinesmitsmmissionminmtermsmofmbenefitsmitsmcustomersmseek,mwhilemammarket-
orientedmfirmmdefinesmitsmbusinessminmtermsmofmgoodsmandmservices.
Am:mtrue
Bm:mfalse
Downloadedmby:mAriahm|
m 1
m/m12
Distributionmofmthismdocumentmismillegal
, Stuvia.comm-
mThemMarketplacemtomBuymandmSellmyourmStudymMaterial
CorrectmAnswerm:mB
Downloadedmby:mAriahm|
m 2
m/m12
Distributionmofmthismdocumentmismillegal
