D081: INNOVATIVE AND
STRATEGIC THINKING TASK 1
ASSIGNMENT WESTERN
GOVERNMENT UNIVERSITY.
, A1.
Based on what is described in the Competing values framework, this boat manufacturers culture
would be designated as an adhocratic business culture. The distinctive characteristics of this company
are all hallmark values of an adhocracy. Employees are given the latitude to make decisions, everyone
has a voice and innovation is paramount.
Having a culture that is an adhocracy could affect their market entry strategy in a positive way.
Ideas can be generated from a diverse group of people as opposed to just top management. This
entrepreneurial culture strengthens their flexibility to penetrate new markets with greater ease and
swiftness with an ability to meet challenges and overcome barriers and obstacles. Their culture would
give them a competitive advantage over competitors that are more hierarchical.
A2.
A culture of adhocracy is advantageous to this company. Building a culture that is decentralized
and innovative gives every team member a voice and empowers everyone to express their ideas which
spurs innovation. Innovation is a fundamental building block not only in their product, but in creative
problem solving. Having this culture will allow this company to formulate ideas and resolutions to some
of the barriers and obstacles they may be facing in entering the emerging market of India and obtaining
the very important endorsement of the NFDB.
A3.
1. How does the company culture impact the decision-making process at this US Fishing Boat
Manufacturer?
The company’s decision-making process is fluid due to their culture. Their focus on innovation has
given everyone an equal voice and say in the direction that they take. Lower-level managers and
employees are empowered to take risks and make decisions. They can do this because of the
communication channels built from their culture.
Everyone is in touch with what the customer and market demands are because of the close
relationships with upper management. Information flows freely from level to level giving everyone the
information to make educated, informed decisions. This gives them the ability to strike while the iron is
STRATEGIC THINKING TASK 1
ASSIGNMENT WESTERN
GOVERNMENT UNIVERSITY.
, A1.
Based on what is described in the Competing values framework, this boat manufacturers culture
would be designated as an adhocratic business culture. The distinctive characteristics of this company
are all hallmark values of an adhocracy. Employees are given the latitude to make decisions, everyone
has a voice and innovation is paramount.
Having a culture that is an adhocracy could affect their market entry strategy in a positive way.
Ideas can be generated from a diverse group of people as opposed to just top management. This
entrepreneurial culture strengthens their flexibility to penetrate new markets with greater ease and
swiftness with an ability to meet challenges and overcome barriers and obstacles. Their culture would
give them a competitive advantage over competitors that are more hierarchical.
A2.
A culture of adhocracy is advantageous to this company. Building a culture that is decentralized
and innovative gives every team member a voice and empowers everyone to express their ideas which
spurs innovation. Innovation is a fundamental building block not only in their product, but in creative
problem solving. Having this culture will allow this company to formulate ideas and resolutions to some
of the barriers and obstacles they may be facing in entering the emerging market of India and obtaining
the very important endorsement of the NFDB.
A3.
1. How does the company culture impact the decision-making process at this US Fishing Boat
Manufacturer?
The company’s decision-making process is fluid due to their culture. Their focus on innovation has
given everyone an equal voice and say in the direction that they take. Lower-level managers and
employees are empowered to take risks and make decisions. They can do this because of the
communication channels built from their culture.
Everyone is in touch with what the customer and market demands are because of the close
relationships with upper management. Information flows freely from level to level giving everyone the
information to make educated, informed decisions. This gives them the ability to strike while the iron is
