SEM FINAL EXAM QUESTIONS AND ANSWERS
The foundation of sports and entertainment marketing is an organized marketing plan with strategies
that target specific ________. - CORRECT ANSWER✅✅✅consumers
You are part of a target market if an organization has selected you as the focus of its ________ _____. -
CORRECT ANSWER✅✅✅marketing plan
Marketers rely on the _____ figures to plan their yearly budgets. - CORRECT ANSWER✅✅✅GDP
Convergence and cross-promotion help to develop product ______. - CORRECT
ANSWER✅✅✅synergy
Hosting the Olympic Games creates a huge economic impact on a region before, during, and after the
event. - CORRECT ANSWER✅✅✅True
If you have consumer ______, you make a point to watch the competition, even if they are playing at
the same time as your favorite team. - CORRECT ANSWER✅✅✅loyalty
Each decision the sports consumer makes involves an _______ _____. - CORRECT
ANSWER✅✅✅opportunity cost
When making decisions about marketing plans, sports marketers zero in on one factor when considering
sports consumers. - CORRECT ANSWER✅✅✅False
Promotion and advertising are the same. - CORRECT ANSWER✅✅✅False
Companies who use a promotional mix use the same formula. - CORRECT ANSWER✅✅✅False
The purpose for _____ ______ is to generate sales, attract a targeted audience, and help create a
positive image. - CORRECT ANSWER✅✅✅sports promotion
, The fifth "P" in the marketing mix is ______. - CORRECT ANSWER✅✅✅people
If you download copyrighted material without permission, you are committing an act of _____, which is
illegal. - CORRECT ANSWER✅✅✅piracy
The _____ _____ strategy was used prior to businesses identifying target markets to promote their
products. - CORRECT ANSWER✅✅✅mass marketing
______ are unforeseeable events and obstacles that can negatively affect business. - CORRECT
ANSWER✅✅✅Risks
_______ refers to the attitudes the consumer has toward recreational activities. - CORRECT
ANSWER✅✅✅Psychographics
Organizations spend lots of money to learn about the ____ and wants of potential customers. -
CORRECT ANSWER✅✅✅needs
______ is the study of choices and decisions that affect making, distributing, and using goods and
services. - CORRECT ANSWER✅✅✅Economics
_____ is a combined action that occurs when products owned by one source promote the growth of
related products- is a goal of sports and entertainment marketing. - CORRECT
ANSWER✅✅✅Synergy
______ ______ is money left to spend after necessary expenses are paid. - CORRECT
ANSWER✅✅✅Discretionary income
_____ is any form of communication used to persuade people to buy products. - CORRECT
ANSWER✅✅✅Promotion
The foundation of sports and entertainment marketing is an organized marketing plan with strategies
that target specific ________. - CORRECT ANSWER✅✅✅consumers
You are part of a target market if an organization has selected you as the focus of its ________ _____. -
CORRECT ANSWER✅✅✅marketing plan
Marketers rely on the _____ figures to plan their yearly budgets. - CORRECT ANSWER✅✅✅GDP
Convergence and cross-promotion help to develop product ______. - CORRECT
ANSWER✅✅✅synergy
Hosting the Olympic Games creates a huge economic impact on a region before, during, and after the
event. - CORRECT ANSWER✅✅✅True
If you have consumer ______, you make a point to watch the competition, even if they are playing at
the same time as your favorite team. - CORRECT ANSWER✅✅✅loyalty
Each decision the sports consumer makes involves an _______ _____. - CORRECT
ANSWER✅✅✅opportunity cost
When making decisions about marketing plans, sports marketers zero in on one factor when considering
sports consumers. - CORRECT ANSWER✅✅✅False
Promotion and advertising are the same. - CORRECT ANSWER✅✅✅False
Companies who use a promotional mix use the same formula. - CORRECT ANSWER✅✅✅False
The purpose for _____ ______ is to generate sales, attract a targeted audience, and help create a
positive image. - CORRECT ANSWER✅✅✅sports promotion
, The fifth "P" in the marketing mix is ______. - CORRECT ANSWER✅✅✅people
If you download copyrighted material without permission, you are committing an act of _____, which is
illegal. - CORRECT ANSWER✅✅✅piracy
The _____ _____ strategy was used prior to businesses identifying target markets to promote their
products. - CORRECT ANSWER✅✅✅mass marketing
______ are unforeseeable events and obstacles that can negatively affect business. - CORRECT
ANSWER✅✅✅Risks
_______ refers to the attitudes the consumer has toward recreational activities. - CORRECT
ANSWER✅✅✅Psychographics
Organizations spend lots of money to learn about the ____ and wants of potential customers. -
CORRECT ANSWER✅✅✅needs
______ is the study of choices and decisions that affect making, distributing, and using goods and
services. - CORRECT ANSWER✅✅✅Economics
_____ is a combined action that occurs when products owned by one source promote the growth of
related products- is a goal of sports and entertainment marketing. - CORRECT
ANSWER✅✅✅Synergy
______ ______ is money left to spend after necessary expenses are paid. - CORRECT
ANSWER✅✅✅Discretionary income
_____ is any form of communication used to persuade people to buy products. - CORRECT
ANSWER✅✅✅Promotion
