Instructor’s Manual m
Exploring Strategy Tex m m
t and Cases m m
Twelfth edition m
Richard Whittington
m m
Patrick Regnér Du m m
ncan Angwin Gerr
m m
y Johnson Kevan S
m m m
choles
Withmthemassistancemof mClivemKerridgemandmJasonmEvans
For further instructor material pleas
m m m m
e visit: m
go.pearson.com/uk/he/resources
© mPearson mEducation mLimited m2020
Lecturersmadoptingmthemmainmtextmarempermittedmtomdownloadmandmphotocopy mthemmanualmasmrequired.
,PEARSONm EDUCATIONm LIMITED
KAOmTw
o mKAOmP
ark
HarlowmCM17 m9SRmUnit
ed mKingdom
Tel:m+44 m(0)1279 m623623
Web:m www.pearson-books.com
Thismeditionmpublishedm2020
©mPearson mEducation mLimited m2020
Themrightsmof mRichard mWhittington,mPatrick mRegnér,mDuncan mAngwin,mGerry mJohnson mand mKevan m
Scholesmto mbemidentified masmauthorsmof mthismwork mhavembeen masserted mby mthemmin maccordance mwith mt
hemCopyright,mDesignsmand mPatentsmActm1988.
ISBNm 978-1-292-28249-7
Allmrights mreserved.mPermission mis mhereby mgiven mformthemmaterialm in mthis mpublication mto mbemrepr
oduced mformOHPmtransparenciesmand mstudentmhandouts,mwithoutmexpressmpermission mof mthemPub
lishers,mformeducationalmpurposesmonly.mIn mallmothermcases,mno mpartmof mthismpublication mmay mbem
reproduced, mstored min mamretrievalmsystem,mormtransmitted min many mformmormby many mmeans,melectro
nic,mmechanical,mphotocopying,mrecording,mormotherwise mwithoutmeithermthempriormwritten mpermissio
n mof m themPublishersmormamlicencempermittingmrestricted mcopyingmin m themUnited mKingdom missued
mby mthe mCopyrightmLicensingmAgency mLtd., mBarnard’s mInn, m86 mFettermLane, mLondon mEC4Am1EN. mT
hismbook mmay mnotmbemlent,mresold,mhired mout mormotherwise mdisposed mof mby mway mof mtrademin many mfo
rmmof mbindingmormcovermothermthan mthatm in mwhich mit mismpublished,mwithoutmthempriormconsentmof m
themPublishers.
Pleasemnote mthat, munlessmthemmaterial mis mspecifically mcited mwith ma msource,many mcompany mnamesm
used mwithin m thism Instructor’sm Manualmhavem been m created mby m them authorsm and marem intended m to m bemf
ictitious.
Pearson mEducation mismnotmresponsible mformthemcontentmof mthird-party minternetmsites.
ThemFinancialmTimes.mWith mamworldwide mnetwork mof mhighly mrespected mjournalists,mThemFinanci
almTimesmprovidesmglobalmbusinessmnews,minsightfulmopinion mand mexpertmanalysismof mbusiness,mfi
nancemand mpolitics.mWith moverm500 mjournalistsmreportingmfromm50 mcountriesmworldwide,mourmin-
depth mcoveragemof minternationalmnewsmismobjectively mreported mand manalysed mfromman mindepende
nt,mglobalmperspective. mTo mfind moutmmore,mvisitmwww.ft.com/pearsonoffer.
2
©mPearson mEducationmLimitedm202
0
, Contents
Chapterm1 Introducingmstrategy 23
PartmI THEmSTRATE GICm POSIT ION 31
Chapterm2 Macro-environment m analysis 32
Chapterm3 Industry mand msectormanalysis 41
Chapterm4 Resourcesmand mcapabilit ies manalysis 56
Chapterm5 Stakeholdersmand mgovernance 71
Chapterm6 History mand mculture 80
PartmII STRATEGICm CHOICE S 92
Chapterm7 Businessmstrategy mand mmodels 93
Chapterm8 Corporatemstrategy 105
Chapterm9 Internationalmstrategy 125
Chapterm10 Entrepreneurship mand minnovation 136
Chapterm11 Mergers,macquisit ionsmand malliances 145
PartmIII STRATEGYmINm ACTION 156
Chapterm12 Evaluatingmstrategies 157
Chapterm13 Strategy mdevelopment mprocesses 170
Chapterm14 Organisingmand mstrategy 183
Chapterm15 Leadership mand mstrategicmchange 190
Chapterm16 Thempracticemof mstrategy 198
CasemTeaching mNotes
Glastonbury: m from m hippy m weekend m to m internationalm festival 209
Them globalm pharmaceuticalm industry: m harnessingm them whirlwind 214
Siemensm A: m exploringm themfuture 220
Relocation,mRelocation,mRelocation: mevolvingmstrategiesmto mdealmwith mshiftingmshopping
patternsmatmVision mExpress 225
Ricoh mCanada mInc. 241
H&M m in m fast m fashion: mcontinued m success? 250
Them Formula m 1 m Constructors 261
‘Accessm to m Healthcare’: m integratingm a m CSRm programmemin m Coloplast 268
Manchesterm United m FC: m strugglingm to m competem with m Europe’smelite m clubs 275
Adnamsm – m AmLocalmCompany 299
3
©mPearson mEducationmLimitedm202
0
, ‘Daremto mknow’: mThemintegration mof mUniversitémParis-Dauphine mwith mParismSciencesmet
Lettresm(PSL)mUniversity 308
Ryanair: mthemlowmfaresmairlinem– mnewmd irections? 313
Multi-sided mplatform mcompetition min mthemvideo mgamemindustry 343
Megabrew: mcreatin gman mund isputed mglobalmb rewin g mchampion? 347
AirAsia mand mthemTunem Group: md iversify in gmacro ss mindustries 356
Severstal: ma mjourney mfrom mgrowth mto mconsolidation mwithin mthemsteelmindustry 362
Indian mPremiermLeague: m glitz,m glamour mand mglobalisation 370
Handelsbanken m– mbankingmdonemdifferently 374
Caitec: mAmChinesemBusinessmin mAfrica 378
Goingmforma mRide: mEntrepreneurialmJourneysmin mthemon-demand mtransportation msector 386
Leadership matmApplemInc 392
HasmTeva mbeen msaved?mRespondingmto mchallengesmand mproblemsmin mgenericmpharmaceuticals 400
ManagingmM&A: mElekta’smacquistion mof mNeuromag 403
CRH mplc: m Optimisingmvaluemthrough mcorporatemstrategy 409
Counterstrategy: mresistingmthemMexican mnarco-traffickingmbusiness 417
Oak mTreemInn: mGrowth mchallengesmfacingma mfamily-run mtourism mbusiness 427
Strategicmplanning mat mKin g mFaisal mHo sp italmand mResearch mCent re mSaudi mArabia 435
MormormMagda’smicemcream m– mcan myou mbemhot min ma mcoolmmarket? 445
Emmaus: mthemfoundermasma mresource? 450
SiemensmB: m‘makingmrealm what mmatters’ 459
Cultivatingma mrich mharvest mat mOrchard 468
Strategy mWork min mDörrmoch mPortbolaget m– mHowmopen mcan myou mbe? 473
In mthemboardroom mat mHomeCo 480
4
©mPearson mEducationmLimitedm202
0
Exploring Strategy Tex m m
t and Cases m m
Twelfth edition m
Richard Whittington
m m
Patrick Regnér Du m m
ncan Angwin Gerr
m m
y Johnson Kevan S
m m m
choles
Withmthemassistancemof mClivemKerridgemandmJasonmEvans
For further instructor material pleas
m m m m
e visit: m
go.pearson.com/uk/he/resources
© mPearson mEducation mLimited m2020
Lecturersmadoptingmthemmainmtextmarempermittedmtomdownloadmandmphotocopy mthemmanualmasmrequired.
,PEARSONm EDUCATIONm LIMITED
KAOmTw
o mKAOmP
ark
HarlowmCM17 m9SRmUnit
ed mKingdom
Tel:m+44 m(0)1279 m623623
Web:m www.pearson-books.com
Thismeditionmpublishedm2020
©mPearson mEducation mLimited m2020
Themrightsmof mRichard mWhittington,mPatrick mRegnér,mDuncan mAngwin,mGerry mJohnson mand mKevan m
Scholesmto mbemidentified masmauthorsmof mthismwork mhavembeen masserted mby mthemmin maccordance mwith mt
hemCopyright,mDesignsmand mPatentsmActm1988.
ISBNm 978-1-292-28249-7
Allmrights mreserved.mPermission mis mhereby mgiven mformthemmaterialm in mthis mpublication mto mbemrepr
oduced mformOHPmtransparenciesmand mstudentmhandouts,mwithoutmexpressmpermission mof mthemPub
lishers,mformeducationalmpurposesmonly.mIn mallmothermcases,mno mpartmof mthismpublication mmay mbem
reproduced, mstored min mamretrievalmsystem,mormtransmitted min many mformmormby many mmeans,melectro
nic,mmechanical,mphotocopying,mrecording,mormotherwise mwithoutmeithermthempriormwritten mpermissio
n mof m themPublishersmormamlicencempermittingmrestricted mcopyingmin m themUnited mKingdom missued
mby mthe mCopyrightmLicensingmAgency mLtd., mBarnard’s mInn, m86 mFettermLane, mLondon mEC4Am1EN. mT
hismbook mmay mnotmbemlent,mresold,mhired mout mormotherwise mdisposed mof mby mway mof mtrademin many mfo
rmmof mbindingmormcovermothermthan mthatm in mwhich mit mismpublished,mwithoutmthempriormconsentmof m
themPublishers.
Pleasemnote mthat, munlessmthemmaterial mis mspecifically mcited mwith ma msource,many mcompany mnamesm
used mwithin m thism Instructor’sm Manualmhavem been m created mby m them authorsm and marem intended m to m bemf
ictitious.
Pearson mEducation mismnotmresponsible mformthemcontentmof mthird-party minternetmsites.
ThemFinancialmTimes.mWith mamworldwide mnetwork mof mhighly mrespected mjournalists,mThemFinanci
almTimesmprovidesmglobalmbusinessmnews,minsightfulmopinion mand mexpertmanalysismof mbusiness,mfi
nancemand mpolitics.mWith moverm500 mjournalistsmreportingmfromm50 mcountriesmworldwide,mourmin-
depth mcoveragemof minternationalmnewsmismobjectively mreported mand manalysed mfromman mindepende
nt,mglobalmperspective. mTo mfind moutmmore,mvisitmwww.ft.com/pearsonoffer.
2
©mPearson mEducationmLimitedm202
0
, Contents
Chapterm1 Introducingmstrategy 23
PartmI THEmSTRATE GICm POSIT ION 31
Chapterm2 Macro-environment m analysis 32
Chapterm3 Industry mand msectormanalysis 41
Chapterm4 Resourcesmand mcapabilit ies manalysis 56
Chapterm5 Stakeholdersmand mgovernance 71
Chapterm6 History mand mculture 80
PartmII STRATEGICm CHOICE S 92
Chapterm7 Businessmstrategy mand mmodels 93
Chapterm8 Corporatemstrategy 105
Chapterm9 Internationalmstrategy 125
Chapterm10 Entrepreneurship mand minnovation 136
Chapterm11 Mergers,macquisit ionsmand malliances 145
PartmIII STRATEGYmINm ACTION 156
Chapterm12 Evaluatingmstrategies 157
Chapterm13 Strategy mdevelopment mprocesses 170
Chapterm14 Organisingmand mstrategy 183
Chapterm15 Leadership mand mstrategicmchange 190
Chapterm16 Thempracticemof mstrategy 198
CasemTeaching mNotes
Glastonbury: m from m hippy m weekend m to m internationalm festival 209
Them globalm pharmaceuticalm industry: m harnessingm them whirlwind 214
Siemensm A: m exploringm themfuture 220
Relocation,mRelocation,mRelocation: mevolvingmstrategiesmto mdealmwith mshiftingmshopping
patternsmatmVision mExpress 225
Ricoh mCanada mInc. 241
H&M m in m fast m fashion: mcontinued m success? 250
Them Formula m 1 m Constructors 261
‘Accessm to m Healthcare’: m integratingm a m CSRm programmemin m Coloplast 268
Manchesterm United m FC: m strugglingm to m competem with m Europe’smelite m clubs 275
Adnamsm – m AmLocalmCompany 299
3
©mPearson mEducationmLimitedm202
0
, ‘Daremto mknow’: mThemintegration mof mUniversitémParis-Dauphine mwith mParismSciencesmet
Lettresm(PSL)mUniversity 308
Ryanair: mthemlowmfaresmairlinem– mnewmd irections? 313
Multi-sided mplatform mcompetition min mthemvideo mgamemindustry 343
Megabrew: mcreatin gman mund isputed mglobalmb rewin g mchampion? 347
AirAsia mand mthemTunem Group: md iversify in gmacro ss mindustries 356
Severstal: ma mjourney mfrom mgrowth mto mconsolidation mwithin mthemsteelmindustry 362
Indian mPremiermLeague: m glitz,m glamour mand mglobalisation 370
Handelsbanken m– mbankingmdonemdifferently 374
Caitec: mAmChinesemBusinessmin mAfrica 378
Goingmforma mRide: mEntrepreneurialmJourneysmin mthemon-demand mtransportation msector 386
Leadership matmApplemInc 392
HasmTeva mbeen msaved?mRespondingmto mchallengesmand mproblemsmin mgenericmpharmaceuticals 400
ManagingmM&A: mElekta’smacquistion mof mNeuromag 403
CRH mplc: m Optimisingmvaluemthrough mcorporatemstrategy 409
Counterstrategy: mresistingmthemMexican mnarco-traffickingmbusiness 417
Oak mTreemInn: mGrowth mchallengesmfacingma mfamily-run mtourism mbusiness 427
Strategicmplanning mat mKin g mFaisal mHo sp italmand mResearch mCent re mSaudi mArabia 435
MormormMagda’smicemcream m– mcan myou mbemhot min ma mcoolmmarket? 445
Emmaus: mthemfoundermasma mresource? 450
SiemensmB: m‘makingmrealm what mmatters’ 459
Cultivatingma mrich mharvest mat mOrchard 468
Strategy mWork min mDörrmoch mPortbolaget m– mHowmopen mcan myou mbe? 473
In mthemboardroom mat mHomeCo 480
4
©mPearson mEducationmLimitedm202
0
