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Programme and Event Management (KIN 3802) – Louisiana State University – Exam 2 Detailed Notes (Prof. Kan)

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This document provides detailed and organized notes for Exam 2 of Programme and Event Management (KIN 3802) at Louisiana State University, taught by Prof. Kan. It includes key concepts, terminology, event planning phases, budgeting, sponsorship strategies, and real-world examples discussed in lectures. Perfect for students preparing for the second exam in the 2024–2025 academic year.

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Program and Event Management

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PROGRAMME AND EVENT
MANAGEMENT (KIN 3802)
EXAM 2 DETAILED NOTES
PROF KAN LOUISINA STATE
UNIVERSITY

,Chapter 4 Event Staffing

o Types of workforces (definition and term/ and differences
between them)
• Employees
o Regular, typically full-time and paid workers
• Consultants
o Short-or long-term paid (part or full-time) workforce
members
• Secondees
o Short-or long-term workforce members paid by their
originating employer
• Contract workers
o Short-term, paid workforce members
• Volunteers
o Short- or long-term unpaid workforce members
• There are more volunteers than actual employees
that work major sporting events
o Volunteer Motivations (need to know types and descriptions)

Motivations Descriptions
Egoistic Tangible or intangible gains
focused on the ego
External Factors outside volunteers’’
direct control
Instrumental, material, or Expected gains
utilitarian
Leisure The need for leisure and
tourism choices
Purposive, normative, altruistic, Desire to give back/ desire to
or associate- supportive support and ensure the success
of an event…. By direct
involvement and personal
attachment to the activity or
event
Solidary Need for interpersonal
relationships, social interaction,
self-actualization

o Key factors of volunteer management and their relationship
(need to understand the relationship)
o Sport even manager should understand motivations of volunteers’ for
two reasons
▪ To inspire their commitment to the event

, ▪ To evaluate satisfaction with their experiences and the event
o Motivations
▪ Motivations have a positive impact on volunteers’’ pride and
commitment levels to the organizing committee, which in turn
result in their job satisfaction
o Commitment
▪ Commitment refers to long-term responsibility, association, or
loyalty to the organization and/or event
o Satisfaction
▪ Satisfaction can include feelings of accomplishment, of having
provided a valuable contribution, of having garnered valuable
experience/skills, and or having been supported by ones
colleagues
o Volunteer management issue: case PyeongChang 2018 (what
was going on in this event)
▪ 2,000 volunteers’ (10% of total number of volunteers’) gave up
volunteering a week before the game
▪ There was an insufficient supply of north face clothing from
sponsors the organizing committee
▪ Sponsor and organizing committee already investigated
demands of clothing, warmers, and shoes for volunteers but
failed to provide sufficient quantity
▪ Volunteers can be considered an internal stakeholder of the
organizing committee
o Considerations for better volunteer management (need to
know all 5)
▪ Create an effective brand for the volunteer programs
▪ Treat volunteers as customer
▪ Offer generic, role-specific, and venue-specific volunteer training
▪ Integrate volunteers and paid-staff together
▪ Ensure their time is spent wisely


Chapter 5 event budgeting

o Revenues and expenses
o Revenues: money coming into the event or organization
through an exchange of money for goods and services
o Expenses: money flowing out of the event or organization and
are the costs associated with generating revenues
o Net income or loss -> revenues – expenses
o Types of budgets (need to know the definitions)
o Preliminary (projected budget)
▪ Is constructed in the earliest phase of the event

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