Test Bank For Consumer Behavior Buying, Having, Being 8th Edition All Chapters - 9780135225691.pdf

,Consumerb Behaviour:b Buying,b Having,b andbBeing,bCdn.b8eb(Solomon)bChapter
b1b AnbIntroduction btobConsumerbBehaviour




1) Inb studyingb consumersb likeb Gail,b abcollegeb student,bmarketersb oftenbfindbit b usefulb tob learnb theirb i
nterestsb inb musicb orb clothing,b howb theyb spendb theirb leisureb time,b and bevenb theirb attitudesbabout b soc
ialb issues,b tob beb ableb tob categorizeb consumersb accordingb tob theirb lifestyles.b Thisb sort b of b informatio
nb isb called:
A) coreb values.
B) psychographics.
C) configurations.
D) physiognomies.
b Answer:b B

Type:b MC
PagebRef:b2b
Skill:b Application
Objective:b L1-01b Consumerb behaviourb isb ab process.

2) Tina,b ab supervisorb of b displaysb forb Searsb Canada,bknowsbthatbattractiveb displaysb canb generateba
dditionalb salesb of b particularb items.b Fromb ab marketer'sb perspective,b thisb is:
A) ab purchaseb issue.
B) ab post b purchaseb issue.
C) merchandisingb complexity.
D) ab lossb leader.
Answer:b A
Type:b MC
PagebRef:b3b
Skill:b Application
Objective:b L1-01b Consumerb behaviourb isb ab process.

3) Johnb isb theb viceb president b ofbmarketingb forbablocalb tourb guidebcompany.b Hebisb concerned bthat bh
isb customersb areb not b recommendingb hisb companyb tob theirb friends.b Forb John,b thisb problemb isb a:
A) purchaseb issue.
B) demographicb problem.
C) prepurchaseb issue.
D) post bpurchasebissue.b
Answer:b D
Type:b MC
PagebRef:b3b
Skill:b Application
Objective:b L1-01b Consumerb behaviourb isb ab process.




1
Copyright b ©b 2021 bPearson bCanadab Inc.

,4) Theb expanded b view b ofbthebexchangebthatbincludesb theb issuesb that binfluenceb thebconsumerbb
efore,b during,b and b afterb ab purchaseb isb called:
A) theb value.
B) theb strategicb focus.
C) theb pre-sellb strategy.
D) thebconsumptionbprocess.b
Answer:b D
Type:b MC
PagebRef:b3b
Skill:b Concept
Objective:b L1-01b Consumerb behaviourb isb ab process.

5) Gailb decidesb tob takebab breakbfromb studyingb and b goesb onlineb tob checkb thingsb out.b Sheb connectsb
withb oneb of b theb product b discussionb groupsb that b sheb participatesb in.b Thisb isb anb exampleb of b a:
A) lifestyleb discussion.
B) brand b competition.
C) consumptionb community.
D) marketplacebcompetition.
b Answer:b C

Type:b MC
PagebRef:b2b
Skill:b Application
Objective:b L1-01b Consumerb behaviourb isb ab process.

6) If b ab product bsucceedsbinb satisfyingb needsb andbisb purchased boverbandboverb again,b it bmost b likelyb h
asb attained:
A) product b separation.
B) brand b loyalty.
C) lifestyleb variation.
D) purchaseb conception.
Answer:b B
Type:b MC
PagebRef:b2b
Skill:b Concept
Objective:b L1-01b Consumerb behaviourb isb ab process.

7) Consumerb behaviourb asb ab disciplineb dealsb mainlyb withb whatb happensb at b theb point b of b purchase.b
Answer:b FALSE
Type:b TF
PagebRef:b3b
Skill:b Concept
Objective:b L1-01b Consumerb behaviourb isb ab process.

8) Theb expanded b view bof bconsumerb behaviourb recognizesb that bthebconsumptionb processb includesb i
ssuesb that b influenceb consumersb before,b during,b and b afterb ab purchaseb isb made.
Answer:b TRUE
Type:b TF
2
Copyright b ©b 2021 bPearson bCanadab Inc.

, PagebRef:b3b
Skill:b Concept
Objective:b L1-01b Consumerb behaviourb isb ab process.




3
Copyright b ©b 2021 bPearson bCanadab Inc.