GlobalgMKTGg022gtestgbank
Only use the multiple choice.
g g g g
GlobalgMarketing,g8eg(Keegan/Green)gChapte
rg1g IntroductiongtogGlobalgMarketing
1) Thegmarketgdevelopmentgstrategyginvolvesgseekinggnewgcustomersgbygintroducinggexistin
ggproductsgorgservicesgtogagnewgmarketgsegment.
Answer:gTRUEg
Difficulty:gEasyg
ChaptergLO:g 1
AACSB:g Reflectivegthinking
CoursegLO:g Discussgthegfundamentalgconceptsgofgmarketing
2) StarbucksgisgbuildinggongitsgloyaltygcardgandgrewardsgprogramgingthegUnitedgStatesgwith
gagsmartphonegappgthatgenablesgcustomersgtogpaygforgpurchasesgelectronically.gThisgisgange
xamplegofgMarketgPenetration.
Answer:gTRUEgDiffi
culty:g ModerategCha
ptergLO:g 1
AACSB:g Reflectivegthinking
CoursegLO:g Discussgthegfundamentalgconceptsgofgmarketing
3) ThegperceivedgvaluegequationgcangbegrepresentedgasgValueg=gPrice/Benefit
s.gAnswer:gFALSE
Difficulty:g Easy
gChaptergLO:g 2
AACSB:g Analyticalgthinking
CoursegLO:g Discussgthegfundamentalgconceptsgofgmarketing
4) Companiesgcangincreasegpricesgifgcostsgareglowgbecausegofgprocessgefficienciesgi
ngmanufacturing.
Answer:gFALSEg
Difficulty:gEasyg
ChaptergLO:g 2
AACSB:g Reflectivegthinking
CoursegLO:g Identifygandgdescribegthegprocessesgandgtoolsgofgstrategicgmarketing
5) IfgNestlégdecidesgnotgtogmarketgbiscuitsg(cookies)gingthegUnitedgStatesgduegtogcompetiti
vegreasons,gitgisgconsideredgasgaglackgofgstrategicgfocusgandgmissedgopportunity.
Answer:gFALSEgDif
ficulty:g ModerategCh
aptergLO:g 2
AACSB:g Reflectivegthinking
CoursegLO:g Identifygandgdescribegthegprocessesgandgtoolsgofgstrategicgmarketing
,GlobalgMKTGg022gtestgbank
6) ThegYugogautomobilegachievedgagmodestglevelgofgU.S.gsalesgingtheg1980sgdespitegag"do
n'tgbuy"gratinggfromgagconsumergmagazine.
Answer:gTRUEg
Difficulty:gEasyg
ChaptergLO:g 2
AACSB:g Reflectivegthinking
CoursegLO:g Identifygandgdescribegthegprocessesgandgtoolsgofgstrategicgmarketing
7) Walmart'sgrecentgexitgfromgthegGermangmarketgwasgdue,gingpart,gtogthegfactgthatgGerm
angshoppersgcouldgfindglowergpricesgatgstoresgknowngasg"hardgdiscounters."
Answer:gTRUEgDiffi
culty:g ModerategCha
ptergLO:g 2
AACSB:g Reflectivegthinking
CoursegLO:g Identifygandgdescribegthegprocessesgandgtoolsgofgstrategicgmarketing
8) Nikegdroppedgtheirgwell-
knowngtagglineg"Justgdogit"gingadvertisinggwomen'sgclothinggingEuropegandgreplacedgitgbygth
egslogang"HeregIgam"gsincegcollege-
agegwomengingEuropegaregnotgasgcompetitivegaboutgsportsgasgmengare.
Answer:gTRUEgDiffi
culty:g ModerategCha
ptergLO:g 2
AACSB:g Analyticalgthinking
CoursegLO:g Identifygandgdescribegthegprocessesgandgtoolsgofgstrategicgmarketing
9) Fromgagglobalgmarketinggperspective,gtheghistorygofgthegBeatles'grecordsgisganginterestin
ggcasegstudygingbothgproductgadaptationgandgproductgextension.
Answer:gTRUEgDiffi
culty:g ModerategCha
ptergLO:g 2
AACSB:g Reflectivegthinking
CoursegLO:g Identifygandgdescribegthegprocessesgandgtoolsgofgstrategicgmarketing
10) Ingangeffortgtog"Americanize"gthegsoundgofgthegBeatles'grecordings,gagstudiogeffectgknow
ngasgreverbgwasgaddedgtogsomegtracks.
Answer:gTRUEgDiffi
culty:g ModerategCha
ptergLO:g 3
AACSB:g Reflectivegthinking
CoursegLO:g Identifygandgdescribegthegprocessesgandgtoolsgofgstrategicgmarketing
11) McDonald'sgglobalgmarketinggstrategygisgbasedgprimarilygonglocalgmarketinggmi
xgelements.
Answer:gFALSEgDif
ficulty:g ModerategCh
aptergLO:g 3
AACSB:g Reflectivegthinking
CoursegLO:g Identifygandgdescribegthegprocessesgandgtoolsgofgstrategicgmarketing
12) StarbucksgopenedgangexperimentalgstoregingAmsterdamgthatgservesgasgagtestingggroundgfor
,GlobalgMKTGg022gtestgbank
newgdesigngconceptsgsuchgasglocallygsourcedgandgrecycledgbuildinggmaterials.gAnswe
r:g TRUE
Difficulty:g Moderate
gChaptergLO:g 3
AACSB:g Reflectivegthinking
CoursegLO:g Identifygandgdescribegthegprocessesgandgtoolsgofgstrategicgmarketing
13) Tanggdrinkgpowdergbecamegag$1gbilliongbrandgasgregionalgmanagersgingthegMiddlegEa
stgaddedgmangogandgpineapplegflavors.
Answer:gTRUEg
Difficulty:gEasyg
ChaptergLO:g 3
AACSB:g Reflectivegthinking
CoursegLO:gDescribegthegglobalgmarketinggenvironmentgtodaygandgexplaingthegoption
sgcompaniesgconsidergasgtheyggogglobal
14) Aboutg75gpercentgofgthegCoca-ColagCompany'sgoperatinggincomegandgtwo-
thirdsgofgitsgoperatinggrevenuegareggeneratedgoutsidegNorthgAmerica.
Answer:gTRUEgDiffi
culty:g ModerategCha
ptergLO:g 4
AACSB:g Reflectivegthinking
CoursegLO:g Identifygandgdescribegthegprocessesgandgtoolsgofgstrategicgmarketing
15) Ethnocentricgcompaniesgthatgconductgbusinessgoutsidegtheghomegcountrygadheregtogt
hegnotiongthatgthegproductsgthatgsucceedgingtheghomegcountrygwillgsucceedganywhere.gAn
swer:g TRUE
Difficulty:g Difficult
gChaptergLO:g 5
AACSB:g Applicationgofgknowledge
CoursegLO:g Identifygandgdescribegthegprocessesgandgtoolsgofgstrategicgmarketing
16) Thegtermg"polycentric"gdescribesgmanagement'sgbeliefgorgassumptiongthatgeachgcountrygi
ngwhichgagcompanygdoesgbusinessgisgthegsamegasgtheghomegcountrygbusiness.
Answer:gFALSEgDif
ficulty:g ModerategCh
aptergLO:g 5
AACSB:g Analyticalgthinking
CoursegLO:g Identifygandgdescribegthegprocessesgandgtoolsgofgstrategicgmarketing
, GlobalgMKTGg022gtestgbank
17) Unilever'sgRexonagdeodorantgbrandghadg30gdifferentgpackagegdesignsgandg48gdiffere
ntgformulations.gThisgisgangexamplegofgethnocentrism.
Answer:gFALSEg
Difficulty:gEasyg
ChaptergLO:g 5
AACSB:g Applicationgofgknowledge
CoursegLO:g Identifygandgdescribegthegprocessesgandgtoolsgofgstrategicgmarketing
18) AgU.S.gcompanygthatgfocusesgongthegcountriesgincludedgingthegNorthgAmericangFreegTra
degAgreementg(NAFTA)ghasgagregiocentricgorientation.
Answer:gTRUEgDiffi
culty:g ModerategCha
ptergLO:g 5
AACSB:g Analyticalgthinking
CoursegLO:g Describegthegglobalgmarketinggenvironmentgtodaygandgexplaingthegoptionsgcompa
niesgconsidergasgtheyggogglobal
19) AgEuropeangcompanygthatgfocusesgitsgattentiongongEuropegcangbegconsideredgtogha
veggeocentricgorientation.
Answer:gFALSEgDi
fficulty:g DifficultgC
haptergLO:g 5
AACSB:g Reflectivegthinking
CoursegLO:g Describegthegglobalgmarketinggenvironmentgtodaygandgexplaingthegoptionsgcompa
niesgconsidergasgtheyggogglobal
20) Agcompanygwithgaggeocentricgorientationgviewsgthegworldgasgagpotentialgmarketgandgstriv
esgtogdevelopgintegratedgglobalgstrategies.
Answer:gTRUEgDif
ficulty:g DifficultgCh
aptergLO:g 5
AACSB:g Diversegandgmulticulturalgworkgenvironment
CoursegLO:g Describegthegglobalgmarketinggenvironmentgtodaygandgexplaingthegoptionsgcompa
niesgconsidergasgtheyggogglobal
21) Agtruegtransnationalgcompanygwouldgbegcharacterizedgasg"stateless.
"gAnswer:g TRUE
Difficulty:g Difficult
gChaptergLO:g 6
AACSB:g Applicationgofgknowledge
CoursegLO:g Describegthegglobalgmarketinggenvironmentgtodaygandgexplaingthegoptionsgcompa
niesgconsidergasgtheyggogglobal
Only use the multiple choice.
g g g g
GlobalgMarketing,g8eg(Keegan/Green)gChapte
rg1g IntroductiongtogGlobalgMarketing
1) Thegmarketgdevelopmentgstrategyginvolvesgseekinggnewgcustomersgbygintroducinggexistin
ggproductsgorgservicesgtogagnewgmarketgsegment.
Answer:gTRUEg
Difficulty:gEasyg
ChaptergLO:g 1
AACSB:g Reflectivegthinking
CoursegLO:g Discussgthegfundamentalgconceptsgofgmarketing
2) StarbucksgisgbuildinggongitsgloyaltygcardgandgrewardsgprogramgingthegUnitedgStatesgwith
gagsmartphonegappgthatgenablesgcustomersgtogpaygforgpurchasesgelectronically.gThisgisgange
xamplegofgMarketgPenetration.
Answer:gTRUEgDiffi
culty:g ModerategCha
ptergLO:g 1
AACSB:g Reflectivegthinking
CoursegLO:g Discussgthegfundamentalgconceptsgofgmarketing
3) ThegperceivedgvaluegequationgcangbegrepresentedgasgValueg=gPrice/Benefit
s.gAnswer:gFALSE
Difficulty:g Easy
gChaptergLO:g 2
AACSB:g Analyticalgthinking
CoursegLO:g Discussgthegfundamentalgconceptsgofgmarketing
4) Companiesgcangincreasegpricesgifgcostsgareglowgbecausegofgprocessgefficienciesgi
ngmanufacturing.
Answer:gFALSEg
Difficulty:gEasyg
ChaptergLO:g 2
AACSB:g Reflectivegthinking
CoursegLO:g Identifygandgdescribegthegprocessesgandgtoolsgofgstrategicgmarketing
5) IfgNestlégdecidesgnotgtogmarketgbiscuitsg(cookies)gingthegUnitedgStatesgduegtogcompetiti
vegreasons,gitgisgconsideredgasgaglackgofgstrategicgfocusgandgmissedgopportunity.
Answer:gFALSEgDif
ficulty:g ModerategCh
aptergLO:g 2
AACSB:g Reflectivegthinking
CoursegLO:g Identifygandgdescribegthegprocessesgandgtoolsgofgstrategicgmarketing
,GlobalgMKTGg022gtestgbank
6) ThegYugogautomobilegachievedgagmodestglevelgofgU.S.gsalesgingtheg1980sgdespitegag"do
n'tgbuy"gratinggfromgagconsumergmagazine.
Answer:gTRUEg
Difficulty:gEasyg
ChaptergLO:g 2
AACSB:g Reflectivegthinking
CoursegLO:g Identifygandgdescribegthegprocessesgandgtoolsgofgstrategicgmarketing
7) Walmart'sgrecentgexitgfromgthegGermangmarketgwasgdue,gingpart,gtogthegfactgthatgGerm
angshoppersgcouldgfindglowergpricesgatgstoresgknowngasg"hardgdiscounters."
Answer:gTRUEgDiffi
culty:g ModerategCha
ptergLO:g 2
AACSB:g Reflectivegthinking
CoursegLO:g Identifygandgdescribegthegprocessesgandgtoolsgofgstrategicgmarketing
8) Nikegdroppedgtheirgwell-
knowngtagglineg"Justgdogit"gingadvertisinggwomen'sgclothinggingEuropegandgreplacedgitgbygth
egslogang"HeregIgam"gsincegcollege-
agegwomengingEuropegaregnotgasgcompetitivegaboutgsportsgasgmengare.
Answer:gTRUEgDiffi
culty:g ModerategCha
ptergLO:g 2
AACSB:g Analyticalgthinking
CoursegLO:g Identifygandgdescribegthegprocessesgandgtoolsgofgstrategicgmarketing
9) Fromgagglobalgmarketinggperspective,gtheghistorygofgthegBeatles'grecordsgisganginterestin
ggcasegstudygingbothgproductgadaptationgandgproductgextension.
Answer:gTRUEgDiffi
culty:g ModerategCha
ptergLO:g 2
AACSB:g Reflectivegthinking
CoursegLO:g Identifygandgdescribegthegprocessesgandgtoolsgofgstrategicgmarketing
10) Ingangeffortgtog"Americanize"gthegsoundgofgthegBeatles'grecordings,gagstudiogeffectgknow
ngasgreverbgwasgaddedgtogsomegtracks.
Answer:gTRUEgDiffi
culty:g ModerategCha
ptergLO:g 3
AACSB:g Reflectivegthinking
CoursegLO:g Identifygandgdescribegthegprocessesgandgtoolsgofgstrategicgmarketing
11) McDonald'sgglobalgmarketinggstrategygisgbasedgprimarilygonglocalgmarketinggmi
xgelements.
Answer:gFALSEgDif
ficulty:g ModerategCh
aptergLO:g 3
AACSB:g Reflectivegthinking
CoursegLO:g Identifygandgdescribegthegprocessesgandgtoolsgofgstrategicgmarketing
12) StarbucksgopenedgangexperimentalgstoregingAmsterdamgthatgservesgasgagtestingggroundgfor
,GlobalgMKTGg022gtestgbank
newgdesigngconceptsgsuchgasglocallygsourcedgandgrecycledgbuildinggmaterials.gAnswe
r:g TRUE
Difficulty:g Moderate
gChaptergLO:g 3
AACSB:g Reflectivegthinking
CoursegLO:g Identifygandgdescribegthegprocessesgandgtoolsgofgstrategicgmarketing
13) Tanggdrinkgpowdergbecamegag$1gbilliongbrandgasgregionalgmanagersgingthegMiddlegEa
stgaddedgmangogandgpineapplegflavors.
Answer:gTRUEg
Difficulty:gEasyg
ChaptergLO:g 3
AACSB:g Reflectivegthinking
CoursegLO:gDescribegthegglobalgmarketinggenvironmentgtodaygandgexplaingthegoption
sgcompaniesgconsidergasgtheyggogglobal
14) Aboutg75gpercentgofgthegCoca-ColagCompany'sgoperatinggincomegandgtwo-
thirdsgofgitsgoperatinggrevenuegareggeneratedgoutsidegNorthgAmerica.
Answer:gTRUEgDiffi
culty:g ModerategCha
ptergLO:g 4
AACSB:g Reflectivegthinking
CoursegLO:g Identifygandgdescribegthegprocessesgandgtoolsgofgstrategicgmarketing
15) Ethnocentricgcompaniesgthatgconductgbusinessgoutsidegtheghomegcountrygadheregtogt
hegnotiongthatgthegproductsgthatgsucceedgingtheghomegcountrygwillgsucceedganywhere.gAn
swer:g TRUE
Difficulty:g Difficult
gChaptergLO:g 5
AACSB:g Applicationgofgknowledge
CoursegLO:g Identifygandgdescribegthegprocessesgandgtoolsgofgstrategicgmarketing
16) Thegtermg"polycentric"gdescribesgmanagement'sgbeliefgorgassumptiongthatgeachgcountrygi
ngwhichgagcompanygdoesgbusinessgisgthegsamegasgtheghomegcountrygbusiness.
Answer:gFALSEgDif
ficulty:g ModerategCh
aptergLO:g 5
AACSB:g Analyticalgthinking
CoursegLO:g Identifygandgdescribegthegprocessesgandgtoolsgofgstrategicgmarketing
, GlobalgMKTGg022gtestgbank
17) Unilever'sgRexonagdeodorantgbrandghadg30gdifferentgpackagegdesignsgandg48gdiffere
ntgformulations.gThisgisgangexamplegofgethnocentrism.
Answer:gFALSEg
Difficulty:gEasyg
ChaptergLO:g 5
AACSB:g Applicationgofgknowledge
CoursegLO:g Identifygandgdescribegthegprocessesgandgtoolsgofgstrategicgmarketing
18) AgU.S.gcompanygthatgfocusesgongthegcountriesgincludedgingthegNorthgAmericangFreegTra
degAgreementg(NAFTA)ghasgagregiocentricgorientation.
Answer:gTRUEgDiffi
culty:g ModerategCha
ptergLO:g 5
AACSB:g Analyticalgthinking
CoursegLO:g Describegthegglobalgmarketinggenvironmentgtodaygandgexplaingthegoptionsgcompa
niesgconsidergasgtheyggogglobal
19) AgEuropeangcompanygthatgfocusesgitsgattentiongongEuropegcangbegconsideredgtogha
veggeocentricgorientation.
Answer:gFALSEgDi
fficulty:g DifficultgC
haptergLO:g 5
AACSB:g Reflectivegthinking
CoursegLO:g Describegthegglobalgmarketinggenvironmentgtodaygandgexplaingthegoptionsgcompa
niesgconsidergasgtheyggogglobal
20) Agcompanygwithgaggeocentricgorientationgviewsgthegworldgasgagpotentialgmarketgandgstriv
esgtogdevelopgintegratedgglobalgstrategies.
Answer:gTRUEgDif
ficulty:g DifficultgCh
aptergLO:g 5
AACSB:g Diversegandgmulticulturalgworkgenvironment
CoursegLO:g Describegthegglobalgmarketinggenvironmentgtodaygandgexplaingthegoptionsgcompa
niesgconsidergasgtheyggogglobal
21) Agtruegtransnationalgcompanygwouldgbegcharacterizedgasg"stateless.
"gAnswer:g TRUE
Difficulty:g Difficult
gChaptergLO:g 6
AACSB:g Applicationgofgknowledge
CoursegLO:g Describegthegglobalgmarketinggenvironmentgtodaygandgexplaingthegoptionsgcompa
niesgconsidergasgtheyggogglobal
