By linking primary customer data (i.e., the data you collect from your customers) to
secondary data sources such as census numbers, Nielsen demographics, or weather
statistics, we can better understand _______________ and thus _________________
to meet customer needs.
a. customer behavior; tailor products
b. industry standards; insource products
c. inventory positioning; outsource delivery
d. lead times; purchase products - correct answera
Cisco subscribes to various digital news sources that track economic, political, and
other potential sources of disruption. This is an example of which IT role?
a. Global exchange
b. Scanning and risk management
c. Customer insight
d. Collaboration - correct answerb
ERP systems can be described as the company's ________?
a. backbone
b. central nervous system
c. heart
d. brain
e. respiratory system - correct answerb
In the formula, observe + ask + analyze + act = organizational learning, where can IT
most effectively help you rewrite the competitive rules?
a. Observe
b. Ask
c. Analyze
d. Act
e. None of the above - correct answerc
IT is the great enabler. What does enable mean with respect to information technology?
a. IT solves all your problems
b. IT is a tool to help you create value
c. IT is the answer to your competitive challenges
d. All of the above - correct answerb
Most WMS rely on bar codes and RF (radio frequency systems) to help you optimize
materials storage based on _______ information about space utilization.