TESTBANKFOR
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MARKETING12TH EDIT
c c
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, Stuvia.comc-cThecMarketplacectocBuycandcSellcyourcStudycMaterial
TESTBANKFOR c c
MARKETING 12 c
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Distributioncofcthiscdocumentciscillegal
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TRUE/FALSE cThecMarketplacectocBuycandcSellcyourcStudycMaterial
1 :cIncmostccases,cincordercforcacfirmctocsucceedcincaccompetitivecmarket,citcneedsctochavecacclearcun
derstandingcofcthecmarketplacecandcproducecproductscbasedconcthecwantscandcneedscofctheccusto
mers,crathercthancexpectingctheccustomersctocwantcthecproductscmanufacturedcsolelycbasedconcthe
cassessmentcofcthecfirmscinternalccapabilities.
Ac:ctrue
Bc:cfalse
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2 :cWithcthechelpcofcanceffectivecsalescforcecthatcdeviseschigh-qualitycsalesctechniques,cacsales-
corientedcfirmccancsuccessfullycconvinceccustomersctocpurchasecgoodscandcservicescthatctheycnei
thercwantedcnorcneeded.
Ac:ctrue
Bc:cfalse
CorrectcAnswerc:cB
3 :cThecInternetcandcthecextensivecusecofcsocialcmediachavecfueledcthecchangecincpowercfromcco
nsumerscandcbusinesscusersctocmanufacturerscandcretailers.
Ac:ctrue
Bc:cfalse
CorrectcAnswerc:cB
4 :cCustomerscperceivechigh-qualitycproductscthatcarecsoldcatchighcpricesctocbecacgoodcvalue.
Ac:ctrue
Bc:cfalse
CorrectcAnswerc:cB
5 :cTrainingcplayscancimportantcrolecinccustomercservicecandcrelationshipcbuilding.
Ac:ctrue
Bc:cfalse
CorrectcAnswerc:cA
6 :cThecorganizationscthatcarecfrequentlycnotedcforcdeliveringcsuperiorccustomercvaluecandcprovidin
gchighclevelscofccustomercsatisfactioncassigncemployeesctocteamscandcteachcthemcteam-
cbuildingcskills.
Ac:ctrue
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7 :cAcsales-
orientedcfirmcdefinescitscmissioncinctermscofcbenefitscitsccustomerscseek,cwhilecacmarket-
orientedcfirmcdefinescitscbusinesscinctermscofcgoodscandcservices.
Ac:ctrue
Bc:cfalse
Downloadedcby:cAriahc|
1c/c12
Distributioncofcthiscdocumentciscillegal
, Stuvia.comc-
CorrectcAnswerc:cB cThecMarketplacectocBuycandcSellcyourcStudycMaterial
Downloadedcby:cAriahc|
2c/c12
Distributioncofcthiscdocumentciscillegal
c c
MARKETING12TH EDIT
c c
ION
, Stuvia.comc-cThecMarketplacectocBuycandcSellcyourcStudycMaterial
TESTBANKFOR c c
MARKETING 12 c
TH
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c
DITION
Downloadedcby:cAriahc|
Distributioncofcthiscdocumentciscillegal
, Stuvia.comc-
TRUE/FALSE cThecMarketplacectocBuycandcSellcyourcStudycMaterial
1 :cIncmostccases,cincordercforcacfirmctocsucceedcincaccompetitivecmarket,citcneedsctochavecacclearcun
derstandingcofcthecmarketplacecandcproducecproductscbasedconcthecwantscandcneedscofctheccusto
mers,crathercthancexpectingctheccustomersctocwantcthecproductscmanufacturedcsolelycbasedconcthe
cassessmentcofcthecfirmscinternalccapabilities.
Ac:ctrue
Bc:cfalse
CorrectcAnswerc:cA
2 :cWithcthechelpcofcanceffectivecsalescforcecthatcdeviseschigh-qualitycsalesctechniques,cacsales-
corientedcfirmccancsuccessfullycconvinceccustomersctocpurchasecgoodscandcservicescthatctheycnei
thercwantedcnorcneeded.
Ac:ctrue
Bc:cfalse
CorrectcAnswerc:cB
3 :cThecInternetcandcthecextensivecusecofcsocialcmediachavecfueledcthecchangecincpowercfromcco
nsumerscandcbusinesscusersctocmanufacturerscandcretailers.
Ac:ctrue
Bc:cfalse
CorrectcAnswerc:cB
4 :cCustomerscperceivechigh-qualitycproductscthatcarecsoldcatchighcpricesctocbecacgoodcvalue.
Ac:ctrue
Bc:cfalse
CorrectcAnswerc:cB
5 :cTrainingcplayscancimportantcrolecinccustomercservicecandcrelationshipcbuilding.
Ac:ctrue
Bc:cfalse
CorrectcAnswerc:cA
6 :cThecorganizationscthatcarecfrequentlycnotedcforcdeliveringcsuperiorccustomercvaluecandcprovidin
gchighclevelscofccustomercsatisfactioncassigncemployeesctocteamscandcteachcthemcteam-
cbuildingcskills.
Ac:ctrue
Bc:cfalse
CorrectcAnswerc:cA
7 :cAcsales-
orientedcfirmcdefinescitscmissioncinctermscofcbenefitscitsccustomerscseek,cwhilecacmarket-
orientedcfirmcdefinescitscbusinesscinctermscofcgoodscandcservices.
Ac:ctrue
Bc:cfalse
Downloadedcby:cAriahc|
1c/c12
Distributioncofcthiscdocumentciscillegal
, Stuvia.comc-
CorrectcAnswerc:cB cThecMarketplacectocBuycandcSellcyourcStudycMaterial
Downloadedcby:cAriahc|
2c/c12
Distributioncofcthiscdocumentciscillegal
