TEST BANK FOR M
k k k
ARKETING12TH E k k
DITION – All
k k
Chapters 2023
k
,TRUE/FALSE
1 :kInkmostkcases,kinkorderkforkakfirmktoksucceedkinkakcompetitivekmarket,kitkneedsktokhavekakclearkun
derstandingkofkthekmarketplacekandkproducekproductskbasedkonkthekwantskandkneedskofkthekcusto
mers,kratherkthankexpectingkthekcustomersktokwantkthekproductskmanufacturedksolelykbasedkonkthe
kassessmentkofkthekfirmskinternalkcapabilities.
Ak:ktrue
Bk:kfalse
CorrectkAnswerk:kA
2 :kWithkthekhelpkofkankeffectiveksaleskforcekthatkdeviseskhigh-qualityksalesktechniques,kaksales-
korientedkfirmkcanksuccessfullykconvincekcustomersktokpurchasekgoodskandkserviceskthatktheyknei
therkwantedknorkneeded.
Ak:ktrue
Bk:kfalse
CorrectkAnswerk:kB
3 :kThekInternetkandkthekextensivekusekofksocialkmediakhavekfueledkthekchangekinkpowerkfromkco
nsumerskandkbusinesskusersktokmanufacturerskandkretailers.
Ak:ktrue
Bk:kfalse
CorrectkAnswerk:kB
4 :kCustomerskperceivekhigh-qualitykproductskthatkareksoldkatkhighkpricesktokbekakgoodkvalue.
Ak:ktrue
Bk:kfalse
CorrectkAnswerk:kB
5 :kTrainingkplayskankimportantkrolekinkcustomerkservicekandkrelationshipkbuilding.
Ak:ktrue
Bk:kfalse
CorrectkAnswerk:kA
6 :kThekorganizationskthatkarekfrequentlyknotedkforkdeliveringksuperiorkcustomerkvaluekandkprovidin
gkhighklevelskofkcustomerksatisfactionkassignkemployeesktokteamskandkteachkthemkteam-
kbuildingkskills.
Ak:ktrue
Bk:kfalse
CorrectkAnswerk:kA
7 :kAksales-
orientedkfirmkdefineskitskmissionkinktermskofkbenefitskitskcustomerskseek,kwhilekakmarket-
orientedkfirmkdefineskitskbusinesskinktermskofkgoodskandkservices.
Ak:ktrue
Bk:kfalse
CorrectkAnswerk:kB
1k/k12
,8 :kAksales-orientedkfirmktargetskitskproductskatkeverybody,kwhilekakmarket-
orientedkorganizationkaimskatksellingkitskproductsktokakspecifickcustomerkgroup.
Ak:ktrue
Bk:kfalse
CorrectkAnswerk:kA
9 :kThriftkstoreskseekktokachievekprofitabilitykthroughkhighksaleskvolumes.
Ak:ktrue
Bk:kfalse
CorrectkAnswerk:kB
10 :kMarketingkdetermineskpriceskandkpricingkpolicieskthatkcontributektokachievingkthekf
undamentalkobjectiveskofkmostkbusinesses.
Ak:ktrue
Bk:kfalse
CorrectkAnswerk:kA
11 :kMarketingkcareerkopportunitieskalmostkexclusivelykexistkinknonbusinesskorganizations.
Ak:ktrue
Bk:kfalse
CorrectkAnswerk:kB
MULTIPLE CHOICE k
12 :kWhichkofkthekfollowingkstatementskisknotktruekofkmarketing?
Ak:kMarketingkfocuseskonkpracticeskthatkdeliverkvaluekandkbenefitsktokcustomers.
Bk:kMarketingkfocuseskprimarilykonksellingkgoods,kservices,kand/orkideasktokcustomers.
Ck:kMarketingkemployskthekcombinedkusekofkcommunication,kdistribution,kandkpricingkstrategies.
Dk:kMarketingkinvolveskbuildingklong-
term,kmutuallykrewardingkrelationshipskwithkcustomers.kCorrectkAnswerk:kB
13 :kWhichkstatementkexpresseskthekAmericankMarketingkAssociationk(AMA)skcorekdefinitionkofk
marketing?
Ak:kMarketingkiskakphilosophy,kankattitude,kakperspective,korkakmanagementkorientationkthatkstresse
skcustomerksatisfaction.
Bk:kMarketingkiskankorganizationkfunctionkandkaksetkofkprocesseskimplementedkinkorderktokensurekcusto
merksatisfaction.
Ck:kMarketingkrefersktokpersonalksellingkthatkfocusesksolelykonksellingkgoods,kservices,kand/orkideask
tokcustomers.
Dk:kMarketingkinvolveskbuildingklong-
term,kmutuallykrewardingkrelationshipskthatkarekbeneficialkexclusivelyktoktheksellers.
CorrectkAnswerk:kB
14 :kWhenkakfirmkfocuseskonkitskinternalkcapabilitieskratherkthankonkthekdesireskandkneedskofkthe
2k/k12
, marketplace,kthenkthekfirmkisksaidktokhavekadoptedkthek orientation.
Ak:kproduction
Bk:ksales
Ck:kmarket
Dk:ksocietalk Correc
tkAnswerk:kA
15 :kAkfirmkcouldkbenefitkfromkakproductionkorientationkwhenk .
Ak:kitkproduceskexactlykwhatkthekmarketkwants
Bk:kthekmarketkdemandkisklesskthankthekproductsksuppliedkbykthekfirm
Ck:kitkhopeskthatkthekproductkitkproduceskisksomethingkcustomerskwant
Dk:kitkfocuseskonkwhatkcompanykmanagementkthinkskshouldkbekproducedkCorrect
kAnswerk:kA
16 :kFirmkXYZkiskknownkforkadoptingkakstrategykthatkfocuseskonkdesigningknewkproductskbasedkon
ktheirkassessmentkofkthekcapabilitieskofktheirkengineerskandkonkthekeasykavailabilitykofkresources.k
Thekfirmskapproach,kwhichkemphasizeskthekeasekofkproductionkandkthektalentskofkitskresourceskrat
herkthankthekneedskandkwantskofkthekmarketplace,kcankbekattributedktokitsk
korientation.
Ak:kproduction
Bk:ksales
Ck:kmarket
Dk:ksocietalk Correc
tkAnswerk:kA
17 :kAkproduction-orientedkfirmkiskonekthatkfocuseskonk .
Ak:kthekneedskandkwantskofkthekcustomers
Bk:kaggressiveksalesktechniques
Ck:kenhancingkindividualskandksocietysklong-termkbestkinterests
Dk:kthekinternalkcapabilitieskofkthekfirmkCo
rrectkAnswerk:kD
18 :kAkproduction-orientatedkcompanykcanksurvivekinkakcompetitivekmarketkifk .
Ak:kitskgoodskandkserviceskmeetkthekneedskofkthekmarketplace
Bk:kitkdoesknotkimplementkaggressiveksalesktechniques
Ck:kitkfocusesksolelykonksocietysklong-termkbestkinterests
Dk:kitkdoesknotkassesskthekinternalkcapabilitieskofkthekfirmkCorrectk
Answerk:kA
19 :kWhichkofkthekfollowingkstatementskisktruekofkaksales-orientedkfirm?
Ak:kConsumerskcankbekconvincedktokbuykgoodskorkserviceskevenkthoughktheykdoknotkneedkthem.
Bk:kSales-orientedkfirmskunderstandkthekneedskandkwantskofkthekmarketplace.
Ck:kSales-orientedkfirmskplacekmaximumkemphasiskonksocietysklong-termkbestkinterests.
Dk:kIntermediarieskarekencouragedktokaggressivelykpushkmanufacturerskproducts.kCorrectk
Answerk:kD
20 :kWhenkakfirmkbelieveskthatkemployingkaggressiveksalesktechniqueskwouldkhelpksellktheir
3k/k12
k k k
ARKETING12TH E k k
DITION – All
k k
Chapters 2023
k
,TRUE/FALSE
1 :kInkmostkcases,kinkorderkforkakfirmktoksucceedkinkakcompetitivekmarket,kitkneedsktokhavekakclearkun
derstandingkofkthekmarketplacekandkproducekproductskbasedkonkthekwantskandkneedskofkthekcusto
mers,kratherkthankexpectingkthekcustomersktokwantkthekproductskmanufacturedksolelykbasedkonkthe
kassessmentkofkthekfirmskinternalkcapabilities.
Ak:ktrue
Bk:kfalse
CorrectkAnswerk:kA
2 :kWithkthekhelpkofkankeffectiveksaleskforcekthatkdeviseskhigh-qualityksalesktechniques,kaksales-
korientedkfirmkcanksuccessfullykconvincekcustomersktokpurchasekgoodskandkserviceskthatktheyknei
therkwantedknorkneeded.
Ak:ktrue
Bk:kfalse
CorrectkAnswerk:kB
3 :kThekInternetkandkthekextensivekusekofksocialkmediakhavekfueledkthekchangekinkpowerkfromkco
nsumerskandkbusinesskusersktokmanufacturerskandkretailers.
Ak:ktrue
Bk:kfalse
CorrectkAnswerk:kB
4 :kCustomerskperceivekhigh-qualitykproductskthatkareksoldkatkhighkpricesktokbekakgoodkvalue.
Ak:ktrue
Bk:kfalse
CorrectkAnswerk:kB
5 :kTrainingkplayskankimportantkrolekinkcustomerkservicekandkrelationshipkbuilding.
Ak:ktrue
Bk:kfalse
CorrectkAnswerk:kA
6 :kThekorganizationskthatkarekfrequentlyknotedkforkdeliveringksuperiorkcustomerkvaluekandkprovidin
gkhighklevelskofkcustomerksatisfactionkassignkemployeesktokteamskandkteachkthemkteam-
kbuildingkskills.
Ak:ktrue
Bk:kfalse
CorrectkAnswerk:kA
7 :kAksales-
orientedkfirmkdefineskitskmissionkinktermskofkbenefitskitskcustomerskseek,kwhilekakmarket-
orientedkfirmkdefineskitskbusinesskinktermskofkgoodskandkservices.
Ak:ktrue
Bk:kfalse
CorrectkAnswerk:kB
1k/k12
,8 :kAksales-orientedkfirmktargetskitskproductskatkeverybody,kwhilekakmarket-
orientedkorganizationkaimskatksellingkitskproductsktokakspecifickcustomerkgroup.
Ak:ktrue
Bk:kfalse
CorrectkAnswerk:kA
9 :kThriftkstoreskseekktokachievekprofitabilitykthroughkhighksaleskvolumes.
Ak:ktrue
Bk:kfalse
CorrectkAnswerk:kB
10 :kMarketingkdetermineskpriceskandkpricingkpolicieskthatkcontributektokachievingkthekf
undamentalkobjectiveskofkmostkbusinesses.
Ak:ktrue
Bk:kfalse
CorrectkAnswerk:kA
11 :kMarketingkcareerkopportunitieskalmostkexclusivelykexistkinknonbusinesskorganizations.
Ak:ktrue
Bk:kfalse
CorrectkAnswerk:kB
MULTIPLE CHOICE k
12 :kWhichkofkthekfollowingkstatementskisknotktruekofkmarketing?
Ak:kMarketingkfocuseskonkpracticeskthatkdeliverkvaluekandkbenefitsktokcustomers.
Bk:kMarketingkfocuseskprimarilykonksellingkgoods,kservices,kand/orkideasktokcustomers.
Ck:kMarketingkemployskthekcombinedkusekofkcommunication,kdistribution,kandkpricingkstrategies.
Dk:kMarketingkinvolveskbuildingklong-
term,kmutuallykrewardingkrelationshipskwithkcustomers.kCorrectkAnswerk:kB
13 :kWhichkstatementkexpresseskthekAmericankMarketingkAssociationk(AMA)skcorekdefinitionkofk
marketing?
Ak:kMarketingkiskakphilosophy,kankattitude,kakperspective,korkakmanagementkorientationkthatkstresse
skcustomerksatisfaction.
Bk:kMarketingkiskankorganizationkfunctionkandkaksetkofkprocesseskimplementedkinkorderktokensurekcusto
merksatisfaction.
Ck:kMarketingkrefersktokpersonalksellingkthatkfocusesksolelykonksellingkgoods,kservices,kand/orkideask
tokcustomers.
Dk:kMarketingkinvolveskbuildingklong-
term,kmutuallykrewardingkrelationshipskthatkarekbeneficialkexclusivelyktoktheksellers.
CorrectkAnswerk:kB
14 :kWhenkakfirmkfocuseskonkitskinternalkcapabilitieskratherkthankonkthekdesireskandkneedskofkthe
2k/k12
, marketplace,kthenkthekfirmkisksaidktokhavekadoptedkthek orientation.
Ak:kproduction
Bk:ksales
Ck:kmarket
Dk:ksocietalk Correc
tkAnswerk:kA
15 :kAkfirmkcouldkbenefitkfromkakproductionkorientationkwhenk .
Ak:kitkproduceskexactlykwhatkthekmarketkwants
Bk:kthekmarketkdemandkisklesskthankthekproductsksuppliedkbykthekfirm
Ck:kitkhopeskthatkthekproductkitkproduceskisksomethingkcustomerskwant
Dk:kitkfocuseskonkwhatkcompanykmanagementkthinkskshouldkbekproducedkCorrect
kAnswerk:kA
16 :kFirmkXYZkiskknownkforkadoptingkakstrategykthatkfocuseskonkdesigningknewkproductskbasedkon
ktheirkassessmentkofkthekcapabilitieskofktheirkengineerskandkonkthekeasykavailabilitykofkresources.k
Thekfirmskapproach,kwhichkemphasizeskthekeasekofkproductionkandkthektalentskofkitskresourceskrat
herkthankthekneedskandkwantskofkthekmarketplace,kcankbekattributedktokitsk
korientation.
Ak:kproduction
Bk:ksales
Ck:kmarket
Dk:ksocietalk Correc
tkAnswerk:kA
17 :kAkproduction-orientedkfirmkiskonekthatkfocuseskonk .
Ak:kthekneedskandkwantskofkthekcustomers
Bk:kaggressiveksalesktechniques
Ck:kenhancingkindividualskandksocietysklong-termkbestkinterests
Dk:kthekinternalkcapabilitieskofkthekfirmkCo
rrectkAnswerk:kD
18 :kAkproduction-orientatedkcompanykcanksurvivekinkakcompetitivekmarketkifk .
Ak:kitskgoodskandkserviceskmeetkthekneedskofkthekmarketplace
Bk:kitkdoesknotkimplementkaggressiveksalesktechniques
Ck:kitkfocusesksolelykonksocietysklong-termkbestkinterests
Dk:kitkdoesknotkassesskthekinternalkcapabilitieskofkthekfirmkCorrectk
Answerk:kA
19 :kWhichkofkthekfollowingkstatementskisktruekofkaksales-orientedkfirm?
Ak:kConsumerskcankbekconvincedktokbuykgoodskorkserviceskevenkthoughktheykdoknotkneedkthem.
Bk:kSales-orientedkfirmskunderstandkthekneedskandkwantskofkthekmarketplace.
Ck:kSales-orientedkfirmskplacekmaximumkemphasiskonksocietysklong-termkbestkinterests.
Dk:kIntermediarieskarekencouragedktokaggressivelykpushkmanufacturerskproducts.kCorrectk
Answerk:kD
20 :kWhenkakfirmkbelieveskthatkemployingkaggressiveksalesktechniqueskwouldkhelpksellktheir
3k/k12
