BUAD 332 EXAM 3 COMPLETE 450
EXAM QUESTIONS WITH DETAILED
VERIFIED ANSWERS (100%
CORRECT ANSWERS) /ALREADY
GRADED A+ // BRAND NEW!!
What are the 2 ways to evaluate advertising? -
....ANSWER...1. Measure the communication effects of an
ad, 2. Measure the sales effects of an ad
What surpassed print in 2012? - ....ANSWER...U.S. online
ad printing
What is currently the largest media for U.S. advertising
spending? - ....ANSWER...Television
What are a few reasons to advertise online? -
....ANSWER...Go where the audience is
Build awareness
,Communicate detailed information
Target specific audiences (Google, Facebook)
Generate sales leads
Measure results
Engage through interactivity
Easy to share something good (viral!)
Faster production and adjustment
What are the 5 players in advertising? - ....ANSWER...1.
Web site owner, 2. Advertiser, 3. Ad agency, 4. Media
agencies, 5. Ad serving and analytics companies
What 3 players in advertising are often the same
company? - ....ANSWER...1. Ad agency, 2. Media
agencies, 3. Ad serving and analytics companies
What are the 4 basic measurements for online advertising
analytics? - ....ANSWER...1. Overall impressions, 2.
Unique users, 3. Impressions per user, 4. Clickthrough
rates
,involves building good relations with the company's
various publics by obtaining favorable publicity, building
up a good corporate image, and handling or heading off
unfavorable rumors, stories, and events -
....ANSWER...Public relations
What is an example of good PR? - ....ANSWER...Steve
Jobs revealing iPad
What is an example of bad PR? - ....ANSWER...Talking
about Volks Wagon environmental scandal
What is an example of a company fighting back to bad
PR? - ....ANSWER...BP talking about the oil cleanup
What are the 2 types of salespersons? -
....ANSWER...Order taker and getter
What is sometimes the most important element of the
marketing communication mix? - ....ANSWER...Personal
Selling
, paid, personal form of promotion - ....ANSWER...Personal
Selling
What is the most important task for salespeople? -
....ANSWER...Build long-term personal relationships
What serves as critical link between company and its
customers? - ....ANSWER...Sales Force
What is the goal of the sales force? -
....ANSWER...Customer Satisfaction and Company Profit
What are the 6 Major Steps in Sales Force Management? -
....ANSWER...1. Designing sales force strategy and
structure, 2. Recruiting and selecting salespeople, 3.
Training salespeople, 4. Compensating salespeople, 5.
Supervising salespeople, 6. Evaluating salespeople
Salesperson assigned to exclusive area and sells full line of
products - ....ANSWER...Territorial
EXAM QUESTIONS WITH DETAILED
VERIFIED ANSWERS (100%
CORRECT ANSWERS) /ALREADY
GRADED A+ // BRAND NEW!!
What are the 2 ways to evaluate advertising? -
....ANSWER...1. Measure the communication effects of an
ad, 2. Measure the sales effects of an ad
What surpassed print in 2012? - ....ANSWER...U.S. online
ad printing
What is currently the largest media for U.S. advertising
spending? - ....ANSWER...Television
What are a few reasons to advertise online? -
....ANSWER...Go where the audience is
Build awareness
,Communicate detailed information
Target specific audiences (Google, Facebook)
Generate sales leads
Measure results
Engage through interactivity
Easy to share something good (viral!)
Faster production and adjustment
What are the 5 players in advertising? - ....ANSWER...1.
Web site owner, 2. Advertiser, 3. Ad agency, 4. Media
agencies, 5. Ad serving and analytics companies
What 3 players in advertising are often the same
company? - ....ANSWER...1. Ad agency, 2. Media
agencies, 3. Ad serving and analytics companies
What are the 4 basic measurements for online advertising
analytics? - ....ANSWER...1. Overall impressions, 2.
Unique users, 3. Impressions per user, 4. Clickthrough
rates
,involves building good relations with the company's
various publics by obtaining favorable publicity, building
up a good corporate image, and handling or heading off
unfavorable rumors, stories, and events -
....ANSWER...Public relations
What is an example of good PR? - ....ANSWER...Steve
Jobs revealing iPad
What is an example of bad PR? - ....ANSWER...Talking
about Volks Wagon environmental scandal
What is an example of a company fighting back to bad
PR? - ....ANSWER...BP talking about the oil cleanup
What are the 2 types of salespersons? -
....ANSWER...Order taker and getter
What is sometimes the most important element of the
marketing communication mix? - ....ANSWER...Personal
Selling
, paid, personal form of promotion - ....ANSWER...Personal
Selling
What is the most important task for salespeople? -
....ANSWER...Build long-term personal relationships
What serves as critical link between company and its
customers? - ....ANSWER...Sales Force
What is the goal of the sales force? -
....ANSWER...Customer Satisfaction and Company Profit
What are the 6 Major Steps in Sales Force Management? -
....ANSWER...1. Designing sales force strategy and
structure, 2. Recruiting and selecting salespeople, 3.
Training salespeople, 4. Compensating salespeople, 5.
Supervising salespeople, 6. Evaluating salespeople
Salesperson assigned to exclusive area and sells full line of
products - ....ANSWER...Territorial
