BUAD 332 EXAM 1 COMPLETE EXAM
QUESTIONS WITH DETAILED
VERIFIED ANSWERS (100%
CORRECT ANSWERS) /ALREADY
GRADED A+ // BRAND NEW!!
The level of the customer value hierarchy that represents
the marketer's world (as opposed to the customers world)
is:
A) Attributes
B) Consequences
C) Desired end states
D) Values - ....ANSWER...A) Attributes
What kind of car did Dr. Moon have when he was 23 -
....ANSWER...Orange/ red MG sports car, soft top
,What is important to customers _____ over time. -
....ANSWER...Changes
What makes customer's perception of value change? -
....ANSWER...- The environment (economy and trends)
- Consumers life changes
- changes from other company
Which of the following terms is NOT a term we've used to
describe key elements of customer value?
A) Trade-off
B) Interaction
C) satisfaction
D) Goal-driven
E) Dynamic
F) Relative - ....ANSWER...C) Satisfaction
Tradeoff, Interactive, Relative, Goal-Driven, Dynamic are
five aspects of what? - ....ANSWER...Customer Value
,What does a customer-value oriented firm look like? -
....ANSWER...-Commitment to innovation
-A "customer value culture"
-Organize everything they do as a company around
delivering customer value
-continuous learning about customers
Which of the characteristics of customer value makes
"commitment to innovation" so important?
A) customer value is a tradeoff
B) customer value is interactive
C) customer value is relative
D) customer value is goal-driven
E) Customer value is dynamic - ....ANSWER...E)
Customer value is dynamic
Customer value learning takes many forms such as ____ -
....ANSWER...-value hierarchies
-value maps
-other analytical tools
, Customer learning methods: - ....ANSWER...-customer
interaction (sales call reports, presentations)
-customer research (interviews, panels, surveys)
-3rd party customer research (consultants)
-Secondary reports (journals, industry reports, etc.)
-Analyzing market trends
-analyzing customer complaints
-mining customer databased to look for buying patterns,
marketing segments, and changes in buying patterns
Customer value strategy process - ....ANSWER...1.
identify the value
2. choose the value
3. provide the value
4. communicate the value
5. assess the delivered value
(all of these provide a competitive advantage)
The final step in the customer value strategy process is
____
QUESTIONS WITH DETAILED
VERIFIED ANSWERS (100%
CORRECT ANSWERS) /ALREADY
GRADED A+ // BRAND NEW!!
The level of the customer value hierarchy that represents
the marketer's world (as opposed to the customers world)
is:
A) Attributes
B) Consequences
C) Desired end states
D) Values - ....ANSWER...A) Attributes
What kind of car did Dr. Moon have when he was 23 -
....ANSWER...Orange/ red MG sports car, soft top
,What is important to customers _____ over time. -
....ANSWER...Changes
What makes customer's perception of value change? -
....ANSWER...- The environment (economy and trends)
- Consumers life changes
- changes from other company
Which of the following terms is NOT a term we've used to
describe key elements of customer value?
A) Trade-off
B) Interaction
C) satisfaction
D) Goal-driven
E) Dynamic
F) Relative - ....ANSWER...C) Satisfaction
Tradeoff, Interactive, Relative, Goal-Driven, Dynamic are
five aspects of what? - ....ANSWER...Customer Value
,What does a customer-value oriented firm look like? -
....ANSWER...-Commitment to innovation
-A "customer value culture"
-Organize everything they do as a company around
delivering customer value
-continuous learning about customers
Which of the characteristics of customer value makes
"commitment to innovation" so important?
A) customer value is a tradeoff
B) customer value is interactive
C) customer value is relative
D) customer value is goal-driven
E) Customer value is dynamic - ....ANSWER...E)
Customer value is dynamic
Customer value learning takes many forms such as ____ -
....ANSWER...-value hierarchies
-value maps
-other analytical tools
, Customer learning methods: - ....ANSWER...-customer
interaction (sales call reports, presentations)
-customer research (interviews, panels, surveys)
-3rd party customer research (consultants)
-Secondary reports (journals, industry reports, etc.)
-Analyzing market trends
-analyzing customer complaints
-mining customer databased to look for buying patterns,
marketing segments, and changes in buying patterns
Customer value strategy process - ....ANSWER...1.
identify the value
2. choose the value
3. provide the value
4. communicate the value
5. assess the delivered value
(all of these provide a competitive advantage)
The final step in the customer value strategy process is
____
