BUAD 332 EXAM 2 COMPLETE 300
EXAM QUESTIONS WITH
DETAILED VERIFIED ANSWERS
(100% CORRECT ANSWERS)
/ALREADY GRADED A+ // BRAND
NEW!!
When deciding on a value proposition, what is the
question asked? - ....ANSWER...What do our customers
think about when they think about us?
What is market segmentation? - ....ANSWER...Dividing a
market into smaller groups with distinct needs,
characteristics, or behaviors that might require separate
marketing strategies or mixes
What is the main goal of market segmentation? -
....ANSWER...To take a heterogenous group of customers
and dividing them into more homogenous groups
,Which market segmentation variable deals with a world
region or country, city or metro size, density, and climate?
- ....ANSWER...Geographic
Which market segmentation variable deals with age,
gender, family size, life cycle, income, occupation,
education, race, religion, generation, and nationality? -
....ANSWER...Demographic
Which market segmentation variable is the most popular
and easier to measure than most variables? -
....ANSWER...Demographic
Hardee's playing on gender in its commercial is an example
of what kind of segmentation? -
....ANSWER...Demographic
Dove Men's Shampoo is an example of what kind of
marketing segmentation? - ....ANSWER...Gender
,Manufacturers having different grades of products for
different marketers like Honda also having Acuras is an
example of what kind of market segmentation? -
....ANSWER...Income
Which market segmentation variable divides a market
into different groups based on social class, lifestyle, and
personality characteristics? -
....ANSWER...Psychographic
Michelob Ultra uses what kind of market segmentation in
their commercials? - ....ANSWER...Psychographics
(Targeted at athletic individuals because of low carb)
What market segmentation variable divides buyers into
groups based on consumer knowledge, attitudes, uses, or
responses to a product? - ....ANSWER...Behavioral
Behavioral segmentation is split into what three things? -
....ANSWER...User status, usage rate, and loyalty status
, The Pepsi Challenge was an example of what kind of
behavioral market segmentation? - ....ANSWER...Loyalty
status
True or False: Marketers only use one market
segmentation variable. - ....ANSWER...False
Business marketers can only use -
....ANSWER...Operating characteristics, purchasing
approaches, situational factors, and personal
characteristics
What are the requirements for effective segmentation? -
....ANSWER...They must be measurable, accessible,
substantial, differentiable, and actionable
What is targeting? - ....ANSWER...Selecting the market
segments that will become the chosen targets of
opportunity
How do marketers decide which segments are most
attractive? - ....ANSWER...Segment size and growth,
EXAM QUESTIONS WITH
DETAILED VERIFIED ANSWERS
(100% CORRECT ANSWERS)
/ALREADY GRADED A+ // BRAND
NEW!!
When deciding on a value proposition, what is the
question asked? - ....ANSWER...What do our customers
think about when they think about us?
What is market segmentation? - ....ANSWER...Dividing a
market into smaller groups with distinct needs,
characteristics, or behaviors that might require separate
marketing strategies or mixes
What is the main goal of market segmentation? -
....ANSWER...To take a heterogenous group of customers
and dividing them into more homogenous groups
,Which market segmentation variable deals with a world
region or country, city or metro size, density, and climate?
- ....ANSWER...Geographic
Which market segmentation variable deals with age,
gender, family size, life cycle, income, occupation,
education, race, religion, generation, and nationality? -
....ANSWER...Demographic
Which market segmentation variable is the most popular
and easier to measure than most variables? -
....ANSWER...Demographic
Hardee's playing on gender in its commercial is an example
of what kind of segmentation? -
....ANSWER...Demographic
Dove Men's Shampoo is an example of what kind of
marketing segmentation? - ....ANSWER...Gender
,Manufacturers having different grades of products for
different marketers like Honda also having Acuras is an
example of what kind of market segmentation? -
....ANSWER...Income
Which market segmentation variable divides a market
into different groups based on social class, lifestyle, and
personality characteristics? -
....ANSWER...Psychographic
Michelob Ultra uses what kind of market segmentation in
their commercials? - ....ANSWER...Psychographics
(Targeted at athletic individuals because of low carb)
What market segmentation variable divides buyers into
groups based on consumer knowledge, attitudes, uses, or
responses to a product? - ....ANSWER...Behavioral
Behavioral segmentation is split into what three things? -
....ANSWER...User status, usage rate, and loyalty status
, The Pepsi Challenge was an example of what kind of
behavioral market segmentation? - ....ANSWER...Loyalty
status
True or False: Marketers only use one market
segmentation variable. - ....ANSWER...False
Business marketers can only use -
....ANSWER...Operating characteristics, purchasing
approaches, situational factors, and personal
characteristics
What are the requirements for effective segmentation? -
....ANSWER...They must be measurable, accessible,
substantial, differentiable, and actionable
What is targeting? - ....ANSWER...Selecting the market
segments that will become the chosen targets of
opportunity
How do marketers decide which segments are most
attractive? - ....ANSWER...Segment size and growth,
