BMW CASE STUDY EXAM QUESTIONS
AND ANSWERS
What segment in the market is BMW in - Answer-the upper segment
first car BMW produced - Answer-501 model
What part of BMW are they most known for - Answer-Their engines
6 cylinder engine nickname - Answer-turbine
what did BMW develop a strong skillset in over time - Answer-creating fuel-efficient tube
diesel engines
What is central to BMWs value proposition - Answer-fun driving experience and active
handling
Major competency BMW created "head unit" - Answer-I Drive - new kind of control and
entertainment consel that was a joystick type knob
when was the first BMW automated car prototype presented - Answer-2014 at
consumer electronic show in Las Vegas
Tech used in BMW automated car - Answer-360 degree radar tech and sensors and
emergency stop assistant for health issues of driver
BMW Top four strengths - Answer-1) Brand Reputation
2) Handling, engines, and traction motors
3) IT Integration
4) Environmentally friendly vehicles
How is BMW environmentally friendly - Answer--80% of cars recycled materials
- researched dual fuel engines, hydrogen driven cars, and hybrid cars
The first autonomous (automatic, unmanned) Car - Answer-2204,2005,200y Urban
Challenges conducted by DARPA
Tech at the core of self driving cars - Answer-Computer chips- CPUs and GPUs
Two companies in charge of CPUs and GPUS - Answer-Intel and NVIDIA
New tech working on for self driving cars - Answer-Quantum Computers
Different modes of autonomous cars - Answer-- Self parking
AND ANSWERS
What segment in the market is BMW in - Answer-the upper segment
first car BMW produced - Answer-501 model
What part of BMW are they most known for - Answer-Their engines
6 cylinder engine nickname - Answer-turbine
what did BMW develop a strong skillset in over time - Answer-creating fuel-efficient tube
diesel engines
What is central to BMWs value proposition - Answer-fun driving experience and active
handling
Major competency BMW created "head unit" - Answer-I Drive - new kind of control and
entertainment consel that was a joystick type knob
when was the first BMW automated car prototype presented - Answer-2014 at
consumer electronic show in Las Vegas
Tech used in BMW automated car - Answer-360 degree radar tech and sensors and
emergency stop assistant for health issues of driver
BMW Top four strengths - Answer-1) Brand Reputation
2) Handling, engines, and traction motors
3) IT Integration
4) Environmentally friendly vehicles
How is BMW environmentally friendly - Answer--80% of cars recycled materials
- researched dual fuel engines, hydrogen driven cars, and hybrid cars
The first autonomous (automatic, unmanned) Car - Answer-2204,2005,200y Urban
Challenges conducted by DARPA
Tech at the core of self driving cars - Answer-Computer chips- CPUs and GPUs
Two companies in charge of CPUs and GPUS - Answer-Intel and NVIDIA
New tech working on for self driving cars - Answer-Quantum Computers
Different modes of autonomous cars - Answer-- Self parking
