Assignment 3 Semester 1 2025
Unique #:
Due Date: 19 May 2025
Detailed solutions, explanations, workings
and references.
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, TABLE OF CONTENTS
INTRODUCTION ...................................................................................................... 3
QUESTION 1: CORPORATE SOCIAL RESPONSIBILITY (CSR) PROGRAMMES
FOR JAGERSFONTEIN DEVELOPMENT (PTY) LTD............................................. 3
1. Environmental Rehabilitation Programme ......................................................... 3
2. Community Support and Relief Programme...................................................... 4
3. Infrastructure Rebuilding and Maintenance Programme ................................... 4
4. Disaster Preparedness and Safety Education Programme ............................... 4
QUESTION 2 COMMUNICATION PLAN: JAGERSFONTEIN DAM COLLAPSE
CRISIS RESPONSE ................................................................................................ 4
1. Situation Analysis .............................................................................................. 4
2. Communication Objectives ............................................................................... 5
3. Target Audience ................................................................................................ 5
4. Key Messages .................................................................................................. 5
5. Communication Channels ................................................................................. 5
6. Evaluation ......................................................................................................... 6
QUESTION 3 COMMUNICATION TOOLS. ............................................................. 6
QUESTION 4 ATTRIBUTES OF A GOOD PUBLIC RELATIONS CSR
COMMUNICATION. ................................................................................................. 8
1. Transparency .................................................................................................... 8
2. Consistency ...................................................................................................... 8
3. Community Relevance ...................................................................................... 8
4. Timeliness ......................................................................................................... 8
5. Empathy and Respect ................................................................................... 9
CONCLUSION ......................................................................................................... 9
REFERENCES ......................................................................................................... 9
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