UTK Marketplace Exam
Questions & Answers
When does the company go to the test market in the simulation? - ANSWERSQuarter 2-
How much money was invested in the company in Quarter 1 of the simulation -
ANSWERS1,500,000
True or false? Customers buy benefits, not components or features - ANSWERStrue
In the simulation, where are the bikes manufactured? - ANSWERSBangalore
In the simulation, what is a business advantage of using 3-D printing technology for
manufacturing bikes - ANSWERSthe sales outlets can operate without inventory
What is the purpose of a balanced scorecard? - ANSWERSto measure the overall performance of
a company
In the simulation, which stage of the product life cycle is the industry currently in? -
ANSWERSintroduction
In the simulation, how did the company raise 500,000 in Quarter 2? - ANSWERSsell stock to the
executive team
What is the minimum amount of money that should be in the cash account in the financial
projections in the simulation? - ANSWERS300,000
, What is a typical rebate range? - ANSWERS50-100
True or false? Operating capacity should be higher than fixed capacity. - ANSWERSfalse
In the simulation, which information does marketing research include? Choose all that apply. -
ANSWERSprice willing to pay, market potential, customer needs
Which market segment in the simulation has the highest "price willing to pay"? -
ANSWERSspeed
If the company deposits money in a certificate of deposit in the simulation, what is the quarterly
interest rate it will receive? - ANSWERS1.5%
Which information should be considered when making price and priority decisions in the
simulation? - ANSWERSprice willing to pay, cost of production
How much money was invested in company in Quarter 3 - ANSWERS500,000
True or false? The company needs to have positive retained earnings by Quarter 3 of the
simulation. - ANSWERSfalse
In the simulation, how can overtime pay be useful for the business? - ANSWERSit can increase
operating capacity if demand exceeds projections
Which indicator on the balanced scorecard measures the executive team's ability to manage
debt as a resource? - ANSWERSfinancial risk
Questions & Answers
When does the company go to the test market in the simulation? - ANSWERSQuarter 2-
How much money was invested in the company in Quarter 1 of the simulation -
ANSWERS1,500,000
True or false? Customers buy benefits, not components or features - ANSWERStrue
In the simulation, where are the bikes manufactured? - ANSWERSBangalore
In the simulation, what is a business advantage of using 3-D printing technology for
manufacturing bikes - ANSWERSthe sales outlets can operate without inventory
What is the purpose of a balanced scorecard? - ANSWERSto measure the overall performance of
a company
In the simulation, which stage of the product life cycle is the industry currently in? -
ANSWERSintroduction
In the simulation, how did the company raise 500,000 in Quarter 2? - ANSWERSsell stock to the
executive team
What is the minimum amount of money that should be in the cash account in the financial
projections in the simulation? - ANSWERS300,000
, What is a typical rebate range? - ANSWERS50-100
True or false? Operating capacity should be higher than fixed capacity. - ANSWERSfalse
In the simulation, which information does marketing research include? Choose all that apply. -
ANSWERSprice willing to pay, market potential, customer needs
Which market segment in the simulation has the highest "price willing to pay"? -
ANSWERSspeed
If the company deposits money in a certificate of deposit in the simulation, what is the quarterly
interest rate it will receive? - ANSWERS1.5%
Which information should be considered when making price and priority decisions in the
simulation? - ANSWERSprice willing to pay, cost of production
How much money was invested in company in Quarter 3 - ANSWERS500,000
True or false? The company needs to have positive retained earnings by Quarter 3 of the
simulation. - ANSWERSfalse
In the simulation, how can overtime pay be useful for the business? - ANSWERSit can increase
operating capacity if demand exceeds projections
Which indicator on the balanced scorecard measures the executive team's ability to manage
debt as a resource? - ANSWERSfinancial risk
