answers graded A+ updated
1. POWER Ability to influence ones attitude, beliefs, values, and
communication
2. why is power a not a "standalone" characteristic.
relational concept? one cannot have power without another granting such
control.
3. French and Ravens 5 power 1. reward
bases 2. coercive
3. expert
4. legitimate
5. referent
4. 1. Reward Power power is granted because the other person has the ability
to provide
a reward for a given behavior or attitude change.
ex. if you take your sister to school, you will get a bonus in
your weekly allowance
5. 2. coercive power the other person has the ability to administer
punishments or re-
move rewards.
ex. if you don't take your sister to school, you will not get
an al- lowance
6. 3. Expert Power when a person is perceived as having expertise or
specialized knowl-
edge on a given subject.
ex. taking trisha to meet with a counselor and the counselor
telling her the best she can do to help out the family out is
comply with her parents request
7. 4. Legitimate Power person who has rights by virtue of their position, role, or
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, Exam 2 COMM 414 CSULB CH. 4 with verified
answers graded A+ updated
title to
influence attitudes and/or behaviors
ex. while you still live at home, your parents are the "rule
makers" and she must abide by their rules.
8. 5. Referent Power
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