Digital Marketing (Week 1 to Week 3) 104
Questions with Certified Solutions
What are the steps in Planning and Strategizing for digital marketing? - Answer1.
Think: Research, plan and build a strategy. Use the opportunities of digital to meet
communication, market and product challenges.
2. Create: Make beautiful assets, from websites and videos to banner adverts and
applications.
3. Engage: Use channels to drive traffic to those assets and build relationships with
customers.
4. Retain: Use channels to offer consistent value and grow long term customer
relationships
5. Optimize: Track and analyze to understand how assets and campaigns are
performing. Derive insight to improve and test assets and campaigns.
What is the importance of the "Think" step when creating a plan and strategy for digital
marketing? - AnswerBefore you execute digital campaigns, you need to plan them.
You need to research and understand your product, your communication challenges,
your market, your competitors and, of course, your consumers.
What elements are involved in the "Think" phase of digital marketing? -
AnswerStrategy and Context:
- How the internet has changed and challenged the world in which we market
- How to use digital tools and tactics for effective marketing strategies
- Understand the foundations of marketing strategy
Understanding Customer Behavior:
- What are the latest thinking in consumer behavior, necessary for creating products,
services, and communications strategies that people want to engage with
Data-Driven Decision Making:
- What are the considerations and steps required to be a data-driven organization
- Discover the benefits of utilizing your customer data effectively
Market Research:
- How to use the Internet to understand audiences and campaigns
- The Internet was originally developed as an academic tool for sharing research. This
is ideal for savvy marketers
,What is Strategy? - AnswerIt indicates the most advantageous direction for an
organization to take over a defined period of time.
It outlines which tactics and means should be used to execute this direction.
What is Marketing? - AnswerThe creation and satisfaction of demand for your
product, service, or ideas. If all goes well, this demand should translate into sales, and
ultimately, revenue.
The science and art of exploring, creating, and delivering value to satisfy the needs of a
target market at a profit. It identifies unfulfilled needs and desires.
It defines, measures, and quantifies the size of the identified market and the profit
potential.
What is the difference between 'traditional' Marketing and Digital Marketing? -
AnswerThere is no difference, practically one and the same aside from digital being
specific to a medium.
What is the goal of Marketing? - AnswerThe aim of any marketing is to keep and grow
a customer base and stimulate sales in the future.
What is the purpose of a Marketing strategy? - AnswerTo determine what the
business is about and to then address the business or branch challenge, or objective
that has been revealed.
An effective strategy involves making a series of well-informed decisions about how the
brand, product or service should be promoted.
What questions does Business and Brand Strategy Answer? - Answer- What is the
business challenge we are facing that prevents us from making more revenue?
- What business objective should we strive for in order to increase the money in the
bank accounts?
The end goal of any business is to make profits in one way or another.
True or False:
The brand that attempts to be all things to all people proves to be a focused and clear
business. - AnswerFalse:
This brand marketing everything to everyone risks becoming unfocused or losing the
clarity of its value proposition.
, What is Situational Analysis? - AnswerDetailed assessment of the environment,
including an evaluation of the consumer, the competition, and other factors that may
affect the program or business
What are the Four Pillars of Situational Analysis? - Answer- Understanding the
Environment
- Understanding the Business
- Understanding the Customers
- Understanding the Competitors
When trying to understand the environment of a company, we utilize PESTLE Analysis.
What is PESTLE Analsysis? - AnswerAn analysis of the business and brand
environment that considers
Political, Economic, Social, Technological, Legal, and Environmental (PESTLE)
influences to identify a clear set of considerations or issues pertinent to the marketing
strategy.
True or False:
There are several marketing models that can be used to understand the business and
brand with which you are working.
It's essential for all marketing messages to encapsulate the brand's identity and
objectives - AnswerTrue
What are some crucial considerations for a Company Brand itself? - Answer- What
does it stand for?
- What does it mean?
- What associations, ideas, emotions, and benefits do people associate with it?
- What makes it unique?
What are the elements included within the Brand Pyramid? - Answer1. Product
Attributes and Features: Describe all the features of yours product.
2. Functional Benefits: Find what problem you product or service solves and list the
benefits.
3. Emotional Benefits: Detail how your product or service makes the customer feel.
4. Brand / Product Persona: Describe what type of person is going to use your product.
5. Brand Essence: Specify why customers should care about your brand.
Questions with Certified Solutions
What are the steps in Planning and Strategizing for digital marketing? - Answer1.
Think: Research, plan and build a strategy. Use the opportunities of digital to meet
communication, market and product challenges.
2. Create: Make beautiful assets, from websites and videos to banner adverts and
applications.
3. Engage: Use channels to drive traffic to those assets and build relationships with
customers.
4. Retain: Use channels to offer consistent value and grow long term customer
relationships
5. Optimize: Track and analyze to understand how assets and campaigns are
performing. Derive insight to improve and test assets and campaigns.
What is the importance of the "Think" step when creating a plan and strategy for digital
marketing? - AnswerBefore you execute digital campaigns, you need to plan them.
You need to research and understand your product, your communication challenges,
your market, your competitors and, of course, your consumers.
What elements are involved in the "Think" phase of digital marketing? -
AnswerStrategy and Context:
- How the internet has changed and challenged the world in which we market
- How to use digital tools and tactics for effective marketing strategies
- Understand the foundations of marketing strategy
Understanding Customer Behavior:
- What are the latest thinking in consumer behavior, necessary for creating products,
services, and communications strategies that people want to engage with
Data-Driven Decision Making:
- What are the considerations and steps required to be a data-driven organization
- Discover the benefits of utilizing your customer data effectively
Market Research:
- How to use the Internet to understand audiences and campaigns
- The Internet was originally developed as an academic tool for sharing research. This
is ideal for savvy marketers
,What is Strategy? - AnswerIt indicates the most advantageous direction for an
organization to take over a defined period of time.
It outlines which tactics and means should be used to execute this direction.
What is Marketing? - AnswerThe creation and satisfaction of demand for your
product, service, or ideas. If all goes well, this demand should translate into sales, and
ultimately, revenue.
The science and art of exploring, creating, and delivering value to satisfy the needs of a
target market at a profit. It identifies unfulfilled needs and desires.
It defines, measures, and quantifies the size of the identified market and the profit
potential.
What is the difference between 'traditional' Marketing and Digital Marketing? -
AnswerThere is no difference, practically one and the same aside from digital being
specific to a medium.
What is the goal of Marketing? - AnswerThe aim of any marketing is to keep and grow
a customer base and stimulate sales in the future.
What is the purpose of a Marketing strategy? - AnswerTo determine what the
business is about and to then address the business or branch challenge, or objective
that has been revealed.
An effective strategy involves making a series of well-informed decisions about how the
brand, product or service should be promoted.
What questions does Business and Brand Strategy Answer? - Answer- What is the
business challenge we are facing that prevents us from making more revenue?
- What business objective should we strive for in order to increase the money in the
bank accounts?
The end goal of any business is to make profits in one way or another.
True or False:
The brand that attempts to be all things to all people proves to be a focused and clear
business. - AnswerFalse:
This brand marketing everything to everyone risks becoming unfocused or losing the
clarity of its value proposition.
, What is Situational Analysis? - AnswerDetailed assessment of the environment,
including an evaluation of the consumer, the competition, and other factors that may
affect the program or business
What are the Four Pillars of Situational Analysis? - Answer- Understanding the
Environment
- Understanding the Business
- Understanding the Customers
- Understanding the Competitors
When trying to understand the environment of a company, we utilize PESTLE Analysis.
What is PESTLE Analsysis? - AnswerAn analysis of the business and brand
environment that considers
Political, Economic, Social, Technological, Legal, and Environmental (PESTLE)
influences to identify a clear set of considerations or issues pertinent to the marketing
strategy.
True or False:
There are several marketing models that can be used to understand the business and
brand with which you are working.
It's essential for all marketing messages to encapsulate the brand's identity and
objectives - AnswerTrue
What are some crucial considerations for a Company Brand itself? - Answer- What
does it stand for?
- What does it mean?
- What associations, ideas, emotions, and benefits do people associate with it?
- What makes it unique?
What are the elements included within the Brand Pyramid? - Answer1. Product
Attributes and Features: Describe all the features of yours product.
2. Functional Benefits: Find what problem you product or service solves and list the
benefits.
3. Emotional Benefits: Detail how your product or service makes the customer feel.
4. Brand / Product Persona: Describe what type of person is going to use your product.
5. Brand Essence: Specify why customers should care about your brand.
