UF PUR3000 Exam 2| 80 Questions with Verified Answers
Professions draw upon a specialized body of knowledge based primarily on which one
of the following? - CORRECT ANSWER Theory developed through research
Many public relations leaders have argued that public relations should act as the
______________ of their organization. - CORRECT ANSWER ethical conscience
Although all of the following apply, which one is the primary purpose for establishing
professional codes of ethics and standards of performance? - CORRECT ANSWER
Protect the clients
The "fiduciary relationship" differentiates professionals from other skilled practitioners.
Which one of the following best represents the nature of a fiduciary relationship? -
CORRECT ANSWER Professionals hold you and your possessions in trust, and are
obliged to act in your best interest.
If public relations is an emerging profession, society should benefit in several important
ways. Which one of the following is NOT considered a benefit? - CORRECT ANSWER
Public relations practitioners strive to develop recommendations concerning
communication strategy in the marketing plan and help management relate decisions to
corporate goals.
Codes of ethics for public relations practitioners have little impact unless they are
accepted and applied by their employers. Which two of the following practices is NOT
used by public relations firms to encourage ethical practice among their employees? -
CORRECT ANSWER D. Requiring all new employees to have taken at least three of
the five courses prescribed by the Commission on Public Relations Education
E. Requiring all new employees to be accredited in public relations (APR)
Which of the following professional values from the PRSA Code of Ethics requires
practitioners to "adhere to the highest standards of accuracy and truth . . . in
communicating with the public"? - CORRECT ANSWER honesty
Which of the following core principles from the PRSA Code of Ethics requires
practitioners to "be honest and accurate in all communications"? - CORRECT ANSWER
Disclosure of information
Edward L. Bernays for decades pointed to the absence of which one of the following as
a major factor keeping public relations from being recognized as a profession? -
CORRECT ANSWER Licensing
, According to the late Edward L. Bernays and other advocates, licensing is necessary to
preserve the well-being of society by doing which one of the following? - CORRECT
ANSWER Excluding those not properly qualified
Opponents of licensing for public relations practitioners raise what Constitutional
issue(s) as the major obstacle(s) to state licensing in the United States? - CORRECT
ANSWER Compelling state interest and freedom of expression
The argument that licensing would "professionalize the practice" has no legal basis
because: - CORRECT ANSWER Licensing cannot be imposed simply for the benefit of
an occupational group
Although public relations is an unlicensed field, practitioners may obtain a form of
professional status and credentialing by which of the following? - CORRECT ANSWER
A strongly enforced accreditation program
Practitioners who successfully complete the Universal Accreditation Board's portfolio
presentation, panel interview, and computer-based examination are allowed to use
which of the following after their names? - CORRECT ANSWER Accredited in Public
Relations
Administrative law include rules and decisions written by government agencies
established by statute to write and enforce rules in regulated areas and activities—such
as mass communication, public trading of stocks, and labor relations. Which of the
following supersedes (overrules) administrative law? - CORRECT ANSWER Statutory
law
If a state legislature passes and the governor signs a law that grants public relations the
status of a profession that requires a state license in order to practice, which of the
following would take precedence and lead to the law being reversed? - CORRECT
ANSWER U.S. Constitution
Freedom of expression is protected from government control in the United States by
which one of the following? - CORRECT ANSWER First Amendment
Which of the following rights is NOT protected explicitly by the First Amendment? -
CORRECT ANSWER Freedom of publicity
Which one of the following rights is protected by the First Amendment? - CORRECT
ANSWER Print media have the right to choose what to publish and what not to publish.
The Freedom of Information Act of 1966 is designed primarily to do which one of the
following? - CORRECT ANSWER To promote full disclosure from the executive branch
of government
Professions draw upon a specialized body of knowledge based primarily on which one
of the following? - CORRECT ANSWER Theory developed through research
Many public relations leaders have argued that public relations should act as the
______________ of their organization. - CORRECT ANSWER ethical conscience
Although all of the following apply, which one is the primary purpose for establishing
professional codes of ethics and standards of performance? - CORRECT ANSWER
Protect the clients
The "fiduciary relationship" differentiates professionals from other skilled practitioners.
Which one of the following best represents the nature of a fiduciary relationship? -
CORRECT ANSWER Professionals hold you and your possessions in trust, and are
obliged to act in your best interest.
If public relations is an emerging profession, society should benefit in several important
ways. Which one of the following is NOT considered a benefit? - CORRECT ANSWER
Public relations practitioners strive to develop recommendations concerning
communication strategy in the marketing plan and help management relate decisions to
corporate goals.
Codes of ethics for public relations practitioners have little impact unless they are
accepted and applied by their employers. Which two of the following practices is NOT
used by public relations firms to encourage ethical practice among their employees? -
CORRECT ANSWER D. Requiring all new employees to have taken at least three of
the five courses prescribed by the Commission on Public Relations Education
E. Requiring all new employees to be accredited in public relations (APR)
Which of the following professional values from the PRSA Code of Ethics requires
practitioners to "adhere to the highest standards of accuracy and truth . . . in
communicating with the public"? - CORRECT ANSWER honesty
Which of the following core principles from the PRSA Code of Ethics requires
practitioners to "be honest and accurate in all communications"? - CORRECT ANSWER
Disclosure of information
Edward L. Bernays for decades pointed to the absence of which one of the following as
a major factor keeping public relations from being recognized as a profession? -
CORRECT ANSWER Licensing
, According to the late Edward L. Bernays and other advocates, licensing is necessary to
preserve the well-being of society by doing which one of the following? - CORRECT
ANSWER Excluding those not properly qualified
Opponents of licensing for public relations practitioners raise what Constitutional
issue(s) as the major obstacle(s) to state licensing in the United States? - CORRECT
ANSWER Compelling state interest and freedom of expression
The argument that licensing would "professionalize the practice" has no legal basis
because: - CORRECT ANSWER Licensing cannot be imposed simply for the benefit of
an occupational group
Although public relations is an unlicensed field, practitioners may obtain a form of
professional status and credentialing by which of the following? - CORRECT ANSWER
A strongly enforced accreditation program
Practitioners who successfully complete the Universal Accreditation Board's portfolio
presentation, panel interview, and computer-based examination are allowed to use
which of the following after their names? - CORRECT ANSWER Accredited in Public
Relations
Administrative law include rules and decisions written by government agencies
established by statute to write and enforce rules in regulated areas and activities—such
as mass communication, public trading of stocks, and labor relations. Which of the
following supersedes (overrules) administrative law? - CORRECT ANSWER Statutory
law
If a state legislature passes and the governor signs a law that grants public relations the
status of a profession that requires a state license in order to practice, which of the
following would take precedence and lead to the law being reversed? - CORRECT
ANSWER U.S. Constitution
Freedom of expression is protected from government control in the United States by
which one of the following? - CORRECT ANSWER First Amendment
Which of the following rights is NOT protected explicitly by the First Amendment? -
CORRECT ANSWER Freedom of publicity
Which one of the following rights is protected by the First Amendment? - CORRECT
ANSWER Print media have the right to choose what to publish and what not to publish.
The Freedom of Information Act of 1966 is designed primarily to do which one of the
following? - CORRECT ANSWER To promote full disclosure from the executive branch
of government
