STC 259 Final Exam 90 Questions with Verified Answers
The current definition of public relations is that it is used ________.
as a method of persuasion
to foster mutual understanding
to link management with employees
as an offshoot of advertising - CORRECT ANSWER to foster mutual understanding
Evidence of increasingly integrated communication is seen by the fact that it is
common for public relations firms to work in conjunction with _______.
college educators
advertising agencies
newspaper reporters
government agencies - CORRECT ANSWER advertising agencies
_________ was one of the first female pioneers in the field of public relations and
is noted for promoting media coverage of the first NAACP convention in the
South.
Doris Fleishman
Susan Henry
Ivy Lee
Eleanor Roosevelt - CORRECT ANSWER Doris Fleishman
While a journalist must act as an objective observer, a public relations specialist is
seen as a( n) _________.
source
bystander
reporter
advocate - CORRECT ANSWER advocate
,During her interview, Marilyn told the manager of the public relations department
that she was "highly organized" and "detail oriented." Which of the essential
abilities is Marilyn describing?
planning expertise
social media expertise
financial foundations
problem-solving ability - CORRECT ANSWER planning expertise
A public relations staff is limited by concurring authority when _________.
projects are out-sourced due to staff cuts
it is required to provide a monthly activity report to executives
the materials it produces must be reviewed by the legal department
it must allocate a budget across a variety of media types - CORRECT ANSWER the
materials it produces must be reviewed by the legal department
The most recent addition to the list of essential abilities needed to pursue a public
relations career is _______.
expertise in social media
business/economics competence
problem-solving ability
research ability - CORRECT ANSWER expertise in social media
In the 1900s, Ivy Ledbetter Lee introduced a new practice model for public
relations known as ____________.
the Publicity Bureau
the pseudoevent
puffery
public information - CORRECT ANSWER public information
It is common for there to be an internal clash between the public relations and
human resource departments over which of the following issues?
the appropriation of budget dollars
, the definition of key publics
the responsibility of employee communication
the effect of public statements on current litigation - CORRECT ANSWER the
responsibility of employee communication
Maria wrote a press release detailing the new product line and e-mailed it to five
magazines. Two of the magazines decided to do a story on the product and
contacted her company for more information. Her press release is a form of
_______.
publicity
public affairs
broadcasting
advertising - CORRECT ANSWER publicity
What did the intern at Dolce & Gabbana say was the biggest lesson she learned
from her six-week experience?
A public relations professional in any business must be able to think for him or
herself.
Public relations in the fashion industry is different from other professions because
it doesn't involve any basic business knowledge.
The fashion industry is very private with little public interaction.
Public relations tasks tend to be mundane with little variety. - CORRECT ANSWER
A public relations professional in any business must be able to think for him or
herself.
The most frequently outsourced public relations activity is ________.
publicity
strategy and planning
event planning
writing and communications - CORRECT ANSWER writing and communications
According to the text, which of the following qualities was NOT cited by
employers as a skill needed to be considered for employment in public relations?
The current definition of public relations is that it is used ________.
as a method of persuasion
to foster mutual understanding
to link management with employees
as an offshoot of advertising - CORRECT ANSWER to foster mutual understanding
Evidence of increasingly integrated communication is seen by the fact that it is
common for public relations firms to work in conjunction with _______.
college educators
advertising agencies
newspaper reporters
government agencies - CORRECT ANSWER advertising agencies
_________ was one of the first female pioneers in the field of public relations and
is noted for promoting media coverage of the first NAACP convention in the
South.
Doris Fleishman
Susan Henry
Ivy Lee
Eleanor Roosevelt - CORRECT ANSWER Doris Fleishman
While a journalist must act as an objective observer, a public relations specialist is
seen as a( n) _________.
source
bystander
reporter
advocate - CORRECT ANSWER advocate
,During her interview, Marilyn told the manager of the public relations department
that she was "highly organized" and "detail oriented." Which of the essential
abilities is Marilyn describing?
planning expertise
social media expertise
financial foundations
problem-solving ability - CORRECT ANSWER planning expertise
A public relations staff is limited by concurring authority when _________.
projects are out-sourced due to staff cuts
it is required to provide a monthly activity report to executives
the materials it produces must be reviewed by the legal department
it must allocate a budget across a variety of media types - CORRECT ANSWER the
materials it produces must be reviewed by the legal department
The most recent addition to the list of essential abilities needed to pursue a public
relations career is _______.
expertise in social media
business/economics competence
problem-solving ability
research ability - CORRECT ANSWER expertise in social media
In the 1900s, Ivy Ledbetter Lee introduced a new practice model for public
relations known as ____________.
the Publicity Bureau
the pseudoevent
puffery
public information - CORRECT ANSWER public information
It is common for there to be an internal clash between the public relations and
human resource departments over which of the following issues?
the appropriation of budget dollars
, the definition of key publics
the responsibility of employee communication
the effect of public statements on current litigation - CORRECT ANSWER the
responsibility of employee communication
Maria wrote a press release detailing the new product line and e-mailed it to five
magazines. Two of the magazines decided to do a story on the product and
contacted her company for more information. Her press release is a form of
_______.
publicity
public affairs
broadcasting
advertising - CORRECT ANSWER publicity
What did the intern at Dolce & Gabbana say was the biggest lesson she learned
from her six-week experience?
A public relations professional in any business must be able to think for him or
herself.
Public relations in the fashion industry is different from other professions because
it doesn't involve any basic business knowledge.
The fashion industry is very private with little public interaction.
Public relations tasks tend to be mundane with little variety. - CORRECT ANSWER
A public relations professional in any business must be able to think for him or
herself.
The most frequently outsourced public relations activity is ________.
publicity
strategy and planning
event planning
writing and communications - CORRECT ANSWER writing and communications
According to the text, which of the following qualities was NOT cited by
employers as a skill needed to be considered for employment in public relations?
