Average Daily Rate (ADR) - Answers a rate based on total sales for the day divided by the total number
of sold rooms.
back of the house - Answers area in the hospitality business that guests usually do not see
Booking Engine - Answers The online reservations system that enables guests to check room availability
and rates, and book rooms.
Buying Cycle - Answers The research process your potential guests go through
Central Reservation System - Answers The ability of guests to make a reservation for one out of a
number of hotels
Efficiency Room - Answers Apartment hotels (kitchenette, living area, etc)
Global Distribution System - Answers International computer reservation system that accesses many
databases of suppliers, airliners, etc
Guest experience - Answers the observations, encounters, activities, or events a guest undergoes during
a stay at a property.
Heads in Beds - Answers Industry slang referring to the primary marketing objective of accommodations
and most destinations - increasing the number of overnight stays.
Internet of Things - Answers Connected sensors devices machines create a new form of dialogue with
physical world, enabling brands to up experience
Manchised - Answers Managed and franchised by same company
opaque model - Answers A system in which the room buyer does not know the name of the hotel they
have chosen until after they have committed to the purchase price of the room.
Property management system - Answers Computer software and hardware used to run lodging
properties.
Rack Rate - Answers the price at which a hotel sells its rooms when no discounts of any kind are offered
to the guest
Real Estate Investment Trust (REIT) - Answers an organization that purchases, owns, and manages real
estate for its investors
SMERF - Answers Social, Military, Educational, Religious, Fraternal
Turndown Service - Answers It is a performance provided in the luxury hotels and it consists in preparing
the rooms for the next night. Concretely, it is the bed opening, the presence of a chocolate on the pillow
and softened lights.