answers)
The two primary reasons why short-term memories fade are __________ and __________.
correct answers decay; interference
Which of the following describes the term "schema"? correct answers an organized knowledge
structure or mental model stored in memory
In Elizabeth Loftus's "lost in the mall" study, approximately what percentage of people distinctly
remembered being lost in a shopping mall after being told that this had happened to them, even
though it did not really happen? correct answers 25 percent
Dee Dee has to remember 4 items that he needs at the corner market, so he visualizes the path he
will take to get there. He imagines a bar of soap hanging from a large tree, envisions a roll of
paper towels next to a stoplight, "sees" a packet of gum on the newspaper rack, and imagines the
fire hydrant spurting out soda. Which memory strategy is Dee Dee relying on? correct answers
method of loci
Although it is presented as the most common kind of memory loss in the popular media, with
depictions of someone losing all memory of his or her past, __________ is not actually the most
common kind of amnesia. correct answers generalized amnesia
That frustrating feeling of knowing you know something but cannot pull it out of your brain at
the moment you want it is known as the TOT phenomenon, because __________. correct
answers TOT stands for "tip-of-the-tongue"
Psychologists measure people's memory abilities by assessing three capacities: __________.
correct answers recall, recognition, and relearning
A memory that is actually false but "feels real" and can be triggered by, for example, looking at a
list of associated words, is called a(n) __________. correct answers memory illusion
What is the general progression of memory loss for patients with Alzheimer's disease? correct
answers Memory for recent events fades first, with distant memories usually being the last to go.
Over time, children develop greater knowledge of their own memory abilities and limitations.
The term used to describe this is __________. correct answers meta-memory
The connections among neurons gradually strengthen over time and do so by means of repetitive
stimulation. This process is known as __________. correct answers long-term potentiation
There are various techniques available to help people improve their ability to recall material. For
example, when you remember something new by connecting it mentally to something you
already know, you are using __________. correct answers elaborative rehearsal